“As Seen On” – Top Press Coverage from January 2023
The year is off to a great start! Despite the turbulence in the media industry with massive layoffs and a huge shift in who’s doing what at publications, our publicists managed to secure some fabulous press coverage for our clients. Here is our top press coverage from January 2023:
Yeedi in The Verge
Coming through all the best tech deals can be time-consuming, so thankfully The Verge is doing the legwork for you — telling readers about the great January deal on the yeedi vac 2 pro, for those looking to get a jump start on Spring cleaning! The Verge, part of the Vox Media network, is a top-tier outlet for tech news and reviews. The website gets over 19 million views monthly and prides itself on editorial coverage.
Celsius54 in Buzzfeed
Securing a spot on a Buzzfeed listicle can be PR gold, especially when the editors love the product so much that they secure them time and time again. That’s certainly been the case for Celsius54 whose creepy cute Unicorn PyroPet candle made the list of great birthday gift ideas on BuzzFeed. The popular news and lifestyle site has a reach of about 41 million!
FlyWithWine on CNN.com
The press loves VinGardeValise’s innovative FlyWithWine luggage. This month, the suitcase that keeps your wine safe while you travel got a full review from CNN Underscored. The reviewers write, “What was most impressive is that not one bottle so much as showed the slightest sign of rattling during our seven-hour transatlantic flight (and the customary throwing around by baggage handlers).” That’s the kind of product review that makes our publicist hearts happy to hear!
Vinci Express Cold Brew on FoxNews.com
We love it when a piece featuring our clients gets picked up for syndication. This happened for our client Vinci Express Cold Brew this month. Kurt Knutsson of the CyberGuy Report included them in a roundup titled, “10 Coffee Makers to Make Your Morning.” The piece is up on FoxNews.com, Yahoo, and several Fox TV affiliate websites across the country.
WineHive on Mashable
Gift guides are not just for the Christmas season. Publications pump out gift guides year-round for all different reasons and seasons. Here’s an example from lifestyle and tech review site, Mashable.com. They say WineHive modern honeycomb-inspired wine storage system makes a great gift for boyfriends who love wine. Mashable has a 13-million reach, according to Cision!
Eat2Explore covered in The Zoe Report
The Zoe Report is a well-known and respected women’s lifestyle & fashion website. We are thrilled they chose to feature our client, Rowena Scherer, founder of Eat2Explore in their piece about “Modern Twists on Traditional Dishes for Lunar New Year.” PR is about building credibility and authority in your industry. This piece does that for Scherer and her company. Eat2Explore is a subscription box that takes families on a culinary adventure each month from different parts of the world, so being placed in a top-tier article about global cuisine is definitely a win!
Playfinity in PCMag
Trade show season is in full swing and it can be tough to get the media to stop by your booth. Part of our PR services can include outreach and press coordination for trade shows. CES is one of the big ones and can be just as much a press event than anything else. Tech reviewers from all over the world attend CES to see the latest innovations. Tech authority PCMag.com selected Orca client Playfinity as one of its 13 favorite products at CES this year!
This is just a sampling of the top press coverage from January 2023 that came as a result of the constant pitching and communication from our publicists.
Let us know if you’d like to get started with a PR plan today!