Betsy Martin

Betsy Martin is the CEO of Orca Communications as well as the Founder and CEO of Vaya Ventures which owns, licenses, and consults high-growth companies providing meaningful impact to people & planet.  She is an internationally recognized eCommerce leader who has defined and implemented growth strategies for some of the world’s most loved and transaction-intensive brands.

Betsy’s contribution to today’s ever-changing marketplace has garnered over 40 “Best of Digital” awards, and coverage in top media outlets, including Best Shopping Website, Best Education Website, and Best Music Website.  She has partnered with clients such as Nutrisystem, WebMD/Healtheon, New York & Company, The Vitamin Shoppe, Kay & Jared Jewelers, 1-800 Mattress, Chef’s Catalog, Brookstone, Visa International, Procter & Gamble, US Cellular, Symantec, and many more. As a respected pioneer during the “dot-com” boom, she managed account teams in creating eCommerce sites that set the industry standard for excellence including Eddie Bauer, Crate & Barrel, Coach, and Godiva as well as digital education strategies for The University of Michigan, West Clermont Local School District and the Bill and Melinda Gates Foundation.

Betsy lives in Cincinnati, Ohio with her husband John. She is a proud mom to Josh (son), Rachel (daughter) + Amy (dog) and Marissa (cat).