Our Blog

30 Years of PR with Rita Tennyson

October 13, 2023 | Amanda Green
Orca Communications Senior Publicist Rita Tennyson is celebrating a big milestone this month.  October marks 30 years of Rita working in the public relations industry. We talk a lot about how PR is evolving with rapidly growing technology and changing media habits, so we sat down with Rita to talk about the highs and the… Continue reading →

A Guide to Creating Your Influencer Budget

October 10, 2023 | lora reuther
The surge in influencer costs over recent years is hardly a secret, potentially causing some to hesitate when considering launching an influencer campaign. Yet, it’s undeniable that influencer marketing continues to yield impressive results for brands. In 2023, it’s anticipated that the total expenditure on influencer marketing in the U.S. will reach a whopping $6.16… Continue reading →

How to repurpose blog content for PR

October 6, 2023 | Amanda Green
You know the cliche saying, “Content is king?” Well, it’s mostly true. These days, most businesses do some kind of content marketing. In fact, one recent report says 76% of content marketers use blogs to generate leads. Reality is – most of those blogs don’t see much, if any, organic traffic. That doesn’t mean the… Continue reading →

“As Seen On” – Top Orca Communications PR Placements from September 2023

October 5, 2023 | Amanda Green
October is here, which means we’ll start seeing a lot more gift guide placements over the next couple of months. In the meantime, I’m happy to share that our clients received great press in September as well. Check out some of the Top Orca Communications PR Placements from September 2023:  Spunky Stork in Forbes …. Continue reading →

How to prepare your brand ambassador program for BFCM

September 29, 2023 | Amanda Green
BLACK FRIDAY IS ALMOST HERE. ORCA COMMUNICATIONS INVITED AFFILIATE MARKETING EXPERT & FOUNDER OF JUMP.SHOP, LUIGGI PERA, TO WRITE A GUEST POST TO HELP BUSINESSES PREPARE THEIR AFFILIATE MARKETING PROGRAMS FOR THE SHOPPING HOLIDAY SEASON. September 29,2023 | Luiggi Pera Black Friday/Cyber Monday (BFCM) is right around the corner and your brand is likely scurrying around… Continue reading →

How media and public relations work together 

September 21, 2023 | Amanda Green
For people who don’t have a PR background, it can be difficult to understand how the two sides actually work together. The relationship is really quite simple. Continue reading →

Orca Communications Client Spotlight: Designer Dram

September 15, 2023 | Amanda Green
WELCOME TO THE ORCA COMMUNICATIONS PR CLIENT SPOTLIGHT. EACH MONTH OUR CLIENTS TELL YOU IN THEIR OWN WORDS WHY THEY DO WHAT THEY DO AND PROVIDE TIPS FOR OTHER GROWING SMALL BRANDS AND BUSINESSES.  Designer Dram is the world’s first online luxury distillery. It enables you to curate a personalized blend of whiskey from barrel… Continue reading →

Best Trade Shows for Press Attendance

September 12, 2023 | Amanda Green
Trade shows are so much more than networking events. Brands use them to showcase their products in front of industry insiders, retail buyers, investors, and the media. They’re perfect for brand launches, competitive analysis, market research, and building brand awareness. Trade shows can also be huge press events. The biggest expos have hundreds, if not… Continue reading →

Spooky Season Fall Finds for 2023

September 8, 2023 | Amanda Green
It’s barely September and Home Depot has already sold out of its 12’ skeleton! That’s because we’ve become a Halloween-obsessed nation. Americans spent more than $10-Billion dollars on Halloween last year. We’ve turned what used to be one night of ghost stories and trick-or-treating into a two-month-long celebration of what’s now known as Spooky Season… Continue reading →

Orca’s Guide to Creating Short-Form Videos for Social Media

September 5, 2023 | lora reuther
It’s widely known that video remains the dominant medium on most social media platforms. With the majority of our online scrolling revolving around Instagram reels and TikTok videos, brands are eager to create and share their own video content. Videos have proven to achieve greater reach and engagement compared to photos or other posts. If… Continue reading →

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