Our Blog

Orca Communications Client Spotlight: HandsOn 

June 14, 2022 | Amanda Green
Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  Orca Communications has represented HandsOn to the press for the past six years. The brand’s innovative grooming gloves have been featured… Continue reading →

Summer PR Pitches: Media pitch angles we’re working on right now

June 10, 2022 | Amanda Green
The person who invented the term “lazy days of summer” clearly did not work in PR! Summer is really the start of our busy season. Not only are we hustling to find summer press coverage for our season-sensitive clients, but we’re also shifting our focus to the holiday gift guide season as editors at many… Continue reading →

“As Seen On” – Top press coverage from May 2022

June 7, 2022 | Amanda Green
Each month Orca Communications publicists secure dozens of earned-media placements and press coverage for our public relations clients. We had some big hits in May with our clients featured in places like Popular Science, Travel + Leisure, New York Magazine’s “The Strategist”, and Prevention just to name a few. Below are some of our favorite… Continue reading →

Pro Pitch/Anti Press Release PR Firm…. Say What?

June 3, 2022 | Amanda Green
By Julie Simon, SR VP, Orca Communications I have to admit I sort of still love the shock value I get when I stop a prospective client mid sentence and tell him or her I don’t like press releases and neither does our firm as a whole. Invariably, they’re intrigued but confused. “An anti press… Continue reading →

Why Strategic Reviews Are Critical

May 27, 2022 | Amanda Green
And How to Pitch Them to Your Clients Orca Communications invited award-winning tech journalist Scott Tharler to write a guest post that discusses the PR process from a journalist’s prospective. He introduces our readers to strategic reviews and the role they play in brand building. By Scott TharlerMost PR pros (even the well-seasoned types) tend… Continue reading →

Publicists: The Chameleons of Communication

May 24, 2022 | Amanda Green
By Tammy Marino, PublicistOftentimes, when a company is seriously considering adding public relations outreach to its marketing toolkit, decision-makers will begin their search adamantly to find publicists who have niche experience in a specific industry. Widget Maker will want a publicist who already has all of the widget industry media contacts in place, while Doohickeys… Continue reading →

Orca Communications Client Spotlight: Grand Fusion Housewares

May 20, 2022 | Amanda Green
Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  In honor of National Inventors Month, we spoke to Brendan Bauer, Co-Founder of Grand Fusion Housewares, Inc. Brendan is part of… Continue reading →

How latest Instagram changes impact influencer marketing

May 17, 2022 | Amanda Green
Instagram’s Original Content Algorithm Ranking Affects Influencer Marketing By: Lora Reuther In the ever-evolving world of social media, change is the only true constant. On April 20, Instagram chief Adam Mosseri announced that the app’s algorithm will favor original content going forward, ranking fresh reels and feed posts higher than reposted content. The Instagram changes… Continue reading →

May is Asian Pacific American Heritage Month

May 13, 2022 | Amanda Green
In 1992, Congress designated the month of May as Asian Pacific American Heritage Month. Since May was the month that the first Japanese immigrant came to the United States,  and was also the month that the transcontinental railroad was completed through the hard work  of mainly Chinese immigrants, Congress decided that May was the ideal… Continue reading →

“As Seen On” – Top press coverage from April 2022

May 10, 2022 | Amanda Green
Each month our publicists secure dozens of earned-media placements and press coverage for our public relations clients. April was no exception with results in top-tier publications like the Wall Street Journal, Martha Stewart, Sports Illustrated, Self, and PopSugar to name a few. Below are some of our favorite placements from April 2022.  Twinkly in the… Continue reading →

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