Meet Our Team

Betsy Martin is the CEO of Orca Communications as well as the Founder and CEO of Vaya Ventures which owns, licenses, and consults high-growth companies providing meaningful impact to people & planet.  She is an internationally recognized eCommerce leader who has defined and implemented growth strategies for some of the world’s most loved and transaction-intensive…

Cynthia Guiang has over 30 years in marketing and management experience with companies in a variety of industries as well as advertising and public relations agencies. In 1993 she co-founded a full-service PR and advertising firm and grew it from two to 60 employees over a period of seven years, making it one of the…

Lacy Gambee joined Orca Communications after years of working in the television news industry. Most recently, she worked as an Investigative Producer for the NBC Affiliate in Tucson, Arizona. There she also served as the Special Projects Producer where she coordinated media coverage for various companies and organizations around the country. Lacy graduated from the…

Krista Loew is a former television news anchor and award-winning reporter who brings 15 years of broadcast experience to Orca Communications. She’s worked in television markets including in Knoxville, Tennessee, Phoenix, and Tucson, Arizona where she received countless awards for her weekly crime-stopper reports. The years she spent reporting the news, hosting programs, and building…

Rita is a hard-working PR professional with over 27 years of experience who enjoys connecting media contacts with great client stories.  Her specialties include consumer products, video games, technology, personalities, books, and authors.  She’s placed hits (both in print and online) in the New York Times, Los Angeles Times, KTLA, USA Today, Sports Illustrated, Shape,…

Allyson is a public relations specialist who is passionate about the way businesses and entrepreneurs benefit from exposure to the media through public relations outreach. Allyson has more than a decade of experience working in both television news and public relations and has formed many strong relationships with national and regional media contacts during this…

Derek has a proven track record of booking local and national media interviews, making product placements, and working with influencers for a diverse array of clients, including consumer products, fashion, film and film festivals, music, authors, nonprofits, and more. Mora has five years of experience as an Account Executive, having worked with several different agencies….

Tana Siebold is one of our leading publicists in the food, beverage and personal health space. She has secured phenomenal national press for top brands such as Genesis Today, Blue Diamond Nut Thins, Blue Diamond Almond Breeze, Hero Nutritionals, San-J Asian marinades, Betty Lou’s all-natural snacks and many others. Her contacts and relationships in the…

Bridget Argana-Hope has a diverse background in public relations, marketing, social media, international trade and real estate. With this broad range of experience, she has been highly successful in assisting companies with their media exposure goals through direct and concise public relations strategies. She is a Walter Cronkite School of Journalism alum and is currently active…

Lora Reuther is a creative marketing professional with ten years of experience in writing, social media, blogging and design. She was an early social media influencer with her vintage fashion blog in 2010. Lora shared products and stories for businesses like Mod Cloth and was featured in articles and magazines around Washington DC. She loves…

Jena Robustelli is a University of Central Florida student pursuing a degree in Business Administration and Marketing. She has prior expertise in the digital marketing field as a result of her internship at dasFlow Athleisure Apparel. She also was a Head Coached at Winter Park Volleyball Club last year. Jena is thrilled to be a…

Kim Krigsten is a former TV news reporter and anchor with more than 20 years of media experience! She joined the Orca team 10+ years ago and has brought countless newsworthy companies to the agency for our PR services. Kim prides herself on forming a genuine relationship of trust and understanding with each and every…

Lisa Leigh Kelly brings numerous years of experience in television newsrooms around the globe to Orca’s business development team. Her reporting has landed her on national news outlets including The Today Show, MSNBC, and Fox News Channel. Lisa worked as a White House Correspondent for the Tribune network (including WGN, KTLA, and WPIX) also covering Capitol Hill…

Laura McGeary is self driven individual with a variety of talents in the business and finance arena.  She came to Orca after 8 years of managing 25 valley locations for a local mortgage company.   Her primary job functions included overseeing day to day operations along with the corporate Human Resource, Accounting, and Branch Coordinator…