What we LOVE about working in PR <3
Valentine’s Day, Galentine’s Day, Friendship Day … call it what you will. February 14th is a day to celebrate love. Here at Orca Communications, we genuinely enjoy what we get to do for our clients. We love the innovative products and brands we get to work with and the people we meet. We are proud of our work. Many of our publicists have been doing PR work for decades. Several have been at Orca Communications for more than a decade. We see ourselves as storytellers, as communicators, as creative strategists. I went around the room to see what everyone loves most about working in PR. Here are the responses:
“I love building genuine connections with my clients and promoting their brands in the media. I never take for granted the feeling of seeing their brand in print, online, or on TV; it’s an incredible rush!” – Debbie Koke, Senior Publicist
“I love the crafting of a pitch! Integrating the client’s marketing and branding message into a creative or topical angle. Then having the media respond with a feature. It is the best feeling!” – Bridget Argana-Hope, Publicist
“I love working on all different types of clients–From Bees having toes to dogs’ health so tied to their dental health, I learn about things I’d never known before!” – Rita Tennyson, Senior Publicist
“I love hearing stories and learning from business owners. I’m always fascinated to learn what makes them tick and why they created their products and brands. I love that our clients and prospective clients teach me something new every day.” – Amanda Green, Corporate Content Manager
“I love working with entrepreneurs! It is so exciting when you share your clients’ enthusiasm with the media, and you see that translate into media features and product sales!” – Allyson McCormley, Senior Public Relations Strategist
“I love working with emerging brands and helping them gain the recognition they deserve!” – Derek Mora, Publicist