Archive

Why Strategic Reviews Are Critical

And How to Pitch Them to Your Clients Orca Communications invited award-winning tech journalist Scott Tharler to write a guest post that discusses the PR process from a journalist’s prospective. He introduces our readers to strategic reviews and the role they play in brand building. By Scott TharlerMost PR pros (even the well-seasoned types) tend… Continue reading →

Publicists: The Chameleons of Communication

By Tammy Marino, PublicistOftentimes, when a company is seriously considering adding public relations outreach to its marketing toolkit, decision-makers will begin their search adamantly to find publicists who have niche experience in a specific industry. Widget Maker will want a publicist who already has all of the widget industry media contacts in place, while Doohickeys… Continue reading →

Orca Communications Client Spotlight: Grand Fusion Housewares

Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  In honor of National Inventors Month, we spoke to Brendan Bauer, Co-Founder of Grand Fusion Housewares, Inc. Brendan is part of… Continue reading →

How latest Instagram changes impact influencer marketing

Instagram’s Original Content Algorithm Ranking Affects Influencer Marketing By: Lora Reuther In the ever-evolving world of social media, change is the only true constant. On April 20, Instagram chief Adam Mosseri announced that the app’s algorithm will favor original content going forward, ranking fresh reels and feed posts higher than reposted content. The Instagram changes… Continue reading →

May is Asian Pacific American Heritage Month

In 1992, Congress designated the month of May as Asian Pacific American Heritage Month. Since May was the month that the first Japanese immigrant came to the United States,  and was also the month that the transcontinental railroad was completed through the hard work  of mainly Chinese immigrants, Congress decided that May was the ideal… Continue reading →

“As Seen On” – Top press coverage from April 2022

Each month our publicists secure dozens of earned-media placements and press coverage for our public relations clients. April was no exception with results in top-tier publications like the Wall Street Journal, Martha Stewart, Sports Illustrated, Self, and PopSugar to name a few. Below are some of our favorite placements from April 2022.  Twinkly in the… Continue reading →

How To Tell It’s Time For A Brand Refresh

By Daniel Crask, Brand Shepherd Orca Communications invited Brand Shepherd, one of our strategic partners in branding & marketing, to write a guest blog post sharing its expertise with our clients and followers on the topic of product branding. Companies questioning or struggling with brand identity will want to read this! In 2014, I purchased… Continue reading →

Orca Clients get publicity for appearing on Shark Tank

 By Debbie Koke, Publicist Shark Tank, the ABC-TV primetime show, is the ultimate platform for burgeoning entrepreneurs looking to make their dreams a reality and their product a household name. For the lucky ones who do make the cut and face the sharks (you probably know them by name!), they just may score a deal… Continue reading →