Archive

What is Earned Media

If you’re operating a business, there are three types of media you should know about: paid, owned, and earned. Orca Communications specializes in earned media. What is earned media? Put simply, earned media is content that someone else wrote that you did not pay for. Let’s dive into details:  Press coverage is earned media Public… Continue reading →

Trade Show Season Tips: How to Pick The Best Swag For Your Brand

ORCA COMMUNICATIONS INVITED STACY EICHEL, OWNER OF PROMOTIONAL PRODUCTS COMPANY MORE THAN STICK FIGURES, INC, TO WRITE A GUEST BLOG POST​ SHARING HER EXPERTISE WITH OUR CLIENTS AND FOLLOWERS ON THE TOPIC OF TRADE SHOW MARKETING AND HOW TO PICK THE BEST SWAG FOR YOUR BRAND. ANY COMPANY THAT ATTENDS SHOWS REGULARLY WILL WANT TO… Continue reading →

Today’s trusted news platforms aren’t always the most traditional

Once upon a time, people believed what they read, heard, or saw in the news. Producing a newscast or printing a newspaper was expensive! There was a certain level of prestige and respect that came with journalism. But now, anyone with a keyboard can create a website and call themselves a news outlet. Major networks… Continue reading →

Orca Communications Client Spotlight: FlyWithWine

Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  FlyWithWine was launched to market the VinGardValise wine suitcase to wineries and wine-country travlers throughout the world. Since they began working… Continue reading →

The Role Of Public Relations In Google’s New Update

You could say that public relations is Google’s love language Continue reading →

How to Spot Influencer Fraudsters

Instagram says scams happen on its platform when people use fake or compromised accounts to trick you into giving them money or personal information. But fraudulent tactics aren’t always so black and white.  Continue reading →

“As Seen On” – Top Press Coverage from September 2022

The top press coverage from September 2022 is scorching hot! Our publicists secured placements on top national TV programs like Good Morning America, huge trending websites like Thrillist, and SEO boosters like MSN.com. Check below for more Sizzling September Hits for Orca Clients! TBJ Gourmet Bacon Jam on Good Morning America Bacon your jam? Then… Continue reading →

The Spooky Truths About Public Relations

Spooky Season is here! What better way to mark the occasion than to outline some of the spooky truths about the Public Relations industry?  Product reviews can be a mystery We never know how the press will respond to our clients’ products until we get in there and start pitching! The process involves creating media… Continue reading →