2024 Social Media New Year’s Resolutions
What are you doing differently on social media in the new year? Kickstart 2024 with more than just a resolution; lay down clear steps to elevate your social media game. In the realm of social media management, regular strategy check-ins are crucial. Make it a habit to revisit and revamp your goals and social media plan. January marks the perfect moment to reflect on the past year, assess what worked, and craft a solid plan to enhance your social media presence. While the options are vast, we are sharing our top 5 resolutions for navigating the social media landscape in 2024.
Resolution #1 – Elevate Your Online Presence with a Strategic Engagement Plan
Boost your engagement in 2024. It’s definitely achievable if you invest time each day in connecting on your social media accounts. Develop a strategy that defines who, what, and when to engage. Explore communities within your social media accounts, seeking the right niches for organic connections. Review your brand voice and messaging to ensure alignment with your persona and 2024 goals. Establish a daily engagement schedule and make a consistent effort to stick to it. This will organically grow your follower list and foster genuine connections online. Avoid pushing your sales pitch too hard and instead focus on engaging in real conversations that contribute to building your online community.
Resolution #2 – Embracing and Tracking the Changes in Video Content
It can be challenging to consistently share video content on your social media platforms, but it’s crucial for organic follower growth. Our suggestion is not only to commit to sharing more videos but also to research and monitor the evolving social media landscape. For instance, in 2024, TikTok is introducing longer-form videos, similar to YouTube. These 30-minute videos are expected to include ads embedded in the middle of the video changing the user’s relationship with the content. Keep a close watch on how users respond to this change and adjust your video content strategy accordingly. As other social media platforms follow suit, make it a resolution to stay updated on the evolving video trends throughout the year.
Resolution #3 – Quality Over Quantity
Going into 2024, focus on planning and creating content rich in storytelling. Posting consistently is still important, but investing more time in developing content that resonates with your audience is crucial, rather than creating throwaway posts solely for advertising your business. People often swipe past content marked with obvious #ad and #sponsored, so it’s essential to get creative in how you collaborate with influencers. Brainstorm unique content with them that adds value to their audience and stands out. Stay ahead of your content calendar by planning posts months in advance. Keep a vigilant eye on trends, tracking them monthly to incorporate them into your content before they become outdated.
Resolution #4 – Enhance Your Social Media Skills
Take a step back from your social media accounts and resist the urge to spend all your working hours scrolling. Invest time in 2024 to enhance your social media and marketing skills. Learn video editing, train with the latest AI programs, or refine your video lighting techniques. The skills acquired outside social media apps will prove invaluable when creating content to share on your accounts. Additionally, reading more books in 2024 will help improve your writing skills—a valuable asset as others increasingly rely on AI for content creation. Make offline connections by meeting others creatively, and honing your skills at events like Creative Mornings held locally across the world.
Resolution #5 –Strong Social Media SEO Strategy
Your social media resolutions aren’t complete without a touch of SEO. Honestly, is your SEO campaign up to par? Here are a few tips to make your SEO resolution stick in 2024. Optimize your social media content with strategic keywords added to your social media captions. Keep your eye on trending keywords in your industry, and regularly update your strategy to align with current search patterns. You can elevate engagement further by incorporating 1-3 relevant hashtags in your captions to boost visibility and reach. It’s not new advice but double-check that your bio includes your website link and relevant keywords. Use link building to increase your visibility by sharing links to your website and blog in your social media posts while being mindful that there are limitations on some social accounts like Instagram that don’t have clickable links on feed posts. Share the links in your Instagram profile bio or on your stories instead of adding links directly to your posts. Encourage the sharing of your content to build backlinks.