Traditional PR is still worth your investment

August 2, 2022 | Amanda Green
Written by Allyson McCormley, Senior Public Relations Strategist

If we have learned anything in the last two years, it is that relationships and creative storytelling are crucial to growing your business. It’s kind of like looking at the cup and seeing it half full or empty… these challenging times (personally and professionally) could be looked at as opportunities rather than restrictions. More than ever, people and businesses have been looking for ways to connect at a time when it was nearly impossible to do so in-person.

Traditional PR, at its core, is all about relationships. It’s been more than two decades since I’ve worked in television news, and I am still in contact with behind-the-scenes producers, photographers, as well as on-air talent, who know and trust that they can come to me with segment ideas, and I can supply them with timely and visual products and expert ideas. In the time I’ve worked in public relations, I have also been in contact with print, broadcast and online editors and producers who know they can count on me to deliver unique products and experts that will stand the test of time. I can’t tell you how many times my colleagues and I have received requests from editors and producers at well-known outlets who are looking for specific products, services or people because they know we are trusted contacts.

Public Relations helps your business stand out in a crowded market and helps to build your brand awareness, even if it takes time to see those media placements unfold. We like to call it a marathon and not a sprint, and in the time we start working with your company we are helping you craft your unique brand messaging as well as researching targeted media contacts to get your story out there. We are constantly refining media lists, pitches and going through editorial calendars to discover and connect you and your product or services with journalists to give our clients the opportunity to shine above their competitors. These tried-and-true methods help our clients stand out and get those dream list media features (Oprah, anyone)?

Although we can never guarantee coverage, and you can never really promise a media hit, unless you pay for it directly through advertorial, what we do is more than that… we are helping to tell your brand’s story and work with our trusted media contacts to help your business soar above the others. That’s one of the benefits of traditional PR.

It’s been 20 years since Orca Communications has been in business, as we have prided ourselves in being experts in our field and go-to contacts at regional, local and national media outlets. We see public relations as a sound business investment for your company. We have a solid track record and a list of clients we have worked with for years and years who trust Orca to get their brand earned media coverage. As Bill Gates famously said, “If I only had two dollars left I would spend one dollar on PR.”