Making You Shine in 2014!
As 2014 gets underway, the Orca team feels incredibly optimistic about what will be accomplished for our clients in the 12 months ahead. Speaking of accomplishments, with the dawning of each New Year I think it’s important to acknowledge the great achievements and highlights of the year prior – appreciate them and perhaps use them as motivation to strive for even bigger and better things. I will admit, here at Orca 2013 will be hard to top! (Although, I have no doubt this team will do it.) We had the pleasure of representing some of the coolest innovations, must-have consumer products and leading experts on the marketplace. We also had the fantastic opportunity to rep the incomparable Barbara Corcoran of ABCs “Shark Tank” and the world’s largest retailer, Walmart. It was non-stop action with plenty of blockbuster media hits secured by our talented publicist team. So many, in fact, that it’s quite difficult to narrow down the best…. but I had to at least try! Below I’ve shared a few of my favorite press placements of 2013. From O, The Oprah Magazine to New York Times and “Today Show,” our clients shined on-screen, in the glossy pages of magazines and much more. We’re honored to publicize the hard-working entrepreneurs and established brands that we do – and we’re looking forward to many shining moments in 2014!
– Wendy Roberts, PR Director
Orca’s Top Hits of 2013
REAL SIMPLE Magazine featured Toezies in the February 2013 issue and Andru Charger in the “Little Helpers” section of the July issue.
The New York Times newspaper’s Tech Editor gave Orca client Recoil Winders a glowing review on October 3rd (http://tinyurl.com/l2rx57m), selected our client EarHero Earbuds for their Holiday Gift Guide (http://tinyurl.com/n5ww6ku), and voted Vinnibag as a top wedding gift idea (http://tinyurl.com/kxoo3uf).
“TODAY Show” viewers shared in Kathie Lee and Hoda’s excitement when they got their hands on Orca clients Pajogger (on Sept. 6th: http://tinyurl.com/n7xbmba) and BANDI (on Sept. 13th: http://tinyurl.com/m4qw4sx). Plus, TaskOne made the competitive cut for Today Show’s Father’s Day Gift Guide segment on June 10th (http://tinyurl.com/ka5kbku).
A “Today Show” camera crew also flew out to Phoenix for a story on Orca client SWIMKids USA this year about the benefits of starting children in swim lessons at a young age. The great story aired on April 30th: http://tinyurl.com/ls5fxpm
“The Rachael Ray Show” set looked beautiful over the Christmas season adorned with Vintage Marquee Lights. On, December 13th Rachael spread the holiday cheer and this Orca client received phenomenal exposure.
O, The Oprah Magazine proudly featured our client Pajogger on their popular “Live Your Best Life” page in the current January issue.
“FOX & Friends” presenters declared two Orca clients, Monkey Mat and Clean BBQ, as Memorial Day “must-haves” on May 26th (http://tinyurl.com/lupp7zm), and TaskOne as one of the top gifts for Father’s Day this year (http://tinyurl.com/momyhbj).
InStyle Magazine featured Artifact Uprising in its Holiday Gift Guide 2013 (http://tinyurl.com/jvphmjf), and InStyle editors also recommended Bootique and Hang A Bunch in a closet organizing article in the August issue.
FOX News Channel featured Glove.ly on August 31st in their “TechTake” segment as the perfect all around texting gloves: http://tinyurl.com/luxbbpz.
FOX Business Network’s top show “Money with Melissa Francis” interviewed Orca clients Barbara Corcoran and the Co-Founders of Cousins Maine Lobster for over seven minutes on October 30th: http://tinyurl.com/mm5jlrx.
SHAPE Magazine beautifully displayed Orca client Modern Sprout Windowsill Planter Boxes in its December issue holiday gift guide.
American Baby Magazine editors adored Orca client Wee Urban’s giraffe romper and decided to feature in their December issue.
Disney FamilyFun Magazine prominently spotlighted Stephen Joseph Gifts’ Crab Hooded Beach Towel in their June/July issue. Plus, this long-time client’s Butterfly Backpack gained national attention in the back-to-school issue of All You Magazine.
Fit Pregnancy’s October issue debuted Cake Lingerie’s gorgeous new style Ginger Macaroon.
Pregnancy & Newborn Magazine featured a bunch of Orca clients in 2013! Cake Lingerie graced the pages of its June and July issues, long-time client Lisa Leonard Designs shined in the January and September issues; plus, the lovely Lullaby Paints was selected for the BabySpace page in the July issue.
Family Circle Magazine picked our client Andru Charger for its Holiday Shopping Guide in the December issue: http://tinyurl.com/kq5n3bs
Wall Street Journal newspaper featured long-time client Ronco in a front page story perfect for Thanksgiving meal-planning on November 27th: http://tinyurl.com/l9xfmwh
Brides Magazine treated readers to Lisa Leonard Designs’ cake forks in its October issue.
The Dallas Morning News featured StemCyte in an in-depth cover story about cord blood banking on September 24th (http://tinyurl.com/ku5rsoe) and Luxi in a Tech Report on December 13th (http://tinyurl.com/mroj2rr).
Golf Digest discussed the rising popularity of kinesiology tape on the PGA and LPGA Tours, including Orca client RockTape: http://tinyurl.com/m33crc5
Motor Trend Magazine — the preeminent automotive magazine in America — featured two Orca clients in its Holiday Gift Guide 2013 – Keyport and HuMn Wallet: http://tinyurl.com/jwa859y
Maxim Magazine editors gave lots of love to Orca clients this year featuring Beardski in the November issue and Pocket Monkey and Boxxle in their “Dads & Grads Gift Guide.”
Hallmark Channel’s “Home & Family” national TV show spread the word about StemCyte and the importance of cord blood banking in a lengthy interview with Olympic Gold Medalist Shannon Miller on April 18th.
“Good Day L.A.” on KTTV-TV in Los Angeles also interviewed Olympic Gymnast Shannon Miller about her choice to bank her baby’s cord blood with StemCyte on April 16th. http://tinyurl.com/k9vupmb.
“Late Night with Jimmy Fallon” producers can’t get enough of Orca client Skedouche and showcased them for the third year in a row in its “12 Days of Christmas Sweaters” segment on December 13th.
Parents Magazine shared non-toxic nursery paint line Lullaby Paints with readers in the “Eco Home” section of its May issue.
Celebrated Living – American Airlines’ in-flight luxury magazine – featured two of our most delicious clients, Cousins Maine Lobster and Daisy Cakes, in its Winter 2013 issue.
Delicious Living Magazine interviewed highly respected Naturopathic Doctor and Founder of Genesis Today, Dr. Lindsey Duncan, for a July issue feature on curing migraines naturally.
Travel + Leisure Magazine selected our client Artifact Uprising for its December issue Holiday Gift Guide 2013: http://tinyurl.com/kqz3gp8
USA Today Magazine put Ronco and Cool-Jams in the national spotlight in their September issue and our client Flat Out of Heels in their July issue.
Boston Globe newspaper brought major attention to Vinnibag in a fantastic feature on February 3rd: http://tinyurl.com/n22rmbt
Fox Business Online interviewed HuMn Wallet co-founder Ken Minn for a Small Business Spotlight on October 7th: http://tinyurl.com/lhlj9zb
Self Magazine – the top women’s fitness magazine in the world – posted a terrific review of RockTape’s Rock Sauce on November 20th: http://tinyurl.com/lv5lmc4
Bloomberg Television’s “Bloomberg Surveillance” national morning show interviewed Barbara Corcoran on April 4th about what it really takes for entrepreneurs to be successful. As usual, Barbara was riveting!: http://tinyurl.com/mdw2jj9
Sports Illustrated Kids Magazine knows what kids and teens want and selected Recent Toys’ Gear Ball and Gear Shift for their December issue gift list: http://tinyurl.com/ltxb93b
Scripps Howard News Service – which provides content to hundreds of U.S. newspapers – gave incredible coverage to Lullaby Paints on June 14th in a feature article about the dangers of using conventional paint in baby’s nursery. The story appeared in approx. 75 newspapers: http://tinyurl.com/kjossvu.
NBC News featured Artifact Uprising in their Travel section as a best Travel Gift on December 16th:http://tinyurl.com/mgs4jk7
The Huffington Post was great to our clients this year! The influential news site promoted Beardski in their “Weird Holiday Gift Guide” (http://tinyurl.com/mh4qbx4) and TaskOne and Camera Coats appeared in their Father’s Day Gift Guide (http://tinyurl.com/mwytbmv) along with Box for a Bottle (http://tinyurl.com/nyb6wxb). But that’s not all – Blue Diamond’s Nut Chips were picked for a story on gluten free snacking (http://tinyurl.com/m4ucb32) and Huff Post editors conducted a fabulous interview with Allermates’ Founder Iris Shamus on why she started her company on July 31st:(http://tinyurl.com/kl8ot95).
Glamour.com put our client It’s In The Stars in the limelight on on November 1st (http://tinyurl.com/n5f53p8) and Glove.ly appeared in their list of “Fashionable Tech Gifts That Will Put Your Holidays In High Gear” (http://tinyurl.com/kfatudv).
Better Homes and Gardens Storage Magazine touted the benefits of Orca client CableKeeps in its Fall/Winter 2013 issue.
Inc.com listed Pintofeed as one of the “5 Start-Ups To Watch” (http://tinyurl.com/l9zsu9y) and Recoil Winders, Collective Cables and AIRBAC as tech must-haves for international business (http://tinyurl.com/lrszacw).