Archive

10 Social Media Content Ideas for the Holiday Season

September 30, 2022 | lora reuther
If you’ve perused the aisles of Target or Home Goods recently you probably won’t be surprised to hear that Christmas and holiday decorations are already taking over. Even TikTok is commenting on this, while also jumping on board to share Christmas and holiday content in early autumn. Like many of us, you might be thinking… Continue reading →

Amazon is launching a 2nd Prime Day

September 29, 2022 | Amanda Green
Amazon announced this week that it is hosting a second Prime Day-style event this year. The “Prime Early Access” sale will take place on October 11th & 12th. Amazon’s 2nd Prime Day will include exclusive access to special deals for Amazon Prime members – basically an early Black Friday.  How small business owners can prepare… Continue reading →

Power of the Pod & Why Group Pitching Works

September 28, 2022 | Amanda Green
Power of the Pod & Why Group Pitching Works Continue reading →

Behind the Pod: 20 Questions with Lisa Kelly

September 23, 2022 | Amanda Green
Lisa Kelly joined Orca 10-years ago this month. Lisa left a whirlwind career in TV news that took her to the front lines of major national and global events. She even served as a White House Correspondent during her 20-year TV career. These days she is one of the powerhouses behind the Orca Pod, bringing… Continue reading →

Orca Communications Client Spotlight: O-Yaki

September 20, 2022 | Amanda Green
Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  O-Yaki Products is a small minority-owned business that creates convenient products for the home & kitchen. Since they started working with… Continue reading →

Why Journalists Aren’t Responding To Your Pitch

September 16, 2022 | Amanda Green
Written by: Aaron Sanders, Publicist 455,000 emails. That’s conservatively about 250 emails a day, 5 days a week, that I received during the 7 years I spent running a TV news assignment desk in my pre-publicist life. That’s a lot of “great opportunities” and “timely story ideas” to sift through.  I get bleary-eyed just thinking… Continue reading →

Fall into the season with these transitional weather favorites

September 13, 2022 | Amanda Green
September is one of those weird transitional months. Kids are back in school. Everyone is home from their summer vacations. But it is still fiendishly hot outside. I was in the Dunkin’ Donuts drive-thru line the other day. The temperature gauge on my car said 102°F, but I decided to order a Pumpkin Spice Latte… Continue reading →

“As Seen On” – Top Press Coverage from August 2022

September 9, 2022 | Amanda Green
From foodie favorites to lifestyle listicles and raving reviews, Orca Communications clients were all over the media in August. Our biggest highlights include Good Housekeeping awards, fun videos on IG reels, a standalone TV segment on the biggest news market in the country, and some big announcements from our clients! Check out our Top Press… Continue reading →

Why do I need affiliate marketing for PR?

September 6, 2022 | Amanda Green
This is a question prospective clients ask me on a regular basis. Historically, PR has always been purely editorial in nature. But times are changing. The inclusion of affiliate links in earned-media press placements has become commonplace over the past couple of years. I wouldn’t say you 100% definitely need it for a successful PR… Continue reading →

Here’s What Meta Says Is In Your Newsfeed

September 2, 2022 | Amanda Green
Meta has a website labeled as its “Transparency Center.” It’s a place where the social media/tech conglomerate issues report to tell its users what the company is up to in terms of privacy, data, etc.  Here’s a descriptor for it on the site:  “Meta regularly publishes reports to give our community visibility into community standards… Continue reading →

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