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How to budget for PR 

It’s budgeting season! While you’re busy crunching numbers, setting revenue projections, and trying to plan for the next year’s expenses (😴) think about the projects you’ve wanted to invest in but haven’t had a chance to just yet. This might be the year to prioritize public relations for your company. Here’s our advice on how to… Continue reading →

Women-Owned Businesses to Support Today and Everyday

October is National Women’s Small Business Month, a month set aside to celebrate female business owners. 50 years ago, there were less than half a million women-owned businesses in the United States. Today, there are more than 13 million of them. Here are a few Women-Owned Businesses to support today and every day.  Replenish Home… Continue reading →

Orca Communications Client Spotlight – Bee Cups

WELCOME TO THE ORCA COMMUNICATIONS PR CLIENT SPOTLIGHT. EACH MONTH OUR CLIENTS TELL YOU IN THEIR OWN WORDS WHY THEY DO WHAT THEY DO AND PROVIDE TIPS FOR OTHER GROWING SMALL BRANDS AND BUSINESSES.  Bee Cups combine delicate handmade art with fascinating science to combat the decline of native bees and honey bees. Eco-artist, Jen… Continue reading →

30 Years of PR with Rita Tennyson

Orca Communications Senior Publicist Rita Tennyson is celebrating a big milestone this month.  October marks 30 years of Rita working in the public relations industry. We talk a lot about how PR is evolving with rapidly growing technology and changing media habits, so we sat down with Rita to talk about the highs and the… Continue reading →

A Guide to Creating Your Influencer Budget

The surge in influencer costs over recent years is hardly a secret, potentially causing some to hesitate when considering launching an influencer campaign. Yet, it’s undeniable that influencer marketing continues to yield impressive results for brands. In 2023, it’s anticipated that the total expenditure on influencer marketing in the U.S. will reach a whopping $6.16… Continue reading →

How to repurpose blog content for PR

You know the cliche saying, “Content is king?” Well, it’s mostly true. These days, most businesses do some kind of content marketing. In fact, one recent report says 76% of content marketers use blogs to generate leads. Reality is – most of those blogs don’t see much, if any, organic traffic. That doesn’t mean the… Continue reading →

“As Seen On” – Top Orca Communications PR Placements from September 2023

October is here, which means we’ll start seeing a lot more gift guide placements over the next couple of months. In the meantime, I’m happy to share that our clients received great press in September as well. Check out some of the Top Orca Communications PR Placements from September 2023:  Spunky Stork in Forbes …. Continue reading →

How to prepare your brand ambassador program for BFCM

BLACK FRIDAY IS ALMOST HERE. ORCA COMMUNICATIONS INVITED AFFILIATE MARKETING EXPERT & FOUNDER OF JUMP.SHOP, LUIGGI PERA, TO WRITE A GUEST POST TO HELP BUSINESSES PREPARE THEIR AFFILIATE MARKETING PROGRAMS FOR THE SHOPPING HOLIDAY SEASON. September 29,2023 | Luiggi Pera Black Friday/Cyber Monday (BFCM) is right around the corner and your brand is likely scurrying around… Continue reading →

How media and public relations work together 

For people who don’t have a PR background, it can be difficult to understand how the two sides actually work together. The relationship is really quite simple. Continue reading →

Orca Communications Client Spotlight: Designer Dram

WELCOME TO THE ORCA COMMUNICATIONS PR CLIENT SPOTLIGHT. EACH MONTH OUR CLIENTS TELL YOU IN THEIR OWN WORDS WHY THEY DO WHAT THEY DO AND PROVIDE TIPS FOR OTHER GROWING SMALL BRANDS AND BUSINESSES.  Designer Dram is the world’s first online luxury distillery. It enables you to curate a personalized blend of whiskey from barrel… Continue reading →