Our Blog

Client Spotlight: Fruitful Brands

March 14, 2024 | Amanda Green
Deborah Gorman and Nicole Cardone were inspired to make creative products that are healthier, more delicious, and sustainable more than a decade ago. They came together to create Fruitful Brands. They first created SorBabes, a soft frozen fruit bar with a crunchy flavorful shell. Then came Fudgy Pops, a fun, retro-inspired dessert with a scrumptiously… Continue reading →

4 Things PR does for D2C brands

March 12, 2024 | Amanda Green
The e-commerce landscape has evolved dramatically in recent years.  Direct-to-consumer (D2C) brands such as Warby Parker and the Dollar Shave Club emerged as trailblazers. Back then, their model of selling 100% e-commerce was exciting and new to both marketers and consumers. Soon, more D2C brands started popping up. Naturally, competition became fierce, and consumers grew… Continue reading →

9 Woman-Owned Brands To Try This Month

March 7, 2024 | Amanda Green
February is Women’s History Month and what better way to celebrate than to support these incredible female founders building thoughtful and impactful brands? We think they’re fabulous (and some of them also delicious)! Check out our list of 9 woman-owned brands to try this month. Birdie’s Pimento Cheese Robin Allen, founder of Birdie’s Pimento Cheese, grew… Continue reading →

“As Seen On” – Top Orca Communications PR placements in February 2024

March 5, 2024 | Amanda Green
It’s been another month of top-tier press placements and exciting coverage for the incredible brands we work with at Orca Communications. We love it when an inventor or entrepreneur’s product or story is featured instead of or next to the biggest brands in their industry. In February, our publicists landed clients in everything from Oprah… Continue reading →

Bridging the VC Funding Gap: Empowering BIPOC Entrepreneurs

March 1, 2024 | Amanda Green
Written by Derek Mora, Publicist, Orca Communications Venture capital (VC) funding can be a huge contributing factor to the success of startups, providing crucial resources, guidance, and cash flow, which is vital for growth. However, accessing funding continues to remain a challenge for many entrepreneurs, particularly those from Black, Indigenous, and People of Color (BIPOC)… Continue reading →

Newsjacking Nostalgia! 

February 23, 2024 | Amanda Green
How brands can ride the nowstalgia wave without changing their products The 90s and 20-oughts are having a moment in pop culture. From fashion trends like super low-rise jeans, to hobbies like roller skating, to toys like the Tamagotchi, the things we (I’m an elder millennial writing this) loved from our childhood are back in… Continue reading →

Client Spotlight: Crumps’ Naturals

February 15, 2024 | Amanda Green
Looking for yummy, small-batch treats for your four-legged friend? Check out Crumps’ Naturals! These no artificial colors, flavors, or preservatives treats use single or limited ingredients in their family-owned and operated facility. The treats are available in flavors like sweet potato, chicken, lamb, and duck. They are available in small training bite sizes (perfectly portioned… Continue reading →

What we LOVE about working in PR <3

February 13, 2024 | Amanda Green
Valentine’s Day, Galentine’s Day, Friendship Day … call it what you will. February 14th is a day to celebrate love. Here at Orca Communications, we genuinely enjoy what we get to do for our clients. We love the innovative products and brands we get to work with and the people we meet. We are proud… Continue reading →

Our Favorite Print Media Publications in 2024 

February 9, 2024 | Amanda Green
Written by Allyson McCormley, Senior Public Relations Strategist, Orca Communications Everything old is new again, or is that something that everyone says at the start of a new year? I get it. Cargo pants, headbands, and tube tops were cool when I was a teen, and I’m seeing these trends pop up again…. I’m looking… Continue reading →

Take Time for Tender Pause (& Paws) For the Whole Family this Valentines!

February 6, 2024 | Amanda Green
Written by Jennifer LaVoie-Trimble, Publicist, Orca Communications Fur babies, main squeezes, sweethearts, love bugs… however you token your beloved ones, precious pets, human companions, and true loves this time of year, there is nothing sweeter than finding a gift that truly embraces their heart ❤️ and shows how much you love and care for them…. Continue reading →

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