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Influencers: How Do You Reach Them?

November 13, 2017 | admin
In the ever-growing world of social media, the way we interact and reach potential consumers is changing. Even some primary staples of social media are constantly evolving to adapt to the cultural, technological, and political climate. For instance, “influencers” are a social media marketing technique on the rise. Influencers are becoming an essential part of… Continue reading →

A Little Known Marketing Secret for Your Business

August 2, 2017 | natalie hays
Running a small business can be very difficult. There is always a lack of resources such as money, employees and most importantly time it becomes especially challenging when you can count all of your clients on the one hand. So what is it that helps to separate the abundant business from those that struggle? With… Continue reading →

Secrets to Being Memorable on Social Media

July 12, 2017 | admin
As a content contributor, I have a voracious appetite for authors. Two of my favorite are Dale Carnegie with his book How To Win Friends And Influence People and John Malloy with Dress For Success.  Both gentlemen provided me the logistics for success – leave a lasting impression. When we look at content marketing and… Continue reading →

When Good Salespeople Harm Small Businesses

June 28, 2017 | admin
I have not only been selling for 35 years, but I have been sold for that amount of time as well. I recall two issues that still stupefy me.  And, they both seem to have the same comments. Many years ago my wife and I were buying our first home. I will never forget to… Continue reading →

7 Tips to Regain Lost Revenue

June 21, 2017 | admin
I work with many individuals and their respective businesses that suffer from revenue gain. Many blame politics, the economy, etc. It is very easy to play the victim. Business owners love using victimology to create excuses as to why business is off. The issue with victimization is that a) it does not repair revenue and… Continue reading →

3 Secrets to Stable Business

June 14, 2017 | admin
Since the 2008 recession, many individuals have staked their claim in developing a business. The trust and the greed of both Wall Street and Main Street have many deciding to control their destinies. While it is most honorable to start a business, many things require what are called staying power. A good example of this… Continue reading →

Three Reasons Why Your Social Media Is Not Converting Into Real Business

June 7, 2017 | admin
For many years, I have experienced small businesses conducting an array of things that not only take away from the firm but executed poorly. In today’s world, many entrepreneurs believe it is easier to take things on to save money. These include but are not limited to: making business cards, making copies of marketing brochures… Continue reading →

Top Seven Customer Service Issues

May 31, 2017 | admin
People expect good service by everyone from car dealerships to computer companies. Customer Service has made and broken countless businesses since commerce was invented. Simply review the national or regional news, and you will see stories from the sublime to the ridiculous such as Wells Fargo and Office Depot. If you think it does not… Continue reading →

SEO Secrets for Small Business

May 26, 2017 | admin
Many years ago, running the business seemed so natural. You would either invent or represent a product or service, place it on the shelf and begin selling. The problem today is that there is so much technology involved. There are websites to be considered, social media avenues, and terminology that we don’t even understand. I… Continue reading →

Best of 2016!

January 2, 2017 | Melissa Ireland
2016 was a good year to be an Orca client! The hits practically didn’t stop! We’re so proud of all the fantastic earned media coverage our clients received. It was difficult to narrow it down, but here are a few of our favorite placements of the past year. We wish you all a very prosperous… Continue reading →

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