“As Seen On” – Top Press Coverage from July 2022
Check out our sizzlin’ summer standout placements for this hot group of Orca Communications clients! They may call these the dog days of summer, but there isn’t anything lazy about the coverage our publicists secured in July. From classic press outlets like Town & Country to shoppable links in Cosmopolitan to modern favorite list-building sites like Thrillist, this is our top press coverage from July 2022.
Grand Fusion Housewares on the TODAY Show
Hoda & Jenna loved the super cool Icy Bev Kooler from Grand Fusion Housewares designed to keep your beverages cool all summer long. Hoda shouted during the product demo, “It does everything!” That level of excitement about our clients’ products is what we like to call PR GOLD!
The TODAY Show is often on every company’s PR wish list and we were happy to make this happen for Grand Fusion Housewares.
Current Foods on Cheddar News & Fortune Magazine
Sometimes our clients have big news to announce. That’s almost always the case with a fast-paced, rapidly growing startup like Current Foods. They had multiple features this month in major publications including Fortune Magazine! Jacek Prus, Co-founder and CEO of Current Foods, was also a LIVE guest on Cheddar News’ ” Closing Bell” where he discussed the recent $18 million seed funding round he raised for his alt-seafood brand!
Cheddar News is a streaming digital video service that broadcasts live from the floor of the New York Stock Exchange (NYSE) daily. Focused on business-minded millennials, the service highlights tech and consumer stocks while also covering the intersection of tech, media, news, and culture. It has millions of social media followers and is a great outlet for this exciting client.
FTDNA on CNET
Shoppers bought over 300 million items on Amazon Prime Day this year! There are countless listicles outlining the best shopping deals. That’s why it makes strategic sense to participate in Amazon Prime Day as part of your PR campaign. Let your publicist know anytime you have a great sale happening. In this case, editors with CNET know a good deal when they see one! Congrats to FTDNA for being mentioned in a story about Best DNA Deals for Amazon Prime Day!
Tidbits Fun Bites on CNN Underscored
A lot of digital PR placements feature shoppable links. This is great for the client because it makes it easy for consumers to click and buy. CNN Underscored is one of those outlets that include shoppable links in many of its online listicles, like this one that features our client Tidbits Fun Bites Meringue Cookies. They are in an article titled: “24 Travel Snacks To Take Along On Your Next Vacation!” MSN.com also featured the roundup.
This is one of those examples of how PR placements don’t usually happen overnight. In this case, our publicist had been waiting for this article to go live for about 3-months! In order for the placement to happen, the product must be the right fit, in the right place, at the right time. What’s great is that when you have a PR team managing your earned media, you have someone always in your corner looking for and following up on opportunities in the press.
Class Tracker on WIRED
WIRED, with its 11 million unique viewers each month, is a great place to land for the back-to-school season. That’s why we are celebrating a fabulous feature that we landed for our client Class Tracker in a round-up of the best old-fashioned paper planners for crossing tasks off your list!
The tech site gave a rundown of old school paper planners as a shopping guide. The site declared Class Tracker as “ideal for students.” The article reads, “Like most planners, there are monthly calendars, but the weekly pages shine.”
Wildwood Grilling on Good Housekeeping
The first print issue of Good Housekeeping came out in 1885! 137 years later, the lifestyle magazine is still one of the most respectable publications for product reviews. Today, GoodHousekeeping.com gets more than 34 million unique views each month. So, imagine our excitement when they included our client Wildwood Grillings’ Boom Boom Chicken Rub in their “Best Ever Rubs for Your Summer Barbeque” article.
MSN.com also picked up the article, so it could potentially be seen (and found) by even more people. This is great news since Good Housekeeping called the product’s flavor “spicy and complex.” Sounds delicious!
Zaddy’s in Men’s Journal
Men’s Journal is one of the top men’s magazines in the U.S., so cheers to our client Zaddy’s for being named in an online roundup as one of the publication’s ‘Best Ready to Drink Cocktails and No Alcohol Spirits That are Actually Good.’ Men’s Journal online gets 9+million unique views monthly.
The website calls Zaddy’s canned cocktails “fantastic.” We call that a PR win!
Celsius54 in Cosmopolitan
Pretty amazing that we had clients in a top men’s publication and we have clients in several top women’s publications. Congrats to our cool client Celsius54 whose Pyro Pet candles made Cosmopolitan Magazine’s latest list of best candle brands the internet has to offer!
The company’s popular PyroPet candles have been a media darling for years! Now they’re in front of Cosmo’s 43-million online impressions.
SPOTMYUV in Allure
We scored a big feature in the beauty world for our client SPOTMYUV’s sunburn protection stickers. Check out their placement this month in Allure Magazine. Allure is a respected publication for beauty and lifestyle brands.
Allure put the stickers in front of a panel of dermatologists. Their general consensus? Yes, the stickers work. But it shouldn’t be used as a sole means of sun-care protection. This is the beauty of earned media. A top-tier, in-depth review like this one provides the consumer with the insight they wouldn’t be able to get from a paid ad.
Freshé in Parade
The press placements keep coming for the tinned seafood brand, Freshé. Last month the product won a PEOPLE Food Award. This month, Parade Magazine gives it rave reviews for containing “a plethora of good-for-you ingredients.”
Typically we think of canned food as being high in sodium and filled with preservatives. Freshé is breaking that stigma and proving canned food can be healthy and delicious. That’s why editors continue to ask about it after we send them our pitch!
Herb & Lou’s in Town & Country
I like this placement because Town & Country is such a classic magazine. We recently wrote about why traditional PR is still worth your investment and this is a great example of that. Town & Country calls Herb & Lou’s infused cocktail cubes in a tequila-themed gift guide.
Town & Country has evolved into a highly clickable site. This article potentially has a 9-million reach.
Sand Stud on Thrillist
No one likes when sand ends up in their drink at the beach! Thrillist.com says Sand Stud prevents that by giving you a place to stow your bottle or cup, even your phone, wallet, and other small items.
Our small business client was included in the roundup ’25 Must-Have Items To Hit the Beach Like a Pro This Summer.’ The Sand Stud is featured alongside top names in outdoor recreation like Yeti, Tommy Bahama, and Hydro Flask. Thrillist specializes in listicle-style articles. It gets 6.7 million unique views monthly.
MobileWare in Finance Digest
Our last mention of the month is here to show how PR is more than just product roundups and listicles. Orca is SIMply grateful that Finance Digest published this byline from Steve Higgins at MobileWare.
Our team worked with the client and the editors to find the right fit for the publication. A bylined article is a great way to earn some credibility. That’s it for July! Like what you see? Contact us to launch a PR campaign for your brand today.