National or Local Full Service

A 3 month minimum full service campaign; includes pitches and other press documents for distribution over a three month period. Build media contact list to include name of media organization, name of contact, telephone, fax and email contact information (proprietary). Distribute press releases and pitches to media contacts Conduct aggressive, continuous phone follow-up to secure editorial coverage. Respond to media requests for interviews, high resolution photos, restaurant tours, story shoots and provide further information. Maintain regular contact for the purpose of updates, discussion of media interest and general communications.  Orca will provide bi-weekly results/media status reports outlining media opportunities and coverage plans.
  
Shared Spotlight

A 3 month National PR Campaign featuring 3-5 Dynamic Entrepreneurs, none of the companies in the campaign will compete with each other. We will pitch you as a group and on an individual basis. This is “your story” to your media wish list. During the campaign we will target TV, Radio, Magazine, Newspaper, and Online Media. Let us help you spread the word. We will provide a bi-weekly report to client management which outlines media opportunities generated and the media impressions involved for each news organization.

Best Products Media Guide

 

Best Products Media Guide
A 4 month campaign - A round-up of 10-15 outstanding products to present to the media. The campaign includes photos and descriptions on our designated media website (www.bestproductsmediaguide.com) as well as a 4 month PR campaign where we write and distribute pitches and press releases to thousands of media outlets. We also follow up, coordinating photo and sample requests and line up interviews and stories. We have excellent contacts and we target thousands of media outlets. Our previous campaigns have generated terrific media coverage. It’s our most popular and affordable campaign!  Will provide a bi-weekly report to client management which outlines media opportunities generated and the media impressions involved for each news organization.

 

Media Blitz

A 6 week campaign - Orca’s brand new Media Blitz campaigns are fast-paced, one-on-one media campaigns geared toward seasonal press opportunities!  Clients get to work with a savvy Orca publicist for six exciting weeks. We craft a newsy press release and then aggressively pitch to all media platforms (TV, magazines, newspapers, the powerful online media world and radio). The Orca team aggressively follows up and sends along a bi-weekly status report every other Friday to keep clients up to date on press that’s in the works, air dates and updates on pending media interest.  Great way to get your business and story out there in a short-term engagement!  

 

Mini PR Blitz
A 3 week campaign - An introduction to Public Relations; the client will receive a professional press release and Orca will do an intro pitch to the media.  Also includes one Results Report 2 weeks after media pitch.  Great start for getting your message out and if you want to continue and have us follow up for maximum results you can step up into another campaign.  Comprehensive Local Media Outreach Only or If National, 20 Media Entities Limit.   No commitment to results.  Must sign a waiver saying you understand that they can’t expect Full Service results for the Mini PR Blitz fee.