Archive

2023 PR Trends – Orca Communications Pod Predictions

We don’t exactly have a crystal ball to look into the future of PR, but we can make educated guesses based on our experiences and analysis. Here is our 2023 PR trends forecast:  Affiliate Marketing The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for… Continue reading →

Digital Advertising and Public Relations – Which Do I Need? 

Consider the 4 Cs Written by Cynthia Guiang, Orca Communications CMO The easy answer…both. If budgets and time were not an issue, there would be no debate. You should choose both digital advertising and public relations. But since that is never the case, and even those with healthy budgets need to determine allocation, let’s take… Continue reading →

Last-Minute Holiday Gift Ideas

The last-minute holiday shopping rush is on! Holiday procrastinators don’t need to fret! Below is a curated list of gifts for everyone on your list that you can still order (as of today, 12/16) and have under your tree Before Christmas! For Kids or Kids at Heart Playfinity’s Backyard League Gaming Baseball turns a game… Continue reading →

Orca Communications Client Spotlight – eat2explore

Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  eat2explore is an award-winning educational food & culture “explorer box” that inspires families to cook, taste and discover the world’s different… Continue reading →

What to Put in Your Virtual Press Kit

A virtual press kit helps journalists better understand your brand and showcases your company in a positive light What is a Virtual Press Kit?  A press kit is an essential resource for members of the media who may want to cover your company or product. It is a collection of documents and images that tell… Continue reading →

Stand Out from the Crowd: 4 Creative Influencer Approaches

You can’t turn around without running into a paid influencer post on social media these days, but what is unique is finding that you’ve watched two minutes of an influencer collaboration without realizing it. Many brands want to find the right influencers, whether that means a high follower number or engagement rate, but many forget… Continue reading →

“As Seen On” – Top Media Placements from November 2022

Our clients were featured in so many gift guides in November that it would take me forever to break them all down for you. Instead, I’m including links below and a few screenshots. Highlights include Oprah, Buzzfeed, CBSNews, RollingStone, Forbes, CNET, among other top-tier outlets! These are our top media placements from November 2022. Holiday Gift… Continue reading →