Archive

How to prepare your brand ambassador program for BFCM

BLACK FRIDAY IS ALMOST HERE. ORCA COMMUNICATIONS INVITED AFFILIATE MARKETING EXPERT & FOUNDER OF JUMP.SHOP, LUIGGI PERA, TO WRITE A GUEST POST TO HELP BUSINESSES PREPARE THEIR AFFILIATE MARKETING PROGRAMS FOR THE SHOPPING HOLIDAY SEASON. September 29,2023 | Luiggi Pera Black Friday/Cyber Monday (BFCM) is right around the corner and your brand is likely scurrying around… Continue reading →

How media and public relations work together 

For people who don’t have a PR background, it can be difficult to understand how the two sides actually work together. The relationship is really quite simple. Continue reading →

Orca Communications Client Spotlight: Designer Dram

WELCOME TO THE ORCA COMMUNICATIONS PR CLIENT SPOTLIGHT. EACH MONTH OUR CLIENTS TELL YOU IN THEIR OWN WORDS WHY THEY DO WHAT THEY DO AND PROVIDE TIPS FOR OTHER GROWING SMALL BRANDS AND BUSINESSES.  Designer Dram is the world’s first online luxury distillery. It enables you to curate a personalized blend of whiskey from barrel… Continue reading →

Best Trade Shows for Press Attendance

Trade shows are so much more than networking events. Brands use them to showcase their products in front of industry insiders, retail buyers, investors, and the media. They’re perfect for brand launches, competitive analysis, market research, and building brand awareness. Trade shows can also be huge press events. The biggest expos have hundreds, if not… Continue reading →

Spooky Season Fall Finds for 2023

It’s barely September and Home Depot has already sold out of its 12’ skeleton! That’s because we’ve become a Halloween-obsessed nation. Americans spent more than $10-Billion dollars on Halloween last year. We’ve turned what used to be one night of ghost stories and trick-or-treating into a two-month-long celebration of what’s now known as Spooky Season… Continue reading →

Orca’s Guide to Creating Short-Form Videos for Social Media

It’s widely known that video remains the dominant medium on most social media platforms. With the majority of our online scrolling revolving around Instagram reels and TikTok videos, brands are eager to create and share their own video content. Videos have proven to achieve greater reach and engagement compared to photos or other posts. If… Continue reading →

“As Seen On” – Top Orca Communications PR Placements from August 2023

We help our clients secure big coverage monthly here at Orca Communications. Our absolute favorite thing to see is one of our small, growing consumer product clients sitting in an article next to huge brands or highlighted in a media outlet that has millions of readers or viewers. We achieved that goal several times in… Continue reading →