Our Blog

Best Trade Shows for Press Attendance

Trade shows are so much more than networking events. Brands use them to showcase their products in front of industry insiders, retail buyers, investors, and the media. They’re perfect for brand launches, competitive analysis, market research, and building brand awareness. Trade shows can also be huge press events. The biggest expos have hundreds, if not… Continue reading →

Spooky Season Fall Finds for 2023

It’s barely September and Home Depot has already sold out of its 12’ skeleton! That’s because we’ve become a Halloween-obsessed nation. Americans spent more than $10-Billion dollars on Halloween last year. We’ve turned what used to be one night of ghost stories and trick-or-treating into a two-month-long celebration of what’s now known as Spooky Season… Continue reading →

Orca’s Guide to Creating Short-Form Videos for Social Media

It’s widely known that video remains the dominant medium on most social media platforms. With the majority of our online scrolling revolving around Instagram reels and TikTok videos, brands are eager to create and share their own video content. Videos have proven to achieve greater reach and engagement compared to photos or other posts. If… Continue reading →

“As Seen On” – Top Orca Communications PR Placements from August 2023

We help our clients secure big coverage monthly here at Orca Communications. Our absolute favorite thing to see is one of our small, growing consumer product clients sitting in an article next to huge brands or highlighted in a media outlet that has millions of readers or viewers. We achieved that goal several times in… Continue reading →

3 Specific Tips to Compete in Retail

ORCA COMMUNICATIONS INVITED RETAILBOUND, ​ONE OF OUR​ STRATEGIC PARTNERS​ IN THE RETAIL SPACE, TO WRITE A GUEST BLOG POST​ SHARING ITS EXPERTISE WITH OUR CLIENTS AND FOLLOWERS ON THE TOPIC OF RETAIL MARKETING. THIS BLOG WAS ORIGINALLY PUBLISHED ON THE RETAILBOUND WEBSITE.  Manufacturing consumer products has become increasingly easier with technological advances in the creation, communication, and… Continue reading →

PR For Inventors: 3 Common Mistakes Inventors Make With Public Relations 

As “America’s PR Firm for Inventors & Entrepreneurs®,” we work with a lot of entrepreneurs who may be new to public relations (PR). Many of them are brilliant engineers! Their creations are fun, clever, and sometimes world-changing! But handling PR for inventors comes with a challenge too. They don’t always have the same level of… Continue reading →

Tips for Podcast Appearances and Interviews

You are scheduled for a guest appearance on a podcast, congratulations! If you’ve never done an interview or spoken on podcasts before, this might feel overwhelming. There is a lot to consider, from how to conduct yourself on air to how to sound professional. It’s important that you come to the podcast prepared. Below are… Continue reading →

Orca Communications Client Spotlight: The UnWipe

WELCOME TO THE ORCA COMMUNICATIONS PR CLIENT SPOTLIGHT. EACH MONTH OUR CLIENTS TELL YOU IN THEIR OWN WORDS WHY THEY DO WHAT THEY DO AND PROVIDE TIPS FOR OTHER GROWING SMALL BRANDS AND BUSINESSES.  The UnWipe is the world’s newest sustainable, butt-cleaning solution that leaves nothing behind (except for a smile!) The UnWipe device instantly… Continue reading →

Best Holiday Gift Guides in 2023

Oprah, TODAY Show, New York Times, these publications produce some of the top gift guides in the country. Many of our clients list them as dream publications. But they most certainly are not the only gift guides out there. Niche bloggers, national TV shows, big glossy magazines, and even small-town newspapers all publish holiday gift… Continue reading →

“As Seen On” – Top PR placements from July 2023

July can feel a bit like a transitional season in PR. If PR was a game of chess, July would be part of the game where you make small moves to set up for bigger ones. That said, we still had some huge top-tier placements for our clients in July. Check out Orca Communication’s Top… Continue reading →