Our Blog

Newsjacking Nostalgia! 

How brands can ride the nowstalgia wave without changing their products The 90s and 20-oughts are having a moment in pop culture. From fashion trends like super low-rise jeans, to hobbies like roller skating, to toys like the Tamagotchi, the things we (I’m an elder millennial writing this) loved from our childhood are back in… Continue reading →

Client Spotlight: Crumps’ Naturals

Looking for yummy, small-batch treats for your four-legged friend? Check out Crumps’ Naturals! These no artificial colors, flavors, or preservatives treats use single or limited ingredients in their family-owned and operated facility. The treats are available in flavors like sweet potato, chicken, lamb, and duck. They are available in small training bite sizes (perfectly portioned… Continue reading →

What we LOVE about working in PR <3

Valentine’s Day, Galentine’s Day, Friendship Day … call it what you will. February 14th is a day to celebrate love. Here at Orca Communications, we genuinely enjoy what we get to do for our clients. We love the innovative products and brands we get to work with and the people we meet. We are proud… Continue reading →

Our Favorite Print Media Publications in 2024 

Written by Allyson McCormley, Senior Public Relations Strategist, Orca Communications Everything old is new again, or is that something that everyone says at the start of a new year? I get it. Cargo pants, headbands, and tube tops were cool when I was a teen, and I’m seeing these trends pop up again…. I’m looking… Continue reading →

Take Time for Tender Pause (& Paws) For the Whole Family this Valentines!

Written by Jennifer LaVoie-Trimble, Publicist, Orca Communications Fur babies, main squeezes, sweethearts, love bugs… however you token your beloved ones, precious pets, human companions, and true loves this time of year, there is nothing sweeter than finding a gift that truly embraces their heart ❤️ and shows how much you love and care for them…. Continue reading →

“As Seen On” – Top Orca Communications PR placements in January 2024

2024 kicks off with memorable and meaningful placements for our public relations clients. From the exciting Eat This, Not That! digital publication to Food & Wine Magazine here are some of the top Orca Communications PR placements our publicists worked to secure in January 2024.  Top Tier Foodie Moments!  The Daily Beast featured Orca client… Continue reading →

How to get on the TV news

Written by Rita Tennyson, Senior Publicist, Orca Communications As with all media, you have to approach your story from the media member’s point of view–and true for all media is the question, “Will this news bring value to my viewers?” Getting on TV is no different–you have to have a story of value their viewers… Continue reading →

Orca’s 2024 Fancy Foods Public Relations Highlights

Step into the world of culinary excellence with our exclusive reveal of the top 2024 Fancy Foods Public Relations Highlights. Explore the press features and client showcases that define gourmet trends and innovations. The votes have been counted and… Johnson’s Popcorn is ranked #1 as the Best Gift for Foodies, according to USA Today 10Best…. Continue reading →

4 E-commerce trends to watch in 2024

Public relations work is very e-commerce adjacent, so we stay up to speed on the latest marketing methods and have identified four e-commerce trends to watch in 2024.: Hyper-personalization, social commerce, sustainable shopping, digital PR Continue reading →

STANDOUTS FROM THE WINTER FANCY FOODS SHOW IN LAS VEGAS, JANUARY 2024

From new twists on old favorites to new global sensations, Fancy Foods did not disappoint! Twice a year the latest and greatest in the food industry descend in one place to attract buyers, distributors, manufacturers, and business insiders to nab their desired share of the market. This year’s Winter Fancy Foods Show put on by… Continue reading →