Archive

The Pitfalls of Pay to Play: Orca’s Perspective

Written by Lisa Leigh Kelly, Orca Communications Account Executive In the world of public relations, the concept of Pay to Play may seem appealing at first glance. The idea of paying a PR firm only if they secure a feature for your brand or product can be tempting. However, this approach has significant drawbacks that… Continue reading →

What is a commerce editor?

Faced with all kinds of challenges, the media industry is quickly evolving. The changes have led to the elimination of some jobs and the creation of new ones. One of those new roles is that of the commerce editor. These editors work alongside a publication’s editorial, sales, and advertising teams. Their role is to generate… Continue reading →

Orca Communications Client Spotlight: Carry It Well

WELCOME TO THE ORCA COMMUNICATIONS PR CLIENT SPOTLIGHT. EACH MONTH OUR CLIENTS TELL YOU IN THEIR OWN WORDS WHY THEY DO WHAT THEY DO AND PROVIDE TIPS FOR OTHER GROWING SMALL BRANDS AND BUSINESSES.   Carry It Well and protect your most-loved coats, dresses, suits, and more with these adorable garment bags. The bags are great… Continue reading →

A lesson in PR – How to find the hook

When I worked as a TV producer, I had an anchor who responded to every story pitch in every editorial meeting with a question: “what the hook gonna be?” He didn’t want to go on TV to report on a nonsense story. As a writer, I knew there had to be a purpose behind every… Continue reading →

Maximizing Your PR Investment – Three Common Mistakes to Avoid

Written by Cynthia Guiang, CMO Over the years I have watched companies who have recognized the value of PR, invested in it, and thenput so many constraints on their campaigns that they did not get nearly the value they could have. It hasleft me scratching my head at times. The difficult part of PR is… Continue reading →

Men’s Health Month – Top Products

June is Men’s Health Month. According to the CDC, in 2021 more than 13% of men aged 18 and over in the U.S. said they were in fair or poor health. That’s a reminder for us all to prioritize our well-being and take action to stay healthy. Now, let’s talk about a few areas where… Continue reading →

“As Seen On” – Orca PR’s Top Press Coverage from May 2023

Summer has arrived, which means we are turning our attention to holiday season gift guides. That’s in addition to all of the short-lead press pitches we’re sending out every day generate lots of buzz for our clients. Our clients saw terrific coverage in May. Some of these placements were long leads – the result of… Continue reading →