Our Blog

Timing the Market

You may have heard the term “Timing the Market” as it relates to financial markets. What you may not realize is that PR outreach and financial markets hold intriguing parallels. Continue reading →

CES 2024 – Top Trends & Standout Startups

Flying cars, web3 universes, transparent TVs, solar-powered vehicles designed to roam on Mars, AI-powered assistants for just about every aspect of life – the creative tech on display at CES 2024 shows us that we aren’t just dabbling in new technologies anymore. The transformation is here. This year’s standouts at CES didn’t just show us… Continue reading →

Orca Communications 2023 Greatest Hits

What a Wonderful 2023 For Orca Clients! The Tsuri Company was included in Oprah Daily in “30 Black-Owned Skincare Brands to Elevate Your Beauty Routine.” We also secured Fly With Wine in Oprah Daily! And that’s not all – dreams do come true for Kloveo, also landing in Oprah Daily.  RollingStone.com included the yeedi vac station in “Great robot vacuums you… Continue reading →

“As Seen On” – Top Orca Communications PR placements for December 2023

We ended the year on a high note with placements for our clients in dozens of coveted holiday gift guides. Our publicists work hard year-round to make sure editors and writers know about the fabulous products and brands that we represent! In fact, the 2024 holiday press season starts now! Editors at some publications are… Continue reading →

2024 Social Media New Year’s Resolutions

What are you doing differently on social media in the new year? Kickstart 2024 with more than just a resolution; lay down clear steps to elevate your social media game. In the realm of social media management, regular strategy check-ins are crucial. Make it a habit to revisit and revamp your goals and social media… Continue reading →

Orca’s 2024 Social Media Predictions & Roundup of Popular Predictions Online 

You don’t need a magic ball to see what’s coming in the world of social media in 2024. What is happening now is paving the way for 2024 trends and popular marketing practices. It’s still not definite so the Orca Social Media Team comfortably brings you predictions rather than absolutes. Here are our top 5… Continue reading →

Guest Post: Amazon vs Retail – Where to Launch First?

ORCA COMMUNICATIONS INVITED RETAILBOUND, ​ONE OF OUR​ STRATEGIC PARTNERS​ IN THE RETAIL SPACE, TO WRITE A GUEST BLOG POST​ SHARING ITS EXPERTISE WITH OUR CLIENTS AND FOLLOWERS ON THE TOPIC OF RETAIL MARKETING. THIS BLOG WAS ORIGINALLY PUBLISHED ON THE RETAILBOUND WEBSITE.  As a product startup, you have two options of where to launch your product…Amazon or… Continue reading →

Orca Communications Client Spotlight: Seraphim Social Beverage

Seraphim Social Beverage is a delicious non-alcoholic, non-sparkling red wine alternative! The award-winning beverage is crafted with organic and wild berries, healing herbs, botanicals, and all-natural ingredients to support a sustainable Earth. It’s only 60 calories, vegan-certified, and gluten-free. Each 750 ML bottle of Seraphim Social Beverage is artfully adorned in locally sourced glass bottles that are… Continue reading →

Last-Minute Gift Ideas

There’s only a few days left before Christmas. If you’re like many people, you probably still have a few people left on your gift list. Fortunately, we know of a few excellent brands with innovative products for last-minute gift ideas that’ll help you check off your final shopping list.  For the jet-setting family  Kiddietotes Scooter… Continue reading →

Newsjacking: What is it and how do you do it without looking cringey? 

Written by Rita Tennyson, Senior Publicist One of the best tools in a PR person’s arsenal is to look at what a reporter is writing about and tailor a pitch to their needs. I sometimes call this ‘low hanging fruit’ because it can be much easier if you know what a reporter wants to write… Continue reading →