Three Reasons Why Your Social Media Is Not Converting Into Real Business
For many years, I have experienced small businesses conducting an array of things that not only take away from the firm but executed poorly. In today’s world, many entrepreneurs believe it is easier to take things on to save money. These include but are not limited to: making business cards, making copies of marketing brochures and even conducting marketing.
Do not misunderstand me; I am all about saving money but sometimes being frugal disrupts the business flow. Therefore, which is easier, struggling over the design of the business card that takes three hours away from your connecting with potential clients or allowing a professional to do it?
The same holds true with social media. Just because you have a Facebook or LinkedIn account, does not mean it equates to business acquisition. I have experienced so many entrepreneurs that sit in front of a computer for hours on end creating Facebook posts with no customers to account for months end! If you are genuinely interested in saving time in gaining more customer revenue than here are three things you need to be attentive to what a concern social media marketing.
1 – The DIY approach may not be your best approach. Many individuals believe that they can do their own marketing to save time and money. Let me ask you a question. How many times have you started your day with several things you wanted to accomplish only to have not achieved them? Marketing requires a consistent and relentless approach. With the multitude of items that you have on your plate as an owner, there is no possible way for you to contribute enough time and attention to your daily marketing efforts.
2 – A number of likes and number of hits. Many entrepreneurs are tickled by the number of likes gained from a particular post. However, there is a crucial need to look beyond the like. What is most important are not the number of likes, but rather what converts into actual sales. There were too many entrepreneurs letting people know that they have 1 million likes on a post. They failed to tell them they only have $10 in the savings account. Which is more important to you, being liked, or being bought?
3 – Demographics and differentiation. Too many entrepreneurs spend and in working amount of time on the social media networks that THEY use. The issue here is that there is a lack of focus on the business’s core demographic. It does not matter that you have Facebook, Twitter, LinkedIn, snapshot, Instagram or any other social media channel. What matters most is the channels used by your core demographic. Moreover, are you provocative or different enough from your competition? If you are not aligned with your core demographic and not speaking in a voice that creates attention, then you are only wasting time.
Take a few moments to examine your social media impact. By taking a good look at where your best investment is, the simple changes can create the greatest gains. So rather than do-it-yourself look for someone that can provide you a consistent and relentless approach and provide you with the opportunities that you’re looking for.
If your business is not where you need it today and you are seeking higher levels of visibility and greater gains in your marketing approach then connect with me today and let’s invest a few moments of your time with A FREE 30 MINUTE STRATEGY SESSION.
Alternatively, if you’re looking to understand some of the issues and frustrations of your business why don’t you email me today and I’ll send you a free copy of my special report “12 Frustrations Of Small Business Owners And How To Cure Them”.