10 Social Media Content Ideas for the Holiday Season
If you’ve perused the aisles of Target or Home Goods recently you probably won’t be surprised to hear that Christmas and holiday decorations are already taking over. Even TikTok is commenting on this, while also jumping on board to share Christmas and holiday content in early autumn. Like many of us, you might be thinking “but it’s only September,” but holiday cheer starts earlier and earlier every year on social media. It’s not a new fact, but after Thanksgiving holiday sales soar with shoppers looking to social media for gift ideas. According to research from McKinsey, 58% of shoppers are influenced by social media when holiday shopping. Get ahead of the bustle by planning your November and December social media calendars in advance. Need some new ideas to get started? Check out our top 10 favorite holiday creative content ideas below to get inspired.
- Special Days in November and December
There are so many fun and quirky days year-round that social media loves to chat about. November and December are no different, with days like National Roasting Day in November and Ugly Christmas Sweater Day in December. These days also come with trending hashtags that you can include in your posts to expand your reach further and join the conversation. You can find special days to add to your calendars here. - Festive Tips and DIYs
Holiday festivities include lot of baking, decorating, planning, crafting and more. This is your opportunity to offer content that brings value to your following and join in on the fun of doing it yourself. Share holiday tips, projects, and DIY’s that tie back to your product. Inspire your followers to get creative with helpful posts that make the holidays extra special. - Share Your Team’s Festive Moments
Are you having a holiday party at your company or participating in any festive events? Share these moments on social media. If your employees decorate the office, snap a pic, and post it. Take a poll in your office on what holiday movie is their favorite and turn your coworkers’ responses into Instagram stories. Go live on social during your holiday gift exchange. Getting personal and showing the people side of your company will make your followers feel extra cozy and a part of the community. - Make your Giveaway and Promotion Special
Stand out from all the other holiday promotions on social media by offering something different and making it fun. Need some ideas? Offer a range of discounts that you hide in social media posts or on the product pages on your website. Invite your followers to find these discount codes but set limits to make the search urgent and fun. For 1 day only let followers know that you will tuck a gift card into 10 lucky orders. Choose 1 day only to offer a free accessory with their purchase. Hold a giveaway asking them to share a photo of them shopping local at your store on Small Business Saturday for a chance to win. Keep the fun going with new giveaways and surprises throughout the season and keep them on their toes by telling them to check back every day. - Holiday Playlists
Get your coworkers together to create a special holiday playlist that has a theme or story behind it. Share it with your followers, asking them to share their favorite songs and add them to the playlist to include them in the fun. Or hold a poll asking them what their favorite songs are and then create the playlist and share it for everyone to enjoy. - 12 Days of ______
You can share posts for the 12 Days of Christmas or get creative and tie it back into your product by focusing on something specific like the 12 Days of Cookies or the 12 Days of Sweaters. Whatever works with your product and niche and brings fun and value to your following. - Jolly Debates
Get your followers commenting by sharing a jolly debate as a post or a poll in your Instagram stories. You can ask them what kids should be told about Santa Clause, if regifting is ok, or if they like real or fake trees. Share with relevant hashtags and include your employees’ thoughts to get the conversation started. - Update Your Social Media Appearance
It’s not just posts that will get the festive treatment. Update your social media profile images, banners, bios, and any ads that you are running. Just be sure to change it back when the holiday ends. - PR Media Coverage
If you are featured in a holiday gift guide, festive article or review be sure to share those media features on social media. If a consumer is considering purchasing your product these posts can bring confidence to their purchases. Timely customer feedback is also great to share. If you need help with securing media coverage schedule a free consultation with our PR team. - Influencers Can Help
If you have great ideas for social media content, but the time or budget just isn’t there to make those images or videos happen you can work with social media influencers. They offer packages that include usage of images and video on your feed or advertising. You can also collaborate on paid posts and giveaways. If you need help finding and securing influencer partnerships Orca can help.