Our Blog

Must Haves for Tailgating & Football

September 24, 2015 | Melissa Ireland
Football and Tailgating go together like PB & J, bread and butter, peas and carrots, you get the gist! However, today’s definition of tailgating is very different, it has come a long way from throwing frozen burgers on your portable grill. We’re talking about hauling out your smokers, deep fryers and outdoor cookers out on… Continue reading →

NATIONAL GIVE SOMETHING AWAY DAY

July 15, 2015 | Melissa Ireland
NATIONAL GIVE SOMETHING AWAY DAY National Give Something Away Day is celebrated annually on July 15. This is a day to give something to someone. It can be a basic necessity like shoes or clothing or something simple like flowers or a balloon. National Give Something Away Day is a day to pay it forward… Continue reading →

Christmas in July

July 6, 2015 | Staci Torgeson
“Christmas in July” events, promotions and sales are fairly common in the retail world but, all gimmicks aside, in public relations it’s actually a critical time. If seeing your product in glossy magazines this holiday season is important to you, it is imperative to start your PR campaign over the summer! Media timelines are a… Continue reading →

Black Friday, Small Business Saturday and Cyber Monday specials!

November 26, 2014 | Melissa Ireland
The holiday shopping season is upon us and Orca clients are getting into the spirit with Black Friday, Small Business Saturday and Cyber Monday special offers that rival any deals around! As we head into Thanksgiving week, we note how grateful we are to be able to work with such amazing businesses to help spread the word about… Continue reading →

National Yoga Month

October 21, 2014 | Staci Torgeson
Did you know that September was National Yoga Month? Orca publicists sure did and secured some fantastic features for several clients who had products that tie-in well with downward dog poses. Orca booked another phenomenal National Yoga Month segment on “Indy Style” – WISH-TV (Indianapolis, Market #26)! Check out host, Kelley Minnaugh, feature YogaSmoga, Aquasana,… Continue reading →

Tailgating with Orca

September 17, 2014 | Julie Simon
At Orca, we pride ourselves on thinking outside the box. We like to think of ourselves as innovators since we’re former members of the media or longtime PR pros who know what producers and bookers are looking for. What that means is that we are experts at generating our own media opportunities vs. hoping the media… Continue reading →

Making You Newsworthy

May 30, 2014 | Staci Torgeson
If obtaining media coverage were as simple as sending information about your business or product to journalists, well, PR firms wouldn’t exist.  The reality is that regardless of what market you cater to – be it tech, family & parenting, luxury goods, fashion & beauty, food & beverage or pet products – it is a… Continue reading →

US Airways Magazine

May 15, 2014 | Melissa Ireland
For the jetsetting woman who has everything you can imagine in her closet and so much more, what to get her for Mother’s Day can be a challenge. Travelers reclining on all regional, national, and international US Airways flights will likely grab a pair of TwoAlity Boots as featured in US Airways Magazine (302, 629 circulation).  TwoAlity is… Continue reading →

Mother’s Day Coverage

| Staci Torgeson
Orca publicists know how to make our clients shine by framing their story ​or products ​in a newsworthy manner that makes them timely ​for coverage. ​A perfect example of this is the abundant press our publicists secured this Mother’s Day for our clients!  Check out some of the ​fantastic features we landed, including All You magazine, US Airways magazine, Huffington Post, and Reader’s Digest…. Continue reading →

Autism Awareness Month

April 1, 2014 | Michelle
In PR you create angles, events, and platforms to promote ideas, products, and services. Orca is made up of a unique combination of former journalists and long-time PR professionals. Many publicists on our team are cut from the same piece of newsprint I was cut from. With this news background, we draw on our reporter… Continue reading →

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