Meet Our Team
Management Team
Betsy Martin Chief Executive Officer
Betsy Martin is the CEO of Orca Communications as well as the Founder and CEO of Vaya Ventures which owns, licenses, and consults high-growth companies providing meaningful impact to people & planet. She is an internationally recognized eCommerce leader who has defined and implemented growth strategies for some of the world’s most loved and transaction-intensive…
Wendy Roberts Vice President
Wendy Roberts is a skilled marketing and public relations professional with a rich career background. Prior to her 12 years at Orca, Wendy was the Director of Marketing & Promotions at RAZOR, a national men’s lifestyle magazine , where she was in charge of leading the team responsible for the publication’s national marketing agenda, including high-profile…
Lacy Gambee Public Relations and Communications Director
Lacy Gambee joined Orca Communications after years of working in the television news industry. Most recently, she worked as an Investigative Producer for the NBC Affiliate in Tucson, Arizona. There she also served as the Special Projects Producer where she coordinated media coverage for various companies and organizations around the country. Lacy graduated from the…
Publicity Team
Rita Tennyson Senior Publicist
Rita is a hard-working PR professional with over 27 years of experience who enjoys connecting media contacts with great client stories. Her specialties include consumer products, video games, technology, personalities, books, and authors. She’s placed hits (both in print and online) in the New York Times, Los Angeles Times, KTLA, USA Today, Sports Illustrated, Shape,…
Jennifer LaVoie-Trimble Publicist
Jennifer LaVoie-Trimble is a vibrant publicist with a career in media relations, monitoring and sales spanning over 25 years. As a part of the Orca team for 12 years, Jennifer makes her mark by building genuine, trustful relationships with her clients and the press and the result is fantastic coverage time and again! She enjoys supporting…
Derek Mora Publicist
Derek has a proven track record of booking local and national media interviews, making product placements, and working with influencers for a diverse array of clients, including consumer products, fashion, film and film festivals, music, authors, nonprofits, and more. Mora has five years of experience as an Account Executive, having worked with several different agencies….
Socia Media Team
Lora Reuther Social Media Manager
Lora Reuther is a creative marketing professional with more than 15 years of experience in social media strategy, influencer marketing, content creation, and design. She built and leads the social media and influencer department at Orca Communications, where she has managed campaigns for over 50 brands spanning B2B and B2C industries. From influencer collaborations to…
Business Development
Kim Krigsten Account Executive
Kim Krigsten is a former TV news reporter and anchor with more than 20 years of media experience! She joined the Orca team 10+ years ago and has brought countless newsworthy companies to the agency for our PR services. Kim prides herself on forming a genuine relationship of trust and understanding with each and every…
Lisa Kelly Account Executive
Lisa Leigh Kelly brings numerous years of experience in television newsrooms around the globe to Orca’s business development team. Her reporting has landed her on national news outlets including The Today Show, MSNBC, and Fox News Channel. Lisa worked as a White House Correspondent for the Tribune network (including WGN, KTLA, and WPIX) also covering Capitol Hill…
Amanda Green Account Executive and Corporate Content Manager
Amanda Green is a former TV producer with more than a decade of newsroom experience. Her hometown of Orlando, FL is one of the hottest news markets in the country. She’s produced everything from lifestyle shows to terror attacks, but her passion is with consumer news. She loves finding new products and technologies and sharing…