Author Archives Melissa Ireland

Best of 2016!

2016 was a good year to be an Orca client! The hits practically didn’t stop! We’re so proud of all the fantastic earned media coverage our clients received. It was difficult to narrow it down, but here are a few of our favorite placements of the past year.

We wish you all a very prosperous 2017! Cheers!

Our team landed numerous clients on NBC’s “TODAY Show” todayin 2016 including The Great Coaster in a segment about Summer Fun Gadgets, Scoopy as a spring cleaning fix, and iFly as a unique ‘experience’ gift this holiday season:

Our client’s dream came true when we placed his awesome product, HyperChiller, in the September issue of O, The Oprah Magazine!chillerOur client Fusion Gates was placed in a beautiful spread in the November issue of Better Homes & Gardens Magazine!

Our client The Great Plate received incredible exposure when we nabbed them coverage on The Rachael Ray Show

Good Housekeeping Magazine shared a heartwarming and riveting four-page story that included our client Family Tree DNA in the June issue!

Our client GrowOya was also prominently featured in the May issue! And its online counterpart,, featured our client DoorBird as one of the best new smart home products:

The New York Times printed a wonderful review of our client Pubware in June:

After months of hard work, our client Family Tree DNA was part of a tear-jerking story on ABC’s 20/20 . Thanks to Family Tree DNA, adoptees across the country are learning how they can locate their biological relatives. included Genius Pack and Airpocket in this roundup of “8 hottest new accessories for travelers.”’s common practice around our office to score coverage for clients on the goliath Huffington Post … just a few featured in 2016 include Onanoff, Meriwether Gifts, and Bullets2Bandages:

Got tech? Need PR? Orca has you covered! Our publicists secured a wide variety of great features this year for clients in the tech space, including LinkPlay Cobblestone on The Gadgeteer and Onanoff and Gululu on Android Guys:

Earin made a big splash at CES with the world’s smallest wireless earbuds, and CNET‘s review was glowing! They also conducted a live interview from the scene:
screen-shot-2016-12-30-at-1-54-50-pmPowerhouse Techcrunch agreed that our client PunkPost was a brilliant and time-saving alternative to writing handwritten notes:

Tech Times raved about our client Earin saying they’re the wireless earbuds they were looking for: chose our client Hydaway bottle as a great gift under $30 for millennials:

Boasting 6.1 billion monthly readers, featured Orca client Gekkopod as one of eight great tech gifts this holiday season: was featured at the top of the list on in the  2016 Father’s Day Gift Guide:

Our publicists landed many clients – Hydaway Bottle, Goodhangups, and Gululu Interactive – on this year:

In June, our client Genius Pack shined in the glossy pages of Real Simple Magazine. And the mag’s online counterpart,, couldn’t get enough of Orca clients this year! Multiple clients were chosen as clever solutions, including PhoneSoap, deFUNkit, Goodhangups, Barbarian Bar Tools, Hydaway Bottle, The Beach Glass and Peekaboos Ponytail Hats:

Gear Patrol, the wildly popular daily magazine for men, featured Orca client the Hydaway bottle in a story about celebrating the Great American Summer!

The bible of outdoor adventure, Outside Magazine, shared our client deFUNkit with its millions of online readers – and after receiving hundreds of orders, they SOLD OUT on!

In-flight magazines can be a publicity/sales bonanza for a product, since the magazine is read and re-read by thousands of passengers. Orca publicists snagged features for two clients – Hydaway Bottle and Onanoff – in the July edition of Delta SKY Magazine.

The 11 million plus readers of are interested in cool educational tech tools and Orca client BuddyPhones is a perfect fit!:

Taking pics with your pooch just got easier! Dogster Magazine featured Orca client Pooch Selfie:

HandsOn Gloves grooming and bathing solution for pets is the “pick of the litter” being selected by PEOPLE magazine editors in an article about “10 Affordable Stocking Stuffers for the Pets and Animal Lovers in Your Life!”  This was actually their 2nd feature this year on this popular site!  featured The Running Buddy in a article titled “23 Gifts For The Runner In Your Life.”:

PhoneSoap shined on in a story about cleaning your cell phone of germs:

Life & Style Weekly Magazine featured a few of our clients this year, including Mama & Little and Creatix Solutions.las-1641PARADE Magazine and its online counterpart showcased The Crocodile Clutch Buddy Pouch in January:

We grabbed the attention of editors at for our clients Mobius Nutrition, HyperChiller, Trivae and Airpocket:

The newsstand darling Woman’s World Magazine featured more Orca clients than we can count this year! A few include Runbell, BugBand, Little Mr., RearViz, Nature’s Rite, SnapLaces and many, many more.

Yoga Digest Magazine showcased two Orca clients this year:  JadeYoga in the March issue and Lillian Eve in the September issue.staff-copy-2

Editors at Town & Country Magazine were excited to share our client Petite Plume with their online readers:

Editors at Pregnancy & Newborn Magazine frequently turn to Orca to find the hottest new gear for babies and moms, and our clients Petite Plume, Buckaroo Organics, and KINZINGO Kids graced their glossy pages in 2016.image-1We landed our client DockATot on the go-to celebrity gossip site in the “What’s Hot Right Now for Celebs” section:

Our pitching resulted in a fabulous interview on “The Hoda Show” on SiriusXM TODAY Show Radio for our client Bennett Greenspan, the CEO/Founder of Family Tree DNA.14724605_10154114076260197_5981152643129870942_nA huge honor for Hudway Glass, which made Fast Company‘s coveted list of the “Top 10 Most Innovative Companies in the Automotive Industry of 2016.”

Leading fitness website used the expertise of Orca client Fit Radio to give its readers a Best Running Songs by Decade playlist:

It’s a great day at HyperChiller when the nationally syndicated Elvis Duran Morning Show talks about how awesome your product is!:

The extremely popular parenting website Red Tricycle was a fan of numerous Orca clients this year, including: Janiebee, Free To Be Kids, The Buddy Pouch, BugBand, Sleep Hero, Molly’s Bakeovers, WOW Butter and Ice Chips Candy!

IN TOUCH Magazine gave a shout out to our client DockATot as being a fave product of Kourtney Kardashian.doc

Orca clients TINE Tags, UV Skinz and HyperChiller were chosen as three of this year’s hottest gifts for Father’s Day by Business First TV  (which airs in over 35+ TV markets!)

Us Weekly Magazine chose our client Insect Lore as a top back to school pick and our client Pirasta Coloring Posters as an excellent holiday gift!

Our client Tweexy was featured on in an article about “Beauty items every woman should know about in her 20s!”

We landed amazing coverage for our client Nightlight Christian Adoptions on Fox National News with dozens of FOX affiliates across the country picking up the story:

 Smarter Travel posted positive reviews of various Orca clients this year, including Genius Pack, SIC Cups and Airpocket:

Country Living Magazine ran a story in the May 2016 issue and included Pubware in the “How to Party” section.

Golf Vacations Magazine featured the PGF-V Personal Golf Fan in the May 2016

The Chicago Tribune, one of the most respected newspapers in the country, featured three Orca clients in their prestigious 2016 Holiday Gift Guide – AER, Hydaway Bottle and NapAnywhere.

Men’s featured the Genius Pack in this roundup of “Smarter Gear to Make Flying More Comfortable”: and included the Barbarian Bar Tool in their Father’s Day Gift Guides:

US News & World Report included our client Genius Pack in a travel gear round-up:  additionally, we got our clients Bokos and Cape Cod Beach Chair included in a perfectly fitting round-up of must-have beachfinds:

Orca secured a fantastic feature for Uptown Artworks on

PR dreams do come true! Our publicists landed SkinnyMe Bangles in their wish list outlet, Weight Watchers Magazine, in the September/October responded to our story suggestion of Jack Terrel, who used Family Tree DNA to find his biological family, and shared it with their readers. Get your tissues out!

We get advice from doctors all the time – but do THEY listen to their own words? Reader’s  sought the expertise of our client Austin Cancer Centers for an article titled “15 Things Cancer Doctors Do to Avoid Cancer”:

Women’s alerted its readers to the fabulous find Fit Radio, the #1 workout music app. Fit Radio VP, Lexi Bellassai, shared great tips for building the perfect playlist:

Orca secured a spot for Modern Sprout in Newsday‘s holiday gift guide; the 8th largest newspaper in the country also featured our client Store-A-Tooth in an informative piece about dental stem cell banking:

The #1 pregnancy & parenting digital destination,, featured 5 great tips from our client Deanna Bufo Novak, author of My Heritage Book

Moreover, our publicists landed amazing coverage here for our client Nightlight Christian Adoptions – the miraculous story of a donated embryo thawed after 17 years that would become a precious baby girl named “Marley!”


By : Melissa Ireland /January 02, 2017 /Blog /0 Comment Read More

Spotlight on the Orca Staff – 3 Questions with Account Executive, Melissa Beckman:

My favorite part of my job is finding amazing new products and companies. Our creative clients have the best ideas- often for simple problem-solving products! It’s so fun celebrating when top tier media outlets see what we see and feature our clients!
The best advice I  would give budding inventors and entrepreneurs is that it takes time to build something great. While we all want overnight success (and celebrate it when it comes), patience is key to getting your name out to the masses.
My biggest guilty pleasure would be showering my toddler with hugs and kisses! I know this sweet stage won’t last long, so I take full advantage! Also, fresh baked cookies!!
By : Melissa Ireland /December 15, 2016 /Blog /0 Comment Read More


We all know he’s hard to shop for! Here are 11 fail-proof gift ideas for any guy in your life!


The SteakAger Steaks aged to perfection right in your fridge! The SteakAger brings restaurant quality dry aged steak into your home for less than the cost of a fancy night out at your favorite high-end steakhouse. The innovative dry aging box duplicates the environment of walk-in dry aging fridges in the world’s great steakhouses. The SteakAger is available at for $249.99 (price includes shipping).



symGLASS is a new, revolutionary line of elegant, unbreakable drinkware from that combines the look and feel of glass with the durability of engineered polymer…. perfect for outdoor use. Single-wall construction offers insulation benefits, doesn’t cloud and withstands more than 1500 industrial dish washings. It won’t crack, haze or discolor. They are dishwasher and microwave safe and keeps drinks cooler or hotter longer. Available in a variety of sizes including stemless wine glasses to pints! BPA free and made in the USA! Personalization available too. Starting at $49 for a set of four;


Deep Undercover is an adults-only, mature version of Codenames using the same popular game mechanics, but introduces all-new words, packaging, “by-standers” and art. A new twist is added with the inclusion of blank cards, allowing players to introduce their own words to the game. The two rival spymasters know the secret identities of 25 agents. Their teammates know the agents only by their CODENAMES. The teams compete to see who can make contact with all of their agents first. Spymasters give one-word clues that can point to multiple words on the board. Their teammates try to guess words of the right color while avoiding those of the opposing team. And everyone wants to avoid t assassin!

Shaving Soap


Hand Cut Goat Milk Soaps make a great gift with their seasonal scents!  Try their shaving soaps and tools for Men too! Choose from Seasonal soaps in  Cider Press, Cranberry Spice, Evergreen, Frankincense & Myrrh and Pumpkin.

Sugar-free Candy


Ice Chips, All-natural, Sugar-Free Candy will lift your spirits and add to your celebrations! Release your worries about your sweet tooth and instead try Ice Chips Candy that will keep your smile bright, breath fresh and teeth healthier. Dentists recommend four to eight servings a day to receive the full oral health benefits of Birchwood Xylitol.  Over 20 flavors and always more to come!  Choose from their 6 packs: Party Pack (Strawberry Daiquiri, Pina Colada and Margarita), Therapeutics Pack (Ginger, Clove Plus (Immunity), Menthol/Eucalyptus), Fruity Pack (Lemon, Orange Cream and Berry Mix), Holiday Pack (Cranberry, Egg Nog and Pumpkin Spice) and Mint Pack (Peppermint, Spearmint and Wintergreen).

Tallow Deodorants and Balms

fresh__45196-1462462556-1280-1280Go Healthy Next, All-natural Tallow Deodorant and Balms are organic skincare solutions help you reward your health.   Now you can “never let them see you sweat” naturally! Tallow deodorant and balms are made up of vitamins A, D, K, and E.  The natural fat-soluble vitamins and activators included in tallow are only found in animal fats and function to sustain the health of your skin. Select your favorite natural scent that includes a variety of soothing oils like Lavender, Lemon, Lime, Wild Orange, Tea Tree, Rosewood, Frankincense, Sandalwood, Geranium, Blue Tansy, Neroli and more.

Magnetic Belt-Free Solutions


The Buddy Pouch magnetic belt-free solution fits right at your hip as you step out helping you go safely about your day with your belongings secured at your side. Store your essentials, your phone, keys, ID’s and more.  Hands-free for everyday wear to run errands, for running, hiking, to workout at the gym, for travel and for taking a walk with your dog to keep everything within reach. The pouch is easy to reach what you need quickly and keep safely in tact.

Trendy Inspirationalunnamed

TeesVeiledFree is a new line of super soft lounge-style trendy tees for women, men, and children that combine fashion and faith. Styles are minimalist, 100% cotton and include messages to inspire and create positive change! Sayings include Love Deeply, Young-Saved-Free, Free Will, Live Veiled Free. Prices range from $24.00-$35.99. Available at:

Timeless Gifts For Sophisticated Gentlemenunnamed-copy

La Matera woven belts make great gifts for the worldly gentleman on your list! Made with genuine leather and distinct woven fabrics inspired by the grit of polo players in Buenos Aires and the sophisticated style of Argentine countryside. $145 and up. Available at:

Front Pocket Wallet: Loved By Men Who Wear Tailored Pants


A bulging wallet in a back pocket ruins the look of tailored pants and can lead to back pain. That’s how the idea for the Rogue Front Pocket Wallet was born! Maine-based Rogue Industries created a front pocket wallet that is more comfortable and more secure than anything else out there. The slim, lightweight design fits perfectly in your front pocket. The design is rounded like a shark fin to match the shape of your front pocket.  Dozens of styles are offered in genuine top grain leathers like bison and moose. Prices range from $25 and up. Available at:

Fashion Accessories For Your Fitbitunnamed-1

You can now dress up your fitness tracker and easily change it from sporty to glam with cool new unisex covers from Functional Wearables! Choose from silver, brushed gold, or rose gold stainless steel sleek covers that slide on and easily turn your Fitbit Charge or Charge HR fitness tracker into a chic fashion accessory. Unisex styles include basic or Geo. $19-$22. Available

By : Melissa Ireland /December 09, 2016 /Blog /0 Comment Read More

Black Friday and Cyber Monday

Black Friday and Cyber Monday have become holidays of their own.  Ready or not here they come! Check out these great deals from some of our favorite Orca client’

iFLY Black Fly-day 


Make the dream of flight a reality at iFly indoor skydiving. Buy One Flight Package Gift Voucher and Get One FREE!                             -Customers may purchase online or at a tunnel                                                    -If redeeming at tunnel customers must mention promotion

-If redeeming at tunnel customers must mention promotion

Restrictions: Offer expires 11/28/16. Valid on First Time Flyer package vouchers only including Earn Your Wings, Spread Your Wings, Spread Your Wings for Two and Family Pack; One purchase per customer. May not be applied to party packages. Does not apply to any value gift cards/vouchers.

screen-shot-2016-11-23-at-8-16-55-amThe SteakAger Steaks aged to perfection right in your fridge! The SteakAger brings restaurant quality dry aged steak into your home for less than the cost of a fancy night out at your favorite high-end steakhouse. The innovative dry aging box duplicates the environment of walk-in dry aging fridges in the world’s great steakhouses. The SteakAger is available at for $249.99 (price includes shipping).

Goat Milk Stuff09Goat Milk Stuff produces farm-fresh delights like mouth-watering fudges, caramels, chevre’ cheeses, hand poured lip balms, hand cut soaps and more! From a family farm in Indiana comes the best products on the planet perfect, the perfect holiday gift!

The Running Buddy


A fabulous twist to the traditional Buddy Pouch. Carry it as a clutch, casino online over the shoulder, crossbody, wristlet, or magnetically connect to jeans, skirt or any waistband belt. The clutch is just the right size to carry the essentials for holiday shopping or a seasonal party! This is just one of many fabulous options. November 23rd and will run through Monday, November 28th, discount codes available for up to 30% off on all current non-clearance products.

Hands On Glovesscreen-shot-2016-07-20-at-7-33-12-am-700x439

Hands on Gloves,  are revolutionary all-in-one bathing and grooming gloves, that were created by animal people for animal people. Promotional price $24.99 MSRP plus FREE SHIPPING Running Friday, November 25 through Monday, November 28th.


Fusion Gates

Fusion Gate products are engineered for home safety, but they are designed to display a work of art. Fusion Gate pushes the pet & baby gate category from plain, boring vertical bars and barricades to elevated stylish architectural displays by fusing together high-performance quality products with personal Cyber Monday deal – $50 off a gate.


scollar-screen-shot-2016-10-31-at-9-56-10-pmAttention Pet-Lovers! The folks behind the Scollar Smart Collar for small dogs and cats offer a big discount for shoppers on Cyber Monday. Buy the collar for just $50 – that’s half off the already discounted pre-order price and just one-third of the full price!

By : Melissa Ireland /November 25, 2016 /Uncategorized /0 Comment Read More

Spotlight on the Orca Staff – 3 Questions with Publicist, Allyson McCormley:

1. What is the very best thing about your job?

I love that no two days are alike. One day I’m working with national morning show producers to experience indoor skydiving, and the next I’m connecting with local newspaper editors for an entrepreneurial feature. I love meeting new people, and making my clients dream features come true!

2. What is the top advice you would give budding inventors and entrepreneurs?
Reach for the stars! Know your product or service inside and out. You will be the best promoter of your line.

3. What can’t you live without?
Of course my family and two dogs… but if we’re being completely honest, I can’t live without Nutella and peanut butter, mixed together. I have a secret stash in our pantry that I sneak a bite of each throughout the day!


By : Melissa Ireland /November 17, 2016 /Blog /0 Comment Read More

Spotlight on the Orca Staff – 3 Questions with Publicist, Eva Bowen

1.What is the very best thing about your job?
The best thing about my job is being able to help entrepreneurs fulfill their dreams, by getting them publicity and sales for their products.

2.What is the top advice you would give budding inventors and entrepreneurs?
The top advice I would give budding inventors and entrepreneurs is to do their homework and make sure their products are unique and serve a purpose; have a product that solves a problem or fulfills a great need.

3. What is your biggest guilty pleasure?
My biggest guilty pleasure is watching cheesy movies (almost) every day on the Lifetime Movie Network. Ha!

By : Melissa Ireland /August 11, 2016 /Blog /0 Comment Read More

Best Gifts for Dad!

fa·ther, dad, dad·dy           

Definition: A man in relation to his natural child or children, a man who gives care and protection to someone, an important figure in the origin and early history of something, the oldest or most respected member of a society or other body.

However you may define Father, Dad or Daddy, we know that you can find the perfect present for him in our Best Gifts For Dad List.

For the Fitness Fanatic

SnapLacesScreen Shot 2016-06-15 at 12.23.30 PMPerformance no-tie laces are the fastest way for Dad’s to get in and out of their shoes and also help their kids get ready quickly in the morning to get their shoes on and get out the door. SnapLaces stretch to hug your feet with precise tension.  SnapLaces add maximum comfort into your daily routine and are the only one-handed lacing system on the market. SnapLaces come in 12 essential colors: black, blue, green, light blue, light green, orange, pink, purple, red, silver, white or yellow. $14.99 per 4pack.


DSC_0541Help Dad stay hydrated, cool and protected prior to spirited celebrations! Intox Detox is all-natural, safe and formulated to be taken BEFORE you drink alcoholic beverages to help the body detox, recover and protect from the damaging after effects of alcohol consumption. With a combination of Traditional Chinese Medicine and the latest ground-breaking dietary supplementation science, it is the only Alcohol Detoxification and Recovery Formula to contain the patented and clinically proven ingredient Setria L-Glutahione and Japanese Raisin; the only two substances proven by human clinical trials to neutralize the cause of the painful after-effects of drinking. Intox-Detox is all-natural, non-GMO, gluten-free and vegan. It contains no additives or preservatives and is manufactured in a cGMP FDA-inspected facility, made in the USA.  $4 per pouch.

Go Healthy NextScreen Shot 2016-06-17 at 12.09.15 PMWe all want to welcome a home full of purified air to take a deep breath of relief daily inside.  Give as a gift this Father’s Day! BreatheSafe Air Purifier from Go Healthy Next is a portable and affordable air purifier that generates millions of plasma ions and acts as a force against volatile organic compounds, viruses, bacteria, particulates, mold, dust, and pollen. The BreatheSafe produces even more plasma ions than much larger machines, and the compact size and portability of the machine make it easy to plug in wherever you are. The Breathe Safe operates on just 2 watts of power and can work with several different electrical adapters.


The Entertainer

Burger LiftBL_SS_packageIs Dad the king of the BBQ? He will love The Burger Lift, a device designed to elevate the burger above the plate and give one of America’s favorite foods a proper throne to rest upon while the family enjoys dinner! Whether you like to eat veggie burgers, turkey burgers, or beef burgers, the Burger Lift does not discriminate – it does its duty to your delicious burger! For your backyard or beach barbecue this summer, the Burger Lift is a must-have new item! The original Burger Lift is constructed from stainless steel and is dishwasher safe. The design is both lightweight and easy to grab, but sturdy enough to withstand the test of time. It is also available in PP plastic in a vibrant red color. Both styles are sold in a set of four. $10.99 – $24.99.


The Great Plate 13335796_491205924406550_3760856972780927131_nStop juggling that plate of food and drink at Dad’s backyard BBQ! Give Dad and his buddies an extra hand with The Great Plate, an innovative plate and cup holder – in one! It is the perfect companion for every event, from throwing a backyard bash to hosting game night with family & friends. The Great Plate™ easily allows you to hold both your food and beverage comfortably in one hand, leaving your other hand free for eating, drinking, and socializing. Available in a variety of bold colors, The Great Plate is BPA-free, dishwasher/microwave safe, reusable and recyclable. Sold in a set of 4 for $15.

Mistaken Lyrics Stainless Steel Glasses
Screen Shot 2016-06-17 at 12.24.28 PMEveryone’s got a favorite misheard lyric that are far more entertaining than the originals.  It’s a well-known fact the Elton John has less than perfect elocution… heck let’s be honest, he mumbles many of his lyrics. But we all love him and we love his classic hit “Tiny Dancer” too, but the lyrics he’s singing definitely are not “Hold me closer, Tony Danza,” Ha!  The stainless steel tumbler is a great gift for the fun-loving music-mishearing loved one in your life.  Each pint glass comes carefully packaged in a lovely gift box.  15-mistaken lyrics glasses to choose from featuring different song lyrics. $14.50 for a 16oz tumbler.

 Vintage Beer Koozies
003_1324062b-123a-4f5f-9e66-115acf1583d5Put the cool back in can coolers… remember the extra thick (and buoyant… they float.) beer koozies from the 70s and 80s? Meriwether Gifts has decided to bring them back. The cheap, flimsy, foldable koozies of today just don’t get the job done on a hot summer day.  This set of two beer koozies are virtually indestructible and will quickly become an indispensable part of his camping and beer drinking gear collection. The quote says it all – like “Camping without beer is just sitting in the woods…”  This pair of vibrant red koozies make a great Father’s Day gift for the camper and beer lover in your life. Koozies comes in a thoughtfully prepared gift box.  Five koozies styles to choose from. $16.00 for a set of two.

Six Shooter Shot Glass Gives New Meaning to the Term “Another Round”Screen Shot 2016-06-15 at 9.57.56 AMMeet what may be one of the most entertaining ways to take a shot – the Six Shooter Shot Glass by Bullets to Bandages!  This shot glass draws inspiration from the classic colt revolver, by replicating it’s cylinder– however instead of loading bullets you may load your favorite bourbon, whiskey, tequila, or shooter of choice.  These shot glasses are shipped as pairs and come standard with the Bullets2Bandages branded gift box.  Holds 1.25oz. Two military bomb tech veterans founded Bullets2Bandages, as a way to take an instrument of war and transform them into a symbol of pride, gratitude, and healing.  A portion of proceeds supports veterans’ organizations. $29.99 for a set of two.

Bullets2BandagesScreen Shot 2016-06-17 at 12.30.26 PMEXTREMELY Unique Bottle Openers Made from Real Once-Fired. Bullets Bottle openers from Bullets2Bandages are all 100% sourced and made in America from real once-fired .50 Caliber bullets. This bottle opener will crack open any bottle with ease. Available with customization and personalized gift boxes that make the perfect gift. The Vintage Bottle Openers are made using the exact same materials and processes as the standard .50 Cal Bottle Openers but they’ve seen a little more…tough love. You can see some nicks, dents, and discolorations on their casings to let you know they’ve been used, but they still function just as well as any of the other bottle openers. There are also 7.62mm Keychain Bottle Openers – they’re classic, they’re brass and they’ll fit easily in a pocket while still opening your beers with no sweat. Start at $13.99 and up.


The Tech Dad

onanoff Screen Shot 2016-06-17 at 12.33.22 PMBoost the volume of your iPad up to 400% with the Sound Cover!  Sound Cover is a unique iPad Air smart cover with built-in flat NXT stereo speakers, offering powerful and high quality sound. Its ultra-thin and lightweight design makes it perfect for people on the ‘go’. It protects the iPad on your travels, making it truly rocking companion. Comes in three colors. On Sale for $129.99

onanoffScreen Shot 2016-06-17 at 12.34.47 PMDock your tablet with ease. Dock Minimal is a colorful tablet dock/stand with more than 20 different viewing angles. Dock Minimal currently supports iPad®, iPad Mini, Kindle, Samsung and Nexus tablets/e-book readers and others. Just swap in the connector that fits your device and then charge it using your normal charging/sync cable. On Sale for $29.95

PhoneSoapScreen Shot 2016-06-17 at 12.40.18 PMGreat Device for Germophobes – PhoneSoap 2.0 and PhoneSoap XL.  With this product, creating a habit of cleaning your phone and tablets every day is as easy as plugging in your charger. PhoneSoap sanitizers and chargers use UV light to attack the DNA of bacteria and viruses, causing the cells to die. Did you know your cell phone is 18 times dirtier than a public toilet? We are constantly transferring bacteria onto our devices from everything we touch. You wash your hands, but never clean your phone or tablet. The PhoneSoap Charger cleans and sanitizes your phone in less than five minutes while it charges, and it is the safest and most complete way to kill all the bacteria growing on your phone. $59.95 & $119.95

By : Melissa Ireland /June 17, 2016 /Blog /0 Comment Read More

Orca’s Best of 2015 Hits

Zerohour- TOday show

An appearance on NBC’s Today Show? Yes please! Orca’s publicists made that a reality for ZeroHour Flashlight when it was recommended as a “must-have” for home emergencies

Millions of people wake up to Univision’s Despierta America and our client My Cabana Boy enjoyed capturing their attention for a segment about beach essentials right on the sandy beaches of Florida!

The Today Show in Australia featured Orca client Nora which aims to solve the snoring struggle.

Tyra Banks’ show FABlife featured Orca client Petchup in a roundup of cute pet products – congrats on your national debut! Hair warrior

Hair Warrior went head to head with other entrepreneurs on  Good Morning America in a ‘Shark Tank Your Life’ segment! “MORE” on Fox KVVU-TV in Las Vegas showcased 5 Orca clients leading up to the ABC Kids Expo in October – check out ciao! baby The Portable High Chair, Buckaroo Organics, DockaTot, and Munch Mitt!

Here’s to preparing for a healthier back-to-school season! Orca pubs organized a terrific segment for our clients Olbas, WOWBUTTER, Lice Knowing You, Goodwipes, BugBand, GoGargle! and PhoneSoap Polish that appeared on Good Day Sacramento’ – KMAX-TV! “American Makers” on the Science Channel (76 million television households) debuted on January 21 with a spotlight on the founders of ZeroHour. The show highlights brilliant and tech-savvy entrepreneurs who are making a difference with their great inventions.

Chatlight KTLA

The birthplace of the selfie? Probably L.A. So, it was a perfect placement for Orca client Chatlight – a brilliant idea for better selfies  -to be featured on KTLA-TV,  the 2nd largest TV market in the country, and on, reaching over 3 million readers!

National cable show Daily Wrap on Newsmax TV featured the Hillary Laughing Pen, by far the funniest novelty of the 2016 political season!

 If mom isn’t into flowers and chocolates check out the great Mother’s Day Tech Gift Guide on San Francisco’s (1.5 mil UVPM)! PhoneSoap was featured in the list that also included Kindle and Polaroid.Screen-Shot-2016-03-11-at-11.53.59-AM-e1457720163542

America’s favorite chef turned talk show host, Rachael Ray (estimated 1.5 million daily viewers and 1.1 million UVM online), was paid a visit from the editor of America’s Test Kitchen, who featured the Vinnibag in the October 2015 issue of Cooks Illustrated. He was so impressed with the Vinnibag he brought samples to demonstrate to Rachael Ray and her national TV audience “this amazing little inflatable bag that can keep your wine safe on the road.”

WCIU-TV in Chicago featured longtime Orca client Aervana during this “Try It Tuesday” segment, which aired on August 4, 2015.

FOX National’s 2015 Holiday Gift Guide — which gets picked up by every FOX-owned TV station in the country featured Axis Drones (Top Gifts for Tweens) and Genius Pack (Top Gifts for Men).

Consumer Guru Steve Noviello shows off the best new pre-game tailgating supplies, including the Amazen Smoker and BBQ Dragon, during his “Save Me Steve” segment, on Fox KDFW-TV (Dallas/Ft. Worth, market #5).

Real Simple magazine featured the Genius Pack Carry-On Spinner in the July 2015 issue in an article titled “4 Ingenious Products to Make your Day Easier.

Orca landed a one page spread in Redbook magazine for client Nightlight Christian Adoptions in the Dec/ Jan issue!

We love working with Family Circle magazine because it means spreading the word about our amazing clients to its 4 million plus subscribers! Longtime client Family Tree DNA was featured in the November issue.


Dr. Oz “The Good Life” magazine featured Dr. Nasser of Vision Source in the June 2015 issue in an article titled “Your Doctor, Our Hero” about doctors who give back.

A great product combined with a great mission to give back, Mitscoots, was featured in the holiday gift guide in the number one yoga magazine in the world, Yoga Journal.

A glowing review for the Hydaway collapsible water bottle is highlighted in the Sept/Oct issue of Food and Nutrition Magazine and (800,000 UVPM) on the Kitchen Tools page.

The September 2015 issue of Parents Magazine had a fabulous feature for our client Binxy Baby!

Cook’s Illustrated is arguably the most respected cooking magazine in America and home of “America’s Test Kitchen”….so it was time for a toast when it declared Vinnibag the winner in a test of best wine travel bags!

Parade magazine chose Orca client The Buddy Pouch for its round-up of “Smart, Stylish, Tech Accessories.”


We caught the attention of editors at Outside, the most popular outdoors magazine in the world, who posted this report on CLUG titled “A simple device to keep your bikes organized and out of the way.”

Olbas, GoGargle!, PhoneSoap, and Ice Chips were featured in a ‘Medicine Chest’ article in the November/December issue of Alternative Medicine Magazine!

Orca scored a hole in one for several golf clients by landing a feature in Athlon Sports Annual Magazine – which boasts 8.6 million readers and is one of the largest sports magazines in the world!  A special 2015 spring issue featured Personal Golf Fan and Personal Golf Tote.

Consumer Reports magazine (4 Million +) &  (2.3 Million UVPM) is a trusted, data-driven, industry leading consumer-product-testing organization. So you can imagine our pleasure when they chose the Ronco Ready Grill for inclusion in the “2015 Great Gift Guide for the Food Lover!”

Dinner by design

                                                                                                                                                  National magazine Sunset included Boxxle in a roundup titled “Dinner by Design” in the October 2015 issue.

Backpacker magazine featured the MPOWERD Luci EMRG Light in its Gear Roundup in the September 2015 issue.

Every Day with Rachael Ray magazine included the BBQ Dragon in a “Tooling Around” roundup in the July/August 2015 issue.

Our savvy pubs scored a coveted spot for Koreball in Muscle & Fitness magazine’s February 2015 Gear Guide!

The influential niche publication OffGrid magazine featured the Zerohour flashlight in the Winter 2015 issue.

OneLogFire heated up the February issue of newsstand favorite All You!

Every beauty and grooming product wants to land in the pages of NewBeauty magazine, so we were ecstatic for our client Hair Warrior when they appeared in the spring/summer 2015 issue!

What do Beyonce, Christian Milian and Kim Kardashion have in common with Orca clients PhoneSoap and Pillow of Health? All were featured in the February issue of Life & Style Weekly magazine!

In Style Magazine is a dream outlet for so many. Orca scored Artifact Uprising in the August 2015 issue. Editors gave Artifact Uprising a HALF PAGE of editorial coverage!

Men’s Health en Espanol magazine, the Spanish version of the hugely popular Men’s Health Magazine, featured Koreball in February’s Workout of the Month section!

Orca client When Beauty Masks was center stage in the February issue of Pregnancy & Newborn magazine, and the June issue features WooBamboo!

NY timesThe New York Times and USA Today featured in-depth articles about our client Nightlight Christian Adoptions in 2015.  Dozens of influential media outlets picked up and re-ran the USA Today story, including many of Gannett’s 85 newspapers!

Speaking of Gannett’s 85 affiliated newspapers….our client Foot Hammock was spotlighted in its weekly consumer guide called YES! Your Essential Shopper in December 2015!

Homesickness affects hundreds of college students across the country every year. WeMontage has made huge efforts to combat homesickness as featured in the Wall Street Journal in print & online!

Orca got the Amazen smoker in The Los Angeles Times in an article titled, “Smoking, hot or cold, can add flavor to nearly any food.”

The Chicago Tribune posted a glowing review of the Genius Pack 22-inch Two-Wheel Carry-On with Integrated Suiter, Congrats!

The Houston Chronicle rated the Timbrefone by Orca client Artificer Woodworks as THE TOP gift on the tech editor’s Holiday gift list.

Sarasota Herald Tribune featured MyAir Mask on October 14, 2015. We were thrilled that this resulted in big sales for our client!

Your boots were made for walkin’ and storing properly!  Orca client the Boot Butler was featured in the St. Louis Post-Dispatch newspaper and online in a feature about products to brighten your cold weather mood!

San Francisco Chronicle (211,779) creates intrigue on the inspiring appearance of Leah Goldstein, World Kickboxing Champion, Cycling Champion and Past Israeli Policewoman coming up at Angel Island Ferry Dock on August 23rd.

Screen Shot 2016-03-16 at 1.38.38 PMNew York Newsday (5.3 million UVM) Included the Ruby Slipper recipe by Deep Eddy Vodka in this roundup: “Cinco de Mayo Drinks: 10 Cocktails to Celebrate With” to get the Big Apple revved up for the holiday.

The eighth largest newspaper in the country The Chicago Tribune (440,000) and its website featured Orca client Modern Sprout, the garden sack made with authentic upcycled coffee bean bags collected from roasters throughout Chicago.

The Seattle Times (250,000 print and 5.6 million UVM) included the Pocket Shot in its Holiday Gift Guide, “Cool ideas and warm thoughts on gift ideas for the outdoors enthusiasts in your life. (98 million UVM) put Orca clients Nightlight Christian Adoptions, D & S Community Services, BeachBUB, Sundicators and My Cabana Boy front and center in 2015 with sensational features!

Family Tree DNA Yahoo healthFamily Tree DNA and Nightlight Christian Adoptions both were featured in fabulous articles written for Yahoo! Health.

Yahoo! Tech(80 million UVM), the #2 tech website in the world, is flooded with thousands of product pitches. Less than 1 percent catch the attention of its top editor David Pogue. But our clients Axis Drones and Neato Botvac cut through the clutter and made Pogue’s weekly tech column!  Yahoo Tech also ran the article featuring NEET Cable Keepers. (257 million UVM) also featured Orca clients Axis Drones and also Milk Nanny during its successful Kickstarter campaign.’s 3+ million readers learned about the very cool CLUG in an article titled “Introducing the World’s Smallest Bike Rack.”

The Huffington Post is such a widely-trafficked website and one of the most recognizable press outlets on the planet! Orca publicists secured reviews and interviews for clients Genius Pack, girltrunks, Scrubba, and many more! was another goliath news website that featured multiple Orca clients in 2015, such as Rec Tec Wood Pellet Grill, Runbell, Boot Butler and Hydaway Bottle! highlighted Orca clients the Soot Electropack 2Genius Pack, Dogtelligent and Munch Mitt thanks to the talented work for our publicists!

gothamistThe 3.4 million readers of selected the latest and greatest travel essentials for 2016 and Orca client the Hydaway Bottle made the esteemed list!

Tom’s Guide (22.9 million UVM) called the AERIUS drone “ridiculously cute and fast” in this 4-star review on the popular tech website.

Leading tech site Gizmag (8.8 million UVM) posted this in-depth and positive review of the AERIUS drone.

We love a good pop culture peg – so with “Jurassic World” creating a dinosaur craze, we scored a spot on (5.2 million UVM) for Dino-Meal by our client, Goliath Games!

Los Angeles Examiner (7.2 million UVM) took a close look at our client Kapture, the wearable technology device that lets you ‘rewind’ the last 60 seconds of your life.

Fox (3.2 million MDR) utilized our client CUJO and their top executives as a resource for a story about protecting yourself against future security threats.

Time Magazine Online (56.4 million) featured Monkey Lights in this roundup, “9 Bicycle Gadgets That Will Keep You Safe in Style.”

Goodwipes was featured in an article titled “Everything You Need to Bike Commute” on, which boasts a readership of 4,560,549 UVM!

Mega tech website Digital Trends (23.5 million MDR) highlighted Orca clients Snooz, Axis Drones, and PhoneSoap XL! (7.2 million UVM) selected Orca client FIT Radio as a must-have workout app.

For National Yoga Month, (710,000 UVM) shared yoga must-haves, and Aquasana’s glass water bottles and silicone sleeves made the top 10!

delicious livingEdoughble’s Pumpkin Pie S’Mores flavor was featured in a delicious round-up of pumpkin-inspired eats on Delicious!

Orca shined the national spotlight on Ronco with reviews on (2.4 Million UVPM)!

The Christian Science Monitor (8.9 million UVM) posted this story about MPOWERD’s mission of bringing solar light to third-world countries. The Christian Science Monitor is a well-respected and Pulitzer Prize-winning media outlet covering global issues.

The Hollywood Reporter (26.7 UVPM) featured Deep Eddy Sweet Tea Vodka in its Mother’s Day Gift Guide with a very creative spin, comparing it to the Andy Griffith Show (hey it’s Hollywood).

Looking for some wonderful gift ideas for Mom this Mother’s Day? Then check out the gift guide on (20 million UVPM). Our fabulous Orca client, Mitscoots, made the list as “One of 28 ways to wow Mom.”

AOL On Network (69 million UVM) ran this video roundup of the “Best Options for Wine and Spirits,” which included Boxxle and Viatek’s Smart Touch Wine Opener.

PC (34.4 million UVM) featured the BBQ Dragon in this article titled, “Master the Grill With These Geeky Gadgets.”

HGTVHGTV Gardens (670,000) featured Orca client Grow Journey in an article on fall gardening.

A fabulous feature on the mega popular national entertainment site Radar Online (15 Million UVPM) for Orca client Fotostrap, the camera strap that gives back!

Cult of Mac (945,035 UVM), a well-respected technology blog posted a feature on the Miragii Kickstarter campaign titled “Smart Necklace keeps you connected and looking Fabulous.”

The Kickstarter campaign for PhoneSoap XL went viral with help from this feature in (6.5 Million UVM).

 Uncrate Magazine (4.30 million MDR) a digital magazine for guys who love to buy stuff says Earin is great for cutting the cables between your phone and ears.

Buying a gift for your mother-in-law can be tricky. (9.5 million UVPM) is making life a little easier with some great gift suggestions so you can stay on her good side. Topping the list is Tea Drops!

Gizbot (1.4 million UVM), a tech blog that talks about the latest in mobile and Android technology, picked Bevel as its #1 Gadget to Enhance Your Smartphone Photography! (41 million UVM) featured PhoneSoap in its “nerdy holiday gift guide.”

Orca publicists land their clients on some of the most coveted sites on the web! features Orca client the Pooch Selfie its 2015 Gift Guide.

Fodors TravelTravel authority Fodor’s (5.3 million UVM) recommended the Vinnibag in this article titled “How to Pack Wine in Your Luggage.”

Just in time for the holidays, travel authority Peter Greenberg (travel expert for CBS News) posted to his website (140,000 UVM) these “14 Travel Gifts for Parents Under $100” including Orca client HomingPin.

CNN Money Online featured the Genius Pack Carry-On Spinner in this article “10 great gadgets when you’re going somewhere.”

The always popular Refinery 29 was sure to include the Vinnibag in this slideshow “6 Travel Tools You Didn’t Know You Needed,” which posted July 2, 2015. Orca placed BBQ Dragon in its 2015 Father’s Day Gift Guide of, “The Gifts You Can Bank On To Make Your Dad Happy.”

Men’s Fitness Online was sure to feature the Genius Pack 22-inch Carry-On Spinner in its 2015 Father’s Day Gift Guide.  The reporter states, “This travel pack will have your dad feeling like James Bond, never Inspector Gadget.”

USA Today online suggested 3 ways to save space while traveling, including using Orca’s Genius Pack’s revolutionary Laundry Compression Technology.

The prestigious Frommer’s Online included the MyAir mask in this roundup “Defend Against Travel Mishaps with These Safety Products,” which posted June 26.

By : Melissa Ireland /March 16, 2016 /Uncategorized /0 Comment Read More

Top 5 Ways to Make 2016 Your Best Year Yet as an Entrepreneur

Top 5 Ways to Make 2016 Your Best Year Yet as an Entrepreneur

By: Wendy Roberts

Director of Public Relations, Orca Communications, LLC

The start of the New Year is the perfect time for entrepreneurs to outline fresh​ business goals and to create clear steps toward making those goals a reality. With that in mind, I decided to ask our experienced publicists to offer their best advice for entrepreneurs and startups in 2016 and beyond. So, without further ado, here are some of the best ways for you to put your best foot forward in 2016 and beyond:

1. Make Social Media a Top Priority: Your social media presence is an integral part of your brand – ignore it at your peril. Think of Facebook as the front door to your brand’s online home, your website. You wouldn’t want it to look run down, with peeling paint and cracked windows, right?  Didn’t think so. That means it’s essential to make sure your Facebook page reflects your brand with professional-looking cover and profile photos. Also, if your last post or status update was way back in 2013, make it your top priority to post a new update and to keep your page up to date, with posts at least weekly.

​If time and money are a concern, determine which social media channels are most important to your business and tackle those. One or two – like Facebook and Twitter, or Facebook and Instagram​ – can work great for a business. Otherwise, you will find yourself spread too thin and not doing any of your pages justice. If you become overwhelmed – consider hiring outside help.

2. Tidy Up Your Website: On a related note, take a good look at your company website and make this the year you invest in a little sprucing up. Conduct a website audit to go through your pages to find and fix broken links, missing metadata, etc. Also, are you using Google Analytics and taking advantage of inbound marketing opportunities? Where do your customers go after visiting your site? How long do they stay? Let’s not forget that old adage “You never get a second chance to make a great first impression.”  Again, think of your website as your business’s online home. A great​-looking, easy-to-navigate and error-free site is vitally important to your overall business success. If your website looks sloppy, is difficult to navigate or is riddled with errors, it reflects badly on your business as a whole and could turn ​off ​potential customers.

3Leverage PR Opportunities “Close to Home:” Look for ways within your local area to get media and retail exposure. While your long-term PR wish list might include being featured in Real Simple magazine or, if you’re a product creator, getting carried by Bed, Bath & Beyond, thinking “small” can actually be a big benefit when starting out.

Media coverage by your community newspaper, or a small blog, or perhaps entering into a retail partnership with a local boutique are both fantastic ways to ​boost ​awareness about your business.  And you never know where they might lead!

Example: our client Hair Warrior sent samples to a writer at the blog, which has about 5,000 unique visitors a month. Well, the writer ended up featuring it on, which has millions of readers:

A quick tip: write an email to a business editor at your local or regional newspaper sharing your entrepreneur story for editorial consideration. Be sure to let them know if your business gives back to ​a local charity ​and any other angles that might pique their interest.  

4.  Make it Crystal Clear What Makes You Different: Identify your special niche in the market and brand it like crazy!

It’s absolutely critical that you identify what makes your product or service different from others in your category. Communicate that ​clearly ​in all of your branding (on your website, social media, in customer service, and all other marketing channels). Be consistent. If your product is Made in the USA, handcrafted, made in small batches, or designed with eco-friendly materials, make sure that information is prominently displayed in all of your branded materials.

A related example:  Look at your website and where your key information is located. If your product features more storage, is faster, more affordable,​ is designed by an expert, is trademarked, etc., mention that fact in all that you do.​

5. Be Open-Minded About Marketing: Marketing can take many shapes. Although an unbiased editorial endorsement, like public relations, is the most powerful way to influence customers, it’s important to take the time to look into all marketing options – and possibly even try some new things​ this coming year:

  • Facebook Ads If you haven’t done any Facebook advertising yet, it might be time to test the waters. In fact, Facebook algorithms now make it more difficult for business to get exposure on timelines without placing ads;
  • Celebrity Endorsements: If getting your product into the hands of celebrities is important​ to you, consider a celebrity gifting service. (You can find them via a Google search, but we’d be happy to recommend a few. (Message us.);
  • Charity Events- Not just Good Karma: ​ Look into opportunities to get involved with charities. Many charity events hand out gift bags to all guests and they welcome companies willing to donate product. While you’re doing good, why not make it part of your company’s mission? Consumers love a brand that gives back. Plus, who doesn’t like helping others?
  • Become an Expert in Your Field:  Position yourself as an expert in your industry. Barbara Corcoran of Shark Tank fame considers an article she wrote that appeared in the New York Times key to her incredible success. Consider contributing to a blog or local magazine​ on a topic that incorporates your product or service.

Finally, if you decide to invest in a PR campaign, be open to all media opportunities​ and excited about building up your repertoire of media coverage. Don’t forget to share on your website and social media and contribute to the online conversation. Here’s to much success in 2016!


By : Melissa Ireland /December 30, 2015 /Blog /0 Comment Read More