Archive

Spring PR Pitches: Media Pitch Angles We’re Working On Right Now for Spring 2022

It’s a busy time of year for our clients and their publicists as we enter one of the biggest gift guide seasons (aside from the holiday gift guide season of course). We’re receiving emails from editors and bloggers almost daily looking for exciting new gifts to feature in their upcoming gift guides for Mother’s Day,… Continue reading →

What Your Spring Garden Can Teach You About Public Relations

Spring is my favorite time of year. The sun is shining, the air is warm, the flowers are blooming, and the vegetables are growing. If you’re like me and you enjoy gardening, then you’ll appreciate the public relations process. You till the garden, sow the seeds, water it regularly, watch it grow, and prepare for… Continue reading →

What Your Spring Garden Can Teach You About Public Relations

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Earth Day 2022: Brands walking the walk, not just talking the talk when it comes to sustainability

Eco-friendly History & Demand Earth Day was first established in 1970, now engaging more than a billion people every year in an effort to unite with the end goal of preserving the environment. It aims to accomplish this through local, national, and global changes. This mentality has since influenced a number of changes, from government… Continue reading →

Why Periodic In-Store Audits Are Essential ​for Retail Success

By Yohan Jacob, Retailbound Orca invited Retailbound, ​one of our​ strategic partners​ in the retail space, to write a guest blog post​ sharing its expertise with our clients and followers on the topic of retail marketing. For any start-up or seasoned business owner with products on store shelves, you’ll want to read this!​​ Why Periodic… Continue reading →

Podcasts: What Opportunities Exist and What to Expect

By: Rita Tennyson Podcasts are a relatively new addition to the media world and they can be a great platform to get the word out about your company’s product or mission. There’s an abundance of opportunities – from smaller podcasts to a select audience that will raise awareness among like-minded people, to highly popular programs… Continue reading →