“As Seen On” – Top PR placements from July 2023
July can feel a bit like a transitional season in PR. If PR was a game of chess, July would be part of the game where you make small moves to set up for bigger ones. That said, we still had some huge top-tier placements for our clients in July. Check out Orca Communication’s Top PR placements from July 2023:
Nightlight Christian Adoptions on Axios
Axios is a newer news outlet that mostly creates short, scannable articles. We are excited to see they highlighted the Nightlight Christian Adoptions Snowflakes Embryo Adoption Program in an article about the gradual increase in embryo adoptions, a relatively unknown fertility option for building families. Not only does this press outlet have millions of views each month, but it also included valuable information and backlinks for our client.
Bravus Brewing Co. in KTLA Studios
July kicked off with a bang with Philip Brandes, CEO and Founder of Bravus Brewing Co., featured in an in-studio segment on KTLA-TV in Los Angeles. LA is the second largest TV designated market area (DMA) in the United States, so this is a huge win! We also think Philip did a wonderful job discussing non-alcoholic lifestyle options for the July 4th holiday with the KTLA hosts.
Several Orca Clients in Marie Claire
Marie Claire is a longtime top-tier women’s lifestyle outlet. A nod from them can add a lot of credibility to a growing brand. That’s why we loved seeing two Vinci Housewares, Boxxle, and Kloveo all mentioned in this Amazon Prime Day Cooking Essential themed roundup. This placement is a testament to the power and efficiency of the Orca Pod and our themed group-pitching approach to PR.
Real Simple covers PhoneSoap
Speaking of Amazon Prime Day. We are thrilled to see one of the top lifestyle publications in the country, Real Simple Magazine, include PhoneSoap in an article about Prime Day extended deals. PR is a great way to drive people to your Amazon store because commerce editors love covering a good Amazon deal!
Tiny Twinkle in BabyList.com
Millions of expecting parents go to BabyList to build their baby registries. That makes it a great outlet for a baby brand like Tiny Twinkle to be featured in. We love seeing our client in an article called “Best Amazon Prime Day Deals for Feeding Babies and Toddlers.” Hopefully, the mention will lead to new parents adding Tiny Twinkle to their registries.
The Happy Birdwatcher and Thyme & Sage on Yahoo!
Another great example of the power of the Orca Pod and our themed approach to group pitching: a writer included The Happy Birdwatcher and Thyme & Sage in an article titled, “I’m a mom of 2 writing a book. Here’s how a rented camper van became my refuge.” It’s a great clickable article that paints these brands and their products as winners for living life on the road.
Make Use Of (MUO) and InsideHook cover Plankpad
Plankpad is the perfect example of an effective PR campaign for a company that has a single product. Make Use Of (MUO), which has millions of views monthly, suggests using the workout tool as an effective lunch break workout. We agree, because the Plankpad is a lot of fun!
Meanwhile, InsideHook also covered Plankpad by including it on its list of best Prime Day fitness deals.
If you’re a member of the press wanting to learn more about these products or if you represent a brand that wants to get started on a PR campaign, make sure you chat with our team and let them know how you saw us and how we can help you!