Public Relations
Services
Modern, Effective, Affordable Public Relations
Orca Communications, powered by Vaya Ventures, delivers modern story-driven public relations and community-building content for small-to-medium-size commerce brands. As America’s PR Firm for Inventors and Entrepreneurs®, we’ve delivered effective, efficient, hard-hitting PR campaigns that drive results for 20+ years. Through our partners at Vaya, we also advise companies with a meaningful impact on people & planet to implement strategies for long-term success in the marketplace and sustainable growth.
MEDIA RELATIONS
Our pitch-driven approach and collaborative team environment enable us to consistently provide top-tier and strategic earned media PR placements that fuel brand growth.
Compelling storytelling. Pitch-driven. Team dynamic.
Many of our publicists come directly from working in the media and all have established relationships with editors, reporters, booking agents, producers, and feature writers in thousands of outlets in every medium. We draw on those contacts and our media experience to get the maximum coverage for our clients.
Bronze Tier
A product-focused earned-media PR campaign designed to cast a wide net across various media outlets for budget-conscious small businesses and startups.
- 1-2 products included
- Focus on digital media outlets & regional TV
- Pitch “Top 12” Wish List outlets individually
- Pitch creatively for product reviews
Silver Tier
A product and storytelling earned-media PR campaign designed to increase a brand’s credibility and visibility with the press and public. This tier is perfect for ready-to-scale brands with a fantastic story and company mission.
- Pitch brand story & company initiatives
- Product pitching on up to 4 products for media review
- Pitch Top 20 “Wish List” outlets individually
- One press release per year.
Gold Tier
A robust earned-media PR campaign designed for rapidly growing companies that need personalized public relations strategy and support.
- All elements of Bronze + Silver tiers
- Product pitching on up to 4 products for media review
- Personalized media strategy plan
- Trade show & event support
- Press release writing as needed (wire distribution costs not included)
Platinum Tier
Ask about our enterprise-level public relations packages for a custom campaign that fuses traditional PR with community content and tailored marketing strategies.
JOIN OUR CIRCLES
Prepare your small businesses for future PR success by tapping into the minds and methods that have contributed to the success of some of the world’s most transactional brands. Pick and choose from the below menu of services all starting at just $500/month.
- Voice of Customer: Analyze your current customers and followers to learn how consumers experience and interact with your product.
- Advisory Board: We hand-pick advisors from our database of industry professionals to provide you with a playbook for growth.
- SMART Content: Build an optimized content library to attract your audience efficiently and affordably.
Community Content
Turn your customers and fans into brand allies! Identify and connect with customers and creators who authentically share a passion for your brand.
- UGC library
- Content strategy guidance
- Capture customer voices
- Brand discovery initiatives
Social Media Strategy
Orca Communications offers social media support designed to maintain a consistent social media presence and messaging for
brands.
Influencer & Affiliate Marketing
Where most platforms merely hand over a list, Orca’s influencer marketing campaign package includes a curated approach to meet each client’s unique requirements. We build genuine relationships that are mutually beneficial for brands and influencers.
- Strategy development
- Influencer and/or affiliate sourcing and outreach
- Campaign planning and coordination
- Product and asset delivery
- Content approval and monitoring
- Tracking and performance management
- Monthly reports
Integrated Campaigns
Optimizing and amplifying your SMART Mix of earned, owned, and paid content to fuel brand growth.
An integrated PR campaign that offers a blend of earned, owned, and paid media.
- Guaranteed content delivered monthly
- Campaign snapshot providing content guidance for 12 months
- Owned media content outline
- Community content brief for UGC
- Content library
- Earned media product pitching to targeted media lists based on seasonality & trends
- Voice of customer analysis to optimize messaging and content
- Comprehensive Monthly Report
Social Media Add-On
For brands that want a hands-off approach to social media and content, we build a monthly content calendar and schedule posts based on your content library and media circle features.
- Monthly content calendar
- Scheduled posts based on your content library
- Hashtag research
- Boosted posts
- Monthly social media report
* Brand collaborations and contests available for an additional fee
OUR CLIENTS
Our clients represent a variety of industries from pet products, to innovative food & beverage brands, to one-of-a-kind patented inventions. They all have one thing in common: a solid well-designed product worthy of media mentions and press attention.
Whether you are a small startup with a single product or a well-established corporation with multiple brands under your umbrella, the Orca Communications pro-pitch approach to public relations can help you achieve brand recognition, awareness, respect, and authenticity.