Archive

How to get on the TV news

Written by Rita Tennyson, Senior Publicist, Orca Communications As with all media, you have to approach your story from the media member’s point of view–and true for all media is the question, “Will this news bring value to my viewers?” Getting on TV is no different–you have to have a story of value their viewers… Continue reading →

Orca’s 2024 Fancy Foods Public Relations Highlights

Step into the world of culinary excellence with our exclusive reveal of the top 2024 Fancy Foods Public Relations Highlights. Explore the press features and client showcases that define gourmet trends and innovations. The votes have been counted and… Johnson’s Popcorn is ranked #1 as the Best Gift for Foodies, according to USA Today 10Best…. Continue reading →

4 E-commerce trends to watch in 2024

Public relations work is very e-commerce adjacent, so we stay up to speed on the latest marketing methods and have identified four e-commerce trends to watch in 2024.: Hyper-personalization, social commerce, sustainable shopping, digital PR Continue reading →

STANDOUTS FROM THE WINTER FANCY FOODS SHOW IN LAS VEGAS, JANUARY 2024

From new twists on old favorites to new global sensations, Fancy Foods did not disappoint! Twice a year the latest and greatest in the food industry descend in one place to attract buyers, distributors, manufacturers, and business insiders to nab their desired share of the market. This year’s Winter Fancy Foods Show put on by… Continue reading →

Timing the Market

You may have heard the term “Timing the Market” as it relates to financial markets. What you may not realize is that PR outreach and financial markets hold intriguing parallels. Continue reading →

CES 2024 – Top Trends & Standout Startups

Flying cars, web3 universes, transparent TVs, solar-powered vehicles designed to roam on Mars, AI-powered assistants for just about every aspect of life – the creative tech on display at CES 2024 shows us that we aren’t just dabbling in new technologies anymore. The transformation is here. This year’s standouts at CES didn’t just show us… Continue reading →

Orca Communications 2023 Greatest Hits

What a Wonderful 2023 For Orca Clients! The Tsuri Company was included in Oprah Daily in “30 Black-Owned Skincare Brands to Elevate Your Beauty Routine.” We also secured Fly With Wine in Oprah Daily! And that’s not all – dreams do come true for Kloveo, also landing in Oprah Daily.  RollingStone.com included the yeedi vac station in “Great robot vacuums you… Continue reading →

“As Seen On” – Top Orca Communications PR placements for December 2023

We ended the year on a high note with placements for our clients in dozens of coveted holiday gift guides. Our publicists work hard year-round to make sure editors and writers know about the fabulous products and brands that we represent! In fact, the 2024 holiday press season starts now! Editors at some publications are… Continue reading →

2024 Social Media New Year’s Resolutions

What are you doing differently on social media in the new year? Kickstart 2024 with more than just a resolution; lay down clear steps to elevate your social media game. In the realm of social media management, regular strategy check-ins are crucial. Make it a habit to revisit and revamp your goals and social media… Continue reading →