“As Seen On” – Top Press Coverage from February 2023
From football to Valentine’s Day, February brought plenty of excitement for Orca Communications clients. We saw press placements in top-tier outlets like Oprah Daily, Elle, and SELF. Our clients who saw top tier coverage all have similar qualities – they are products that drive trends, save money, or solve a problem. They have strong brand identities and are visually appealing. These are features that editors and writers want to see in the products they tell their audiences about. You’ll want to identify these qualities in your own brand before committing to a PR campaign. Check out how it led to these clients being included in our Top Press Coverage from February 2023.
Freshé Meals Wins SELF Pantry Award
Freshé Meals received the award for “The Best Meal Prep Protein” in SELF’s 2023 Pantry Awards in The Best Tinned, Canned, and Boxed Goods category! The editors take their selection process seriously. Judges tested dozens of products in each category and ultimately decided Freshé was deserving of the win.
Freshé in The Daily Beast
SELF wasn’t the only publication to recognize Freshé’s trendsetting greatness. The Daily Beast included the seafood snack in an article called “Is Tinned Fish the New Caviar? TikTok Seems to Think So.” The Daily Beast is a top trending website with more than 34-million unique views each month.
Yeedi in RollingStone.com
Orca is pleased to see former clients still getting love in the media, as a result of our outreach! RollingStone.com gets nearly 21 million unique views each month. So we are excited to see them include yeedi in this article about “Great robot vacuums you should consider before getting a Roomba.” The writer listed the yeedi vac station as the “best all-in-one option.”
Kloveo in Food & Wine
Product round-up editors love to feature clients that sell well on Amazon. The Amazon presence has really paid off for Kloveo in the press. This month, they were featured in an Amazon-centric list of best kitchen tools on the prestigious Food & Wine Magazine’s website. The feature was syndicated to several other outlets, including Yahoo news!
The Spunky Stork in Verywell Family
When it comes to baby clothes, cuteness is a true commodity! The editors at Verywell Family loved the fun and clever designs of The Spunky Stork in this article of the best Baby Onesies of 2023. Editors named it “best for baby announcements!”
Project Genius on Mom.com
Speaking of top parenting outlets, Mom.com is a modern digital publication that parents turn to for recommendations and advice. That’s why we loved seeing them recommend Head Spin from Project Genius as a boredom buster.
The Tsuri Company on Elle & Oprah Daily
The Tsuri Company had a big month. Top-tier beauty publication, Elle, named them one of the “30 Black-Owned Skincare Brands to Support Now and Forever.” Oprah Daily also covered them in an article called “30 Black-Owned Skincare Brands to Elevate Your Beauty Routine.”
These are a few examples of the top press coverage our publicists secured for our clients in February 2023. We can’t wait to show you more next month! In the meantime, if you’re interested in working with us on earned-media placements, have a chat with our team about finding the best affordable PR plan for you.