Our Blog

Maximizing Your PR Investment – Three Common Mistakes to Avoid

June 9, 2023 | Cynthia Guiang
Written by Cynthia Guiang, CMO Over the years I have watched companies who have recognized the value of PR, invested in it, and thenput so many constraints on their campaigns that they did not get nearly the value they could have. It hasleft me scratching my head at times. The difficult part of PR is… Continue reading →

Men’s Health Month – Top Products

June 7, 2023 | Amanda Green
June is Men’s Health Month. According to the CDC, in 2021 more than 13% of men aged 18 and over in the U.S. said they were in fair or poor health. That’s a reminder for us all to prioritize our well-being and take action to stay healthy. Now, let’s talk about a few areas where… Continue reading →

“As Seen On” – Orca PR’s Top Press Coverage from May 2023

June 2, 2023 | Amanda Green
Summer has arrived, which means we are turning our attention to holiday season gift guides. That’s in addition to all of the short-lead press pitches we’re sending out every day generate lots of buzz for our clients. Our clients saw terrific coverage in May. Some of these placements were long leads – the result of… Continue reading →

Why I Became an Inventor – Kerry Cooke, Spleash

May 30, 2023 | Amanda Green
Orca Communications is “America’s PR Firm for Inventors & Entrepreneurs.” ® For 20+ years, we’ve showcased the stories behind fun, innovative, and sometimes life-altering innovations. Our “Why I Became An Inventor” series highlights the people behind the products to reveal their passion and their drive.  Spleash keeps your dog hydrated on the go. Invented by… Continue reading →

When to Start Prepping for Amazon Prime Day 

May 26, 2023 | Amanda Green
ORCA COMMUNICATIONS INVITED ECOMMERCE AND AMAZON SELLING EXPERT PHIL MASIELLO TO WRITE A GUEST POST​ SHARING HIS EXPERTISE ON AMAZON RETAIL MARKETING AND HOW TO PREPARE FOR THE UPCOMING AMAZON PRIME DAY 2023.  Written by Phill Masiello, CoFounder, CrunchGrowth Amazon Prime Day is an annual event that has become one of the year’s biggest shopping… Continue reading →

What Hollywood Gets Wrong About PR

May 23, 2023 | Amanda Green
I wanted to yell at the TV while watching Workin’ Moms this week. It was another episode where a high-profile client waltzes into Kate Foster’s boutique PR firm and she instantly makes them the biggest name in their industry and fixes everything for them. That’s just not how it works! I get it. Public Relations… Continue reading →

What is a Group Pitch?

May 16, 2023 | Amanda Green
Written by Allyson McCormley, Senior Public Relations Strategist When you hire Orca Communications for your company’s public relations campaign you are also hiring our team of experts in the media and public relations fields. Our pod has decades of combined experience working in print, broadcast, and online media, as well as public relations. Our strategic… Continue reading →

May PR Pitches – What We’re Pitching Right Now

May 11, 2023 | Amanda Green
This May sound like an odd thing to say, but we are already pitching holiday gift guides in May. Here’s the thing: It May seem super early, but these gift guides are getting published earlier and earlier each year. That means the deadlines start creeping up even faster. May PR pitches need to be timely…. Continue reading →

Gifts for Mom – Orca’s Mother Day Picks

May 10, 2023 | Amanda Green
Get creative this Mother’s Day by giving her a gift she wouldn’t think of getting for herself. Check out this list of Gifts for Mom inspired by our fabulous Orca Communications clients. Playful Candles Make the Perfect Gift Show your love for Mom without saying a word with the new Finger Hearts CandleHand by Celsius54…. Continue reading →

Best PR Strategies: When Oprah Isn’t the end goal

May 9, 2023 | Amanda Green
We hear it all the time. “Can you get me on Oprah’s website?” “Can you get me on Good Morning America?” “This story should be on the front page of the New York Times.” Sometimes we land top-tier coverage. Sometimes we don’t. Often that’s ok. Sometimes the best PR strategies are to start broad and… Continue reading →

© 2024 Orca Communications USA