Orca Communications Client Spotlight: Waxelene

April 14, 2023 | Amanda Green



Waxelene is the world’s premiere all-natural alternative to petroleum jellies like Vaseline and Aquaphor.  Waxelene’s Multi-Purpose Ointment’s silky smooth natural rub keeps skin moisturized and is specially formulated to provide a breathable waterproof barrier. Its unique patented aeration process is the true hero of the product. By infusing air particles in the ointment, pores are not clogged and the skin is able to absorb air (which the skin needs to heal) and release toxins. The result? Dry skin or Eczema/ psoriasis-prone skin is able to heal and stay hydrated for long periods – by applying just a small dab of Waxelene’s popular balm. We sat down with Waxelene’s Director of Marketing, Hannah Turner, to better understand what makes this brand tick!

The questions were answered by Waxelene’s Director of Marketing, Hannah Turner. 

Waxelene’s flagship product, the multi-purpose ointment, is used as an alternative to traditional petroleum jelly. Why is this product so important? 

Our flagship product, the multi-purpose ointment, is a natural and eco-friendly alternative to traditional petroleum jelly. The importance of our multi-purpose ointment lies in its versatility and effectiveness. It can be used for a variety of skin issues, including dry skin, chapped lips, minor burns, and diaper rash. Our ointment is made with high-quality organic ingredients like beeswax, organic rosemary oil, and organic vitamin E oil. We use a patented aeration process to create a breathable barrier on the skin, without clogging pores like petroleum jelly products, this is very important for those with sensitive skin. 

Protecting the environment is a clear mission for your brand. Was there a specific moment or event in your life that made you stop and realize, “Hey! I could do something to fix this!?”

Todd, our founder, has always been an environmentally conscious individual with a passion for sustainability. He also struggled with sensitive skin and found it challenging to find products that worked for him and were environmentally sustainable. One day, he accidentally created our flagship product, the Multi-Purpose Ointment, and was amazed at its effectiveness in providing relief to his skin. Todd realized that Waxelene had the potential to make a significant impact not only on people’s skin but also on the environment. As Waxelene grew, he made it a priority to remain true to his values and ensure that the brand’s products and practices were always eco-friendly.

What are some of the challenges you’ve faced with sourcing eco-friendly ingredients and packaging? And how did you overcome those challenges?

One of the biggest challenges we’ve faced is finding high-quality, eco-friendly ingredients that are also affordable and readily available. We’ve had to work closely with our suppliers to ensure that the ingredients we use to meet our strict sustainability standards while also meeting our budgetary requirements. We’ve also had to get creative with our packaging, exploring new materials and designs that are both eco-friendly and visually appealing.

What would be your biggest piece of advice for a new entrepreneur looking to launch a natural product wellness product? 

Our biggest piece of advice would be to stay true to your values and mission. Consumers are becoming increasingly savvy and are looking for products that align with their values. Don’t compromise on the quality or integrity of your products, and always be transparent about your ingredients and sourcing.

Back to the products — people can use Waxelene for all kinds of rashes and skin irritations. Has a customer ever surprised you with their feedback of the product? Or maybe in the way they used your product? 

Yes, we’ve had many customers share with us their unique uses for Waxelene! One customer even told us they used it as a paw lotion for their pet to soothe and protect their irritated paws. Another customer used it as a furniture polish to give their wood furniture a beautiful shine. We love hearing about the creative ways our customers use Waxelene beyond its intended use. It just goes to show how versatile and effective our product is for all kinds of skin irritations and beyond.

Now for a question that I ask all of our clients: Name one thing you like about working with Orca Communications. 

We love working with the amazing team at Orca Communications and appreciate their high standards and dedication to helping brands like ours share our story with a wider audience. We also appreciate their responsiveness and willingness to go the extra mile to ensure that our needs are met. We have seen fantastic results since working together!

Are there any specific projects or products you’re working on right now that you’d like to share? 

Yes, we’re actually working on an exciting new project with Skin Safe! We’re developing a new range of sensitive skin-inclusive products that will be safe and effective for those with even the most delicate skin types. Skin Safe is a fantastic business that helps guide you through skincare product ingredients and helps you find the right products for your sensitive skin by decoding tricky ingredients and using an easy-to-understand rating system. We know how difficult it can be to find the right skincare products when you have sensitive skin, and we want to make sure that everyone has access to products that work for them. We’re thrilled to be working with Skin Safe to bring this new range to our customers. Keep an eye out for updates on this exciting project, as we can’t wait to share it with you!