Archive

The Showdown: PR vs. Paid Advertising

Study after study has shown that PR is much more cost-effective than advertising. Coverage in one segment on a major network show or in a top-tier publication is equivalent in value to more than a year of a typical PR retainer and out of reach for most businesses. Just ask to see a rate card!… Continue reading →

Family and Friends First – Where Does That Leave Your Business?

By Natalie Hays As you have probably heard, Facebook announced that they are changing the algorithm to show users more of their friends and family instead of new sources or businesses. If that is the case, what does that mean for your business? Understanding Facebook’s algorithm is key to understanding what this change means for… Continue reading →