What to Expect During Your Influencer Campaign
Written by Lora Reuther, Social Media Manager
It’s almost unbelievable how much influencer marketing has grown since my last blog post. Live shopping is more popular than ever, along with long-term partnerships. It’s no wonder influencer marketing is expected to reach $16.4B in 2022 according to Influencer Marketing Hub. If you’re interested in diving into the world of influencer marketing and don’t know where to start, rest assured that there are many influencer agencies and marketers ready to lend a hand.
At Orca Communications, we offer organic influencer campaigns that take a personalized approach to find the right influencers for you. As a company, we’re staying on top of the latest social marketing channels, such as Tik Tok and Instagram Reels, and continually seeking new social avenues and collaborations. Explore how Orca’s campaigns can make your intro to influencer marketing easier. Here is what to expect during your influencer campaign.
When reaching out to influencers, the first things most agencies will ask about are budget and deliverables. It’s important to have these details flushed out before making contact to ensure your game plan is in place to get the best results. We guide you through the entire campaign, including an initial strategy meeting. Orca will take a close look at your current social accounts and online presence, work to understand your brand and goals, and design a customized strategy for your influencer marketing campaign.
Orca can help you create a budget that reflects the current trends and research and considers the influencer’s following, social platforms, the scope of work, and content usage rights. While many agencies push for a budget, we’ll be ready with important insights like engagement rate and estimated post cost. Don’t blindly reach out to influencers and get roped into a partnership that isn’t beneficial.
Creative Content Possibilities
If you are interested in more than just an Instagram feed post, our influencer campaigns are flexible. Whether you are interested in affiliate partnerships or seeking out industry influencers who can develop a special recipe for your brand, we can discuss these different possibilities and more during your campaign. Target Amazon influencers or introduce your brand to YouTube. Find a creative influencer who can share your brand in a live video. The possibilities are endless! Our campaign managers will take a personalized approach that goes far beyond sending a pretty email invite. Our campaigns are customizable for your needs.
Targeting the Right Influencers
At Orca we don’t just hand you the kind of generic influencer list that most agencies lean on when selling influencer services. Instead, we will take a close look at your social platforms and audience and identify niche influencers along with brand allies. We will do a comprehensive search to target the right audience and send you approval reports with all the details. Does the influencer have high engagement? Will the influencer like your brand, and do they like similar brands? We ask these questions and more when researching influencers. We will provide monthly reports during the campaign, crammed with information on influencers, steps to take for engagement, and updates on communications.
Taking Care of Logistics
It’s important to communicate campaign goals, brand messaging, and creative direction of the content to the influencer prior to beginning the campaign. Having a campaign brief tailored to each partnership is essential. At Orca we design campaign briefs that take care of the logistics for you.
Once an influencer is on board, we will send your contract and a campaign brief that outlines specific guidelines and goals. We will coordinate the campaign guidelines for partnerships and take care of negotiating influencer rates and terms. We also take the extra step of arranging meetings with influencers to hash out the details and send a creative concept form so they can share their ideas with you for a collaborative partnership. Don’t get into the uncomfortable situation of having a post shared that reflects poorly on your brand and misses the important details.
When the post is shared and the influencer has completed their agreement, Orca will arrange important details like payment and acquiring analytics information. Orca is there every step of the way and will keep communication alive between the brand and influencer so you’re not left to navigate the relationship alone.
Are you ready to get started? At Orca we want to help you build real relationships with real influencers. Reach out to our team today to start the conversation.