You Name the Outlet and We Landed It in 2022! 2022 Press Placement Highlights!

January 10, 2023 | lora reuther
SPOTMYUV on The Today Show

Orca felt sunny watching SPOTMYUV on The Today Show’s: ‘Psyched for the Season Summer’ products segment. 

Lumi Charge was heralded on Conde Nast Traveler for a travel article on “multi-functional” devices for traveling. We also placed FlyWithWine in Conde Nast Traveler!

We loved seeing our longtime client Celsius54’s Lovers Tarot Candle featured in a timely Valentine’s gift guide on  featured the nifty cell phone accessory, Lookstand, in its column “6 Clever Items To Upgrade Your Life This Week.” 

Regardless of the weather, skies were looking sunny now that the Umby “Be Sunshine” umbrella is featured in a national Fox News Valentine’s Day feature. Umby is #14!

Raise a glass to Bravus, featured in the Jan/Feb ’22 print edition of Men’s Health in the sidebar Actually Delicious Nonalcoholic ‘Alcohol.

TheraBox was included in the ET Online “17 Last Minute Valentine’s Day Gifts to Shop Now.” Self  also included TheraBox in a roundup of the best subscription gifts in its Valentine’s Day gift guide.

The New York Post also included TheraBox in a roundup of the best care package ideas for loved ones. 

Celsius54 on

Congrats to our longtime client Celsius54 whose creepy cute PyroPet candles were featured on Cosmo in a list of the best candle brands the internet has to offer! They also made the list of charitable brands donating profits to help Ukrainians in need on

Architectural Digest is a dream media outlet for clients with products for the home – and we’re thrilled that’s where we placed our client Succulent Studios in a round-up of the best eco-friendly subscription boxes! 

The Gadgeteer  gave top marks to Vinci Housewares’ Express Cold Brew, which makes cold brew coffee in minutes versus up to 24 hours with other brewers. Editors with CNET knew a good deal when they saw one!  Congrats to Family Tree DNA for being mentioned in CNET’s Best DNA Deals for Amazon Prime Day.

Keep those New Year’s Resolutions with Cali Weights! featured Cali Weights in its February 2022 Editors’ Picks.

Everything Legendary’s founder Duane Cheers was featured on as one of 5 Black Founders Leading the Future of Food!

Celebrated a major media feature for our wine suitcase client the VinGardeValise by FlyWithWine in Travel + Leisure Magazine’s latest list of recommended must-haves for your next trip to wine country!

Excited to share that Cuisine Noir featured four Orca clients (Salivation Brownies, Scrummy Gummy Bears, Oats in Coats, and Uplift) in “Winter Food Flings.”

Congrats to SodaPup, highlighted in Pet Age Magazine and online titled “The Toy Market” sharing the trends in toys for pets.

Congratulations to Orca client, GIRLS CAN! CRATE! Their cute kids’ subscription box was featured on  in a “15 Best Subscription Boxes for Kids for Hours of Fun and Learning” article:  Brit + Co knew just the thing that procrastinators need in the morning: Vinci Housewares’ Express Cold Brew, which makes cold brew coffee in as little as 25 minutes or less!

Vinci Housewares on Brit + Co

Boston Globe’s Necee Regis/Travel Columnist featured Pillow Talk Mobile Pillow

Orca clients Oats in Coats and eat2explore were included in Daily Mom in a round-up of “25 Of The Best Drink Gifts & Snacks To Try This Spring.” knows Clarkson Avenue Crumb Cake Company is an excellent (and affordable) choice for Mom!

In a list of 40 gift ideas, Clarkson is near the top!  also featured ObservaMé’s Painite collection in an article about marathon gear for your long distance runs and it points out — ‘ObservaMé, a black female-owned business that’s churning out the best of the best when it comes to running-centric products made for the “mind, body, and soul.” 

Raise your kids to be open- minded eaters with a cooking box geared just toward kids! eat2explore is currently featured on and

Spleash was featured on the TODAY Show and the client said her product “sold like hotcakes”! 

….and on O-Yaki Products’ “Perfectly Portable Grill Set” and “Stainless Steel Skewer System” were featured there! They also featured the Cove Hangar in their “How To Care for a Sweater” online feature in September. 

We love our foodie outlets and Nosh! They loved Everything Legendary! 

Twinkly Flex on the Wall Street Journal

Orca was thrilled to place Twinkly Flex in the Wall Street Journal story about mood lighting for the home. 

We got Plankpad onto Sports as a “Must Have!” 

We are so excited that spread the word about our client, Converlation – a program to combat the fact that technology use outside of school is creating serious problems inside of school. 

We landed FlyWithWine again in Travel + Leisure Magazine which was a huge get!

BuzzFeed has been very good to Orca clients in ’22! ViteRamen was featured on  Buzzfeed and they also featured our longtime client Pyro Pets cat skeleton candle by Celsius54!  More BuzzFeed Love! They featured Honeydipped Essentials in “39 Mother’s Day Gifts She’ll Use Everyday”

Buzzfeed also included Tiny Treehouses in a holiday guide for “cool-looking gifts for anyone!”

National award in a top-tier publication? Tick! PEOPLE Magazine published their annual PEOPLE food awards and chose Freshé’s salmon-based Moroccan Tagine as “best-tinned seafood.” 

You know it’s been an incredible month for your publicists when they get 

Herb & Lou’s Infused Cubes a spot on the Oprah Daily Father’s Day Gift Guide

Herb & Lou’s Infused Cubes on Oprah’s Daily Father’s Day Gift Guide

Fly with Wine sells a wine suitcase that editors can’t seem to get enough of! Food & Wine Magazine included the VinGardeValise in a roundup of great wine gifts to give this year. 

We work with all kinds of companies in different industries. We welcomed technology staffing company Riverstreamz to our roster. This company came to us looking for a PR boost and we delivered. A reporter with Bloomberg Businessweek interviewed the CEO in an article about Returnship vs. Internship

Co-founder and CEO of Black Sheep Foods Sunny Kumar was a guest on Cheddar News“Closing Bell”, where he discussed the recent $12.3 million Series A funding round he raised for his plant-based lamb. This was a live segment that was over 5 minutes in duration. 

Saki’s Smart Air Fryer was featured in the holy grail of home sites,! 

FOX News featured Putt-a-Bout in a Father’s Day segment!

Check out our placements for Raycon in Men’s Journal and GRILLKIT in HuffPost.

Tidbits Fun Bites Meringue Cookies enjoyed national coverage on  and also on featured our client Sand Stud in 25 Must-Have Items To Hit the Beach Like a Pro This Summer.

Fortune featured Current Foods’ funding round in its “Termsheet” section. Also thrilled that trend-setting Current Foods was  featured in PureWow in a round-up of summer food trends.

We also scored a big feature in the beauty world for our client SPOTMYUV’s sunburn protection stickers in Allure Magazine.

Orca was proud to read’s article about keeping Airpods in place with Orca client Setex’ Airpod Grips!

Finance Digest published this byline from Steve Higgins at MobileWare.

We are celebrating a fabulous feature that we landed today for our client Class Tracker on  in a round-up of the best old-fashioned paper planners.

Cheers to our client  Zaddy’s for being featured (and the lead product!) in Men’s Journal in The Best Ready to Drink Cocktails and No Alcohol Spirits That are Actually Good.

We secured love for Angela’s Bakery in People en Espanol!

Bacon your jam? Then Good Morning America has a deal for you today only! GMA’s ‘Deals and Steals” featured TBJ Gourmet Bacon Jam as a lead product in the segment! Congrats, team!

Celebrated a fantastic feature for our client Celsius 54’s new Wiggle Candles in a birthday gift guide on the coveted Mashable !

Oprah Daily included both Tidbits and the Vinci Express Cold Brew Coffee Maker in the “Best Gift Ideas for your Mother-in-Law.” Also picked up by

Prevention featured Orca clients Familink and Molly Bz in its Gift Ideas for Grandpa.HuffPost  included Tiny Treehouses and Loteli in its holiday gift guide. Also re-shared on Yahoo.Huffpost also included Cuddle Clones in its Weird and Nutty Christmas gifts.

Tiny Treehouses on Huffpost

USA Today selected the VinGardeValise by FlyWithWine as one of its “10 best splurge-worthy gifts of 2022.”

Cuddle Clones has quickly become a fan favorite for personalized gifts this year featured on

Reader’s Digest Online (13.6 million UVM) featured the Lookstand in a tech gift guide. also included the Vinci Express Cold Brew Coffee Maker in its gift guide for “AmazonPrime Gifts for Last Minute Shoppers and Goodfit Puzzle in Gifts for Mom.

Better Homes &Gardens spread the word about the huge Black Friday deal for the yeedi mop station pro. showcased the Spleash all-in-one leash handle in its Holiday gift guide. included Kloveo in its Holiday gift guide.  featured Lookstand in its travel Holiday gift guide.

Reader’s Digest chose the red Lookstand for a Valentines Gifts for Him article.

Food Network Online featured the Vinci Express Cold Brew maker.

TechCrunch featured  Black Sheep Foods in an exclusive article!

The TODAY Show included the Soli Pillow and Plankpad in a segment about best Gadget Gifts Under $100!

Full Page in the Wall Street Journal! Jacob Rothman, of Velong/Platform 88, offers his unique insider perspective on why companies want to move manufacturing outside of China, and what challenges that presents to the manufacturers in this amazing full-page Wall Street Journal feature exploring “What Comes After ‘Made in China’” Click HereGood Housekeeping included Plankpad in its Fitness Awards!

Plankpad on The Today Show went crazy for Orca clients:

Forbes recommended FTDNA as one of this year’s best testing kits!

Forbes included Black Sheep Foods in its ‘Sustainability Deals Of The Week.’

Forbes included Kloveo in a champagne and sparkling wine-centric article

Forbes included Moonlight Makers in a White Elephant gift guide

Forbes included Vinci Nitro Cold Brew in a gift guide for Home Chefs

Forbes also covered Current Foods  in an exclusive article on the brand’s $18 million dollar seed round funding! Interviews with Jacek Prus, CEO and Co-founder of Current Foods; and early investors Ray Lane, and Austen Rosen of Electric Feel Ventures. All Orca wins!

Fodor’s mentioned FlyWithWine’s VinGardeValise in an article about packing wine! selected Orca client EyeVac Air for a round-up of the best air purifiers on Amazon. featured Celsius 54 in a gift guide for even more impressive coverage!

US Weekly included Plankpad in its story about fitness equipment on Amazon!

Eonline calls Tweezy a best Amazon rated gift for women….

…..we could go on and on and think we will stop here!