Archive

Orca’s 2024 Social Media Predictions & Roundup of Popular Predictions Online 

You don’t need a magic ball to see what’s coming in the world of social media in 2024. What is happening now is paving the way for 2024 trends and popular marketing practices. It’s still not definite so the Orca Social Media Team comfortably brings you predictions rather than absolutes. Here are our top 5… Continue reading →

Guest Post: Amazon vs Retail – Where to Launch First?

ORCA COMMUNICATIONS INVITED RETAILBOUND, ​ONE OF OUR​ STRATEGIC PARTNERS​ IN THE RETAIL SPACE, TO WRITE A GUEST BLOG POST​ SHARING ITS EXPERTISE WITH OUR CLIENTS AND FOLLOWERS ON THE TOPIC OF RETAIL MARKETING. THIS BLOG WAS ORIGINALLY PUBLISHED ON THE RETAILBOUND WEBSITE.  As a product startup, you have two options of where to launch your product…Amazon or… Continue reading →

Orca Communications Client Spotlight: Seraphim Social Beverage

Seraphim Social Beverage is a delicious non-alcoholic, non-sparkling red wine alternative! The award-winning beverage is crafted with organic and wild berries, healing herbs, botanicals, and all-natural ingredients to support a sustainable Earth. It’s only 60 calories, vegan-certified, and gluten-free. Each 750 ML bottle of Seraphim Social Beverage is artfully adorned in locally sourced glass bottles that are… Continue reading →

Last-Minute Gift Ideas

There’s only a few days left before Christmas. If you’re like many people, you probably still have a few people left on your gift list. Fortunately, we know of a few excellent brands with innovative products for last-minute gift ideas that’ll help you check off your final shopping list.  For the jet-setting family  Kiddietotes Scooter… Continue reading →

Newsjacking: What is it and how do you do it without looking cringey? 

Written by Rita Tennyson, Senior Publicist One of the best tools in a PR person’s arsenal is to look at what a reporter is writing about and tailor a pitch to their needs. I sometimes call this ‘low hanging fruit’ because it can be much easier if you know what a reporter wants to write… Continue reading →

2024 PR trends – Orca’s Pod Predictions

We’re closing the door on 2023 the same way that we opened it – with excitement for our clients and the stories they’ve so graciously trusted us to share with the press and public. I looked back on our Top PR predictions for 2023. Some were really accurate, like how we predicted that relationships with… Continue reading →

“As Seen On” – Top Orca Communications PR placements for November 2023

Normally, I include lots of images and explanations for our top press placements each month. But November and December are a little different. There are so many gift guides filling our inbox that it would take all day to summarize every one of them. So this month, rather than my usual format, I’m including this… Continue reading →