Stand Out from the Crowd: 4 Creative Influencer Approaches
You can’t turn around without running into a paid influencer post on social media these days, but what is unique is finding that you’ve watched two minutes of an influencer collaboration without realizing it. Many brands want to find the right influencers, whether that means a high follower number or engagement rate, but many forget to consider if the content will be fun and interesting to the audience. Finding that unique creative angle will help you avoid being just another ad. Before giving the influencer the go-ahead, brainstorm with them to find new and interesting ways to present the content. Request a creative concept from the influencer to hash out the details before they start working. Need fresh creative content ideas? Check out these 4 different approaches to influencer campaigns.
Influencer’s Artistic Vison
There are plenty of posts unboxing a product, demonstrating how to use it or implementing it into one’s life, but can you take the content further? Influencers with special skills and talent can take your product’s story and create something new. If you have a food item, then ask the influencer to create a special recipe. If your product is musical in nature find influencers who can use it to create a song or dance. Invite influencers to design their own version of your products or customizations. Get creative and find new angles for your product that you never would have imagined before. Encourage the influencers to get creative. It’s the odd interpretations of every day that becomes big trends on social media. Just make sure it’s safe and follows the social media platforms rules.
Influencers Working Together
Invite influencers to collaborate on a campaign to bring a unique twist to the paid partnership. This could include a giveaway or just a collaborative post where they create something together but target different audiences. This is an opportunity to bring together different communities or interests or test an audience that you might not have considered before. Find influencers with different skills that can come together to create something new using your product. Another interesting angle would be to create a contest inviting influencers and featuring them on your social media to have your followers and their followers’ vote for their favorite. Or keep it simple and invite influencers to create a video together reviewing and demonstrating your product while offering their unique feedback on the experience.
Social Media Takeover
An underused influencer campaign tactic is the social media takeover. It’s not often that you see an influencer being invited to post on a company’s social media. Provide an influencer the credentials to take control of your social media accounts for a set amount of time to share posts, run giveaways and engage with your community. This is a unique way to stand out from the crowd and it also helps drive the influencer followers to your page to catch special content and promotions that they would not find on the influencer’s profile. It’s also a great way to share original content, images or videos on your page. Instagram’s recent algorithm change favors original content making it even more necessary to avoid resharing influencer content.
Topical Twist
Jump on a current trend bandwagon or conversation to increase the reach of your campaign and encourage participation. Many brands have jumped on trending hashtags and popular shows or songs by creating content that celebrates it or responds in a fun way. If you sell unique lamps, for example, and a movie like the new Christmas Story is trending you could give lamps to influencers, encouraging them to reimagine the famous leg lamp scene using your lamp instead. Offer your unique take on a cultural trend by reimagining your product’s value, creating something new, coming up with a dance or a song or inviting others to participate in your take on today’s trending news.