Categories for Blog

ORCA COMMUNICATIONS’ BEST OF 2021 HITS

Orca Communications publicists placed our clients in almost every top-tier press outlet you know in 2021! Oprah’s Favorite Things included Orca Communications client Wonderffle, a stuffed waffle maker. Then, Food & Wine Magazine chose to highlight Oprah’s best kitchen and food picks by including the Wonderffle. The New York Times featured Butter Hub online and… Continue reading →

ORCA’S BEST OF 2020 HITS

2020 May Have Been a Cold Reality but it was Red Hot for Orca Clients! On The Ellen Degeneres Show, “resident expert crazy person” Kym Douglas showcased the amazing Orca client Mock ONE hammock that transforms your family room into a tropical vacation! Good Morning America’s Tory Johnson knows a great solution and a sweet… Continue reading →

The Trade-Offs for No Trade Shows

By: Cynthia Guiang How many more trade shows will be cancelled? What will companies do now that these key marketing events are suddenly being taken out of their mix … and what, if anything, might be the silver lining? One of the most evident victims of the pandemic are trade shows. Over 60 percent of… Continue reading →

Spring Cleaning Checklist – Did You Remember Your Social Media Platforms?

By: Lora Reuther Like forgotten dust in your bedroom corner, all of our social media platforms have some nooks and crannies that could use a good spring cleaning…you’ve got a few days left to squeeze it in! The first thing you do when joining a social media platform is add your business’s bio and upload… Continue reading →

Tales from the PR Frontlines during COVID- 19 – What We’ve Seen Pitching the Press During Lockdown

By: Julie Simon Pitching the press during COVID-19 gave whole new meaning to the phrase “crisis communications.” It hit like a tidal wave, seemingly out the blue and all of a sudden every brand was officially launched into a crisis mode usually reserved for a one-off incident that affects client perception, company reputation, and the… Continue reading →

Communicating in a Crisis

This article was published by Renaissance Executive Forums By: Cynthia Guiang, CMO, Orca Communications There are companies that have a team standing ready to communicate in a crisis – the nature or the size or both of their business dictates that they be prepared. But many are finding themselves in uncharted territory, because in our… Continue reading →

5 Tips for Creating an Authentic Influencer Marketing Campaign

By: Lora Reuther Instagram is full of #sponsored posts these days. You see yet another and wonder if the snapshot of your energy-boosting vitamin supplement will really net you a matching boost in follower engagement. Influencer marketing is still a highly-sought-after commodity, with the market value in 2017 estimated to be 1.07 billion and expected… Continue reading →

You’re in the Press – Now What?

By Natalie Hays Few things are more exciting than seeing your brand online, in print, or even better on TV! All of the work and samples have paid off in an ideal feature, but what exactly do you do from there? You aren’t the first business owner to wonder this, but you also shouldn’t sit… Continue reading →

The Showdown: PR vs. Paid Advertising

Study after study has shown that PR is much more cost-effective than advertising. Coverage in one segment on a major network show or in a top-tier publication is equivalent in value to more than a year of a typical PR retainer and out of reach for most businesses. Just ask to see a rate card!… Continue reading →

Family and Friends First – Where Does That Leave Your Business?

By Natalie Hays As you have probably heard, Facebook announced that they are changing the algorithm to show users more of their friends and family instead of new sources or businesses. If that is the case, what does that mean for your business? Understanding Facebook’s algorithm is key to understanding what this change means for… Continue reading →