Valery Lodato brings 12 years of local and national news media experience to the Orca Team.
An Emmy award-winning television producer, Valery joined Orca after working as the Senior Executive Producer at KPHO-TV, the CBS affiliate in Phoenix. There she supervised the daily news product and dozens of producers and reporters. Before her move to Phoenix, Valery spent several exciting years in Washington DC: first, producing the late news at WUSA-TV, the CBS Affiliate then to USA TODAY, as the Deputy Managing Editor for the newspaper’s television unit. One of Valery’s key tasks: develop and coordinate coverage each day with print counterparts in the News, Money, Sports and Life sections.
Valery joined Orca as a publicist, helping new companies grow and making their PR wishes come true. “I got such a high when I scored a powerful press hit for a client!” Some of Lodato’s most noteworthy press hits include: “The View,” multiple bookings on “The Today Show,” Architectural Digest, Parents, US Weekly and Town & Country. In her role as VP, Lodato seeks out new and exciting companies to pitch Orca’s many media friends and she works with television stations, booking product roundups. She is a graduate of Boston University’s College of Communications and a native Chicagoan. A mother of two, she and her husband live in the Phoenix suburbs.