Guest Post: What Goes into Launching a New Product in Retail

April 25, 2023 | Amanda Green


Your new product is finally ready for launch. All of your hard work has paid off and you are about to see your product on store shelves. But wait, there’s one more important step before you can start selling – getting your new product into retail stores.

Getting a new product into retail can be a challenge, but with the right preparation and strategy, it can be done. In this blog post, we will explore what goes into launching a new product in retail, from creating a marketing buzz to finding the right retailers. By the end of this post, you will know everything you need to do to get your new product on store shelves.

Is your new product is ready for retail?

When you have a new product, it can be difficult to know when it’s really ready for retail shelves. You’ve likely done your market research and had some successful beta testing, but how can you be sure that it’s really ready for a wide release? Here are a few things to consider before you take the plunge.

First and foremost, you need to make sure that your new product is high quality and durable. No matter how innovative or exciting it is, it won’t do well if it breaks easily or falls apart after a few uses. You should also make sure that it is safe to use and that there are no potential health hazards associated with it.

It’s also important to consider the packaging. Your new product may be the best in the world, but if it comes in flimsy packaging that gets damaged easily, customers will be turned off. Make sure that your packaging is well-made and attractive, and that it will protect your new product from damage during shipping and handling.

Finally, you need to think about price. If your new product is too expensive, customers may not be willing to take a chance on it. On the other hand, if it’s too cheap, they may not think it’s worth their time. Find a balance that will allow you to make a profit while still appealing to customers.

Taking the time to consider these factors before releasing your new product will help ensure its success once it hits store shelves.

Create a marketing buzz around your new product

Marketing is key when it comes to new product success. You can have the best new product out there, but without a marketing strategy, it will languish on retail shelves. Here are a few tips for creating a marketing buzz around your new product:

Generate interest with social media: Use platforms like Twitter, Facebook, and Instagram to generate interest in your new product. Share photos, videos, and updates about the product, and be sure to use relevant hashtags.

Press releases: Send press releases about your new product to relevant media outlets. Be sure to include high-quality photos and videos that demonstrate what the product does.

Create an event: Host an event to launch your new product. Invite influencers, media representatives, and members of the general public to attend. This is a great opportunity to let people try out the product and get some press coverage.

Find the right retailers for your new product

If you’ve got a new product that you’re looking to get onto retail shelves, the first step is finding the right retailers for your product. There are a few different ways you can go about this. One is to attend tradeshows where retailers and buyers come to see new products. This can be a great way to make connections and get your product in front of key decision-makers. Another option is to work with sales agents who specialize in placing new products with retailers. They’ll have existing relationships with buyers and can help you get your foot in the door. Whichever approach you take, the goal is to get your new product in front of as many potential buyers as possible so that you can make the best possible impression and increase your chances of getting picked up by retail stores.


When you’re ready to release a new product, it’s important to take the time to consider all of the factors that will affect its success. From marketing to packaging to price, there are a lot of things to think about. But if you take the time to plan ahead, you’ll increase your chances of making your new product a success.

If you’re looking to launch a new product on retail shelves, Retailbound can help. We offer a variety of services to manufacturers, including trade show representation, sales agent placement, and retailer relations. We’ll work with you to create a customized plan that will increase your chances of success. Contact RETAILBOUND today to learn more.