Our Blog

Back-to-School Products That Go Beyond the School Supply List

As a parent, I’m so happy to see my kids excited to go back to school. I want them to have everything they need for a successful school year. Aside from teacher-prescribed school supply lists, it can be tough to know what to get for them, so we’ve set up some unique items and must-haves… Continue reading →

How To Get Into TechCrunch

Written by Debbie Koke, Orca Communications Publicist I was fortunate to secure two of my Orca clients in TechCrunch. Both were innovative plant-based food brands that had secured multi-million funding rounds, and both were exclusives! A ton of work went on behind the scenes in trying to land a well-known and highly respected media outlet… Continue reading →

The Barbie PR Effect: Harnessing pop culture to propel your brand to new heights

Written by Derek Mora, Publicist “Hi Barbie, Hi Barbie, Hi Barbie!” That is the phrase heard around the world! In the fast-paced world of public relations (PR), staying relevant and capturing the attention of target audiences is a constant challenge. However, one valuable strategy that can catapult your brand into the spotlight is harnessing the… Continue reading →

Orca Communications Client Spotlight – Plankpad

Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses. Plankpad is the world’s first app-supported total body trainer that combines workouts with games. Instead of just fighting the clock, the… Continue reading →

Holiday Gift Guide Trends: What to Expect in 2023

Each year, media outlets of all types and sizes publish holiday season gift guides. The most well-known and respected – like Oprah and the New York Times – work on their gift guides all year long. But each year, the trends change slightly. Here are the holiday gift guide trends we anticipate for 2023. Earlier… Continue reading →

Tips for Sending Product Media Samples to Journalists 

Written by Allyson McCormley, Senior Public Relations Strategist, Orca Communications ​Part of a successful public relations campaign with Orca Communications includes having and shipping samples to requesting media outlets. Here we’ll outline the best approach to sending product samples, and everything you should have ready to go as soon as you are ready to begin… Continue reading →

Holidays and Social Media: The Do’s and Don’ts of Holiday Posting

When it comes to holidays, social media plays a major role in what gets shared and how it’s celebrated. It might seem like a no-brainer to tie your brand into any and every holiday, but does it fit your brand’s purpose and what will be the results? Whether you plan to focus on Christmas or… Continue reading →

Amazon Prime Day Deals To Support Small Businesses in 2023 

mazon Prime Day is officially happening on July 11th & 12th this year (2023). We know the major brands will have Prime Day deals, but so will many small businesses. Here are a few that you can support while also saving money during the Prime Day event! Continue reading →

“AS SEEN ON” – ORCA PR’S TOP PRESS COVERAGE FROM JUNE 2023

The weather is hot, but our top press coverage from June 2023 might be even hotter! Our clients enjoyed earned-media placements in everything from the New York Times to Real Simple and dozens of other outlets. Check out our top press coverage from June 2023.  The New York Times mentions Crafty Cask Orca Communications is… Continue reading →

The Pitfalls of Pay to Play: Orca’s Perspective

Written by Lisa Leigh Kelly, Orca Communications Account Executive In the world of public relations, the concept of Pay to Play may seem appealing at first glance. The idea of paying a PR firm only if they secure a feature for your brand or product can be tempting. However, this approach has significant drawbacks that… Continue reading →