Archive

Guest Post: What Goes into Launching a New Product in Retail

ORCA COMMUNICATIONS INVITED RETAILBOUND, ​ONE OF OUR​ STRATEGIC PARTNERS​ IN THE RETAIL SPACE, TO WRITE A GUEST BLOG POST​ SHARING ITS EXPERTISE WITH OUR CLIENTS AND FOLLOWERS ON THE TOPIC OF RETAIL MARKETING. THIS BLOG WAS ORIGINALLY PUBLISHED ON THE RETAILBOUND WEBSITE.  Your new product is finally ready for launch. All of your hard work… Continue reading →

5 Foodie Influencer Partnerships to Get You Inspired This Summer

As the summer weather warms up, many will start planning for outdoor entertainment, barbecues, and garden parties. Don’t miss the opportunity to work with social media influencers on a unique summer campaign. This is a great time of year to grab your margarita and get your creative juices flowing. If you need inspiration check out… Continue reading →

How Much Does a PR Firm Cost?

We answer this question several times daily. Our response is always the same. “Well, that depends…” There really is no one-size-fits-all in PR. Costs can vary widely. So, in order to determine a PR firm cost for your company, you must first understand what you hope to accomplish through PR. That’ll help determine the necessary… Continue reading →

Orca Communications Client Spotlight: Waxelene

WELCOME TO THE ORCA COMMUNICATIONS PR CLIENT SPOTLIGHT. EACH MONTH OUR CLIENTS TELL YOU IN THEIR OWN WORDS WHY THEY DO WHAT THEY DO AND PROVIDE TIPS FOR OTHER GROWING SMALL BRANDS AND BUSINESSES.  Waxelene is the world’s premiere all-natural alternative to petroleum jellies like Vaseline and Aquaphor.  Waxelene’s Multi-Purpose Ointment’s silky smooth natural rub… Continue reading →

The State of Journalism and how it relates to PR

Journalism was never an easy career, but today’s journalists are on a real struggle bus. They’re pinched between tight deadlines while covering multiple beats, a serious lack of job security, and growing distrust from a public that no longer respects the profession. We live in a content era where people confuse opinions and misinformation with… Continue reading →

3 Questions to Ask When Hiring a PR Firm

Perhaps someone advised you to hire a PR firm, maybe you have a major company announcement that you think you need PR for, or maybe you’ve worked with PR agencies in the past and you know the value PR can bring to a business. In any case, you’ve been tasked with hiring a PR firm… Continue reading →

“As Seen On” – Top Orca PR Media Placements from March 2023

Our clients saw wonderful coverage in March. The Wall Street Journal sat down once again with Velong Enterprises, daytime TV’s “Drew Barrymore Show” featured two of our clients, and Forbes named FTDNA one of the best DNA testing kits in the industry. We love showcasing the work of our talented publicists each month by sharing… Continue reading →