Categories for Blog

May is Asian Pacific American Heritage Month

In 1992, Congress designated the month of May as Asian Pacific American Heritage Month. Since May was the month that the first Japanese immigrant came to the United States,  and was also the month that the transcontinental railroad was completed through the hard work  of mainly Chinese immigrants, Congress decided that May was the ideal… Continue reading →

“As Seen On” – Top press coverage from April 2022

Each month our publicists secure dozens of earned-media placements and press coverage for our public relations clients. April was no exception with results in top-tier publications like the Wall Street Journal, Martha Stewart, Sports Illustrated, Self, and PopSugar to name a few. Below are some of our favorite placements from April 2022.  Twinkly in the… Continue reading →

How To Tell It’s Time For A Brand Refresh

By Daniel Crask, Brand Shepherd Orca Communications invited Brand Shepherd, one of our strategic partners in branding & marketing, to write a guest blog post sharing its expertise with our clients and followers on the topic of product branding. Companies questioning or struggling with brand identity will want to read this! In 2014, I purchased… Continue reading →

Orca Clients get publicity for appearing on Shark Tank

 By Debbie Koke, Publicist Shark Tank, the ABC-TV primetime show, is the ultimate platform for burgeoning entrepreneurs looking to make their dreams a reality and their product a household name. For the lucky ones who do make the cut and face the sharks (you probably know them by name!), they just may score a deal… Continue reading →

Spring PR Pitches: Media Pitch Angles We’re Working On Right Now for Spring 2022

It’s a busy time of year for our clients and their publicists as we enter one of the biggest gift guide seasons (aside from the holiday gift guide season of course). We’re receiving emails from editors and bloggers almost daily looking for exciting new gifts to feature in their upcoming gift guides for Mother’s Day,… Continue reading →

What Your Spring Garden Can Teach You About Public Relations

Spring is my favorite time of year. The sun is shining, the air is warm, the flowers are blooming, and the vegetables are growing. If you’re like me and you enjoy gardening, then you’ll appreciate the public relations process. You till the garden, sow the seeds, water it regularly, watch it grow, and prepare for… Continue reading →

Earth Day 2022: Brands walking the walk, not just talking the talk when it comes to sustainability

Eco-friendly History & Demand Earth Day was first established in 1970, now engaging more than a billion people every year in an effort to unite with the end goal of preserving the environment. It aims to accomplish this through local, national, and global changes. This mentality has since influenced a number of changes, from government… Continue reading →

Why Periodic In-Store Audits Are Essential ​for Retail Success

By Yohan Jacob, Retailbound Orca invited Retailbound, ​one of our​ strategic partners​ in the retail space, to write a guest blog post​ sharing its expertise with our clients and followers on the topic of retail marketing. For any start-up or seasoned business owner with products on store shelves, you’ll want to read this!​​ Why Periodic… Continue reading →

Podcasts: What Opportunities Exist and What to Expect

By: Rita Tennyson Podcasts are a relatively new addition to the media world and they can be a great platform to get the word out about your company’s product or mission. There’s an abundance of opportunities – from smaller podcasts to a select audience that will raise awareness among like-minded people, to highly popular programs… Continue reading →

Orca Communications is 20 Years Strong

By: Cynthia Guiang This year Orca is celebrating 20 years in business. From our foundation there are three things that have remained true to our core: 1) we are passionate about helping inventors and entrepreneurs spread the word about their innovative products and services; 2) we understand in order to serve this market we have… Continue reading →