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“As Seen On” – Top Press Coverage from February 2023

From football to Valentine’s Day, February brought plenty of excitement for Orca Communications clients. We saw press placements in top-tier outlets like Oprah Daily, Elle, and SELF. Our clients who saw top tier coverage all have similar qualities – they are products that drive trends, save money, or solve a problem. They have strong brand… Continue reading →

Why I Became An Inventor –  Gloria Kolb, Elidah Inc. 

Orca Communications is “America’s PR Firm for Inventors & Entrepreneurs.” ® For 20+ years, we’ve showcased the stories behind fun, innovative, and sometimes life-altering innovations. Our “Why I Became An Inventor” series highlights the people behind the products to reveal their passion and their drive.  Gloria Kolb is the co-founder of Elidah, Inc. Her product,… Continue reading →

Help My Home – Learn More About These Products Seen on “The Daily Flash”

As seen on the national trending news program “Daily Flash,” these household helpers are designed to tame the chaos in your home and nourish a stress-free lifestyle. Check out these “Help My Home” segment products. Over-The-Door Tumbler and Water Bottle Organizer Keep your reusable water bottles and tumblers organized with Jokari’s Over-The-Door Tumbler and Water Bottle… Continue reading →

Guest Post: How Retailers Decide Which New Products to Stock

Written by Yohan Jacob, Retailbound ORCA COMMUNICATIONS INVITED RETAILBOUND, ​ONE OF OUR​ STRATEGIC PARTNERS​ IN THE RETAIL SPACE, TO WRITE A GUEST BLOG POST​ SHARING ITS EXPERTISE WITH OUR CLIENTS AND FOLLOWERS ON THE TOPIC OF RETAIL MARKETING. FOR ANY START-UP OR SEASONED BUSINESS OWNER WITH PRODUCTS ON STORE SHELVES, YOU’LL WANT TO READ THIS!​​ When… Continue reading →

4 Ways Publicists Can Use AI Tools 

When ChatGPT, an AI writing assistant, launched at the end of 2022, it quickly became the topic of discussion for writers in just about every industry. Will it replace writers? Is it going to take our jobs? Should we be worried?  At the start of February 2023, just over two months after its launch, ChatGPT… Continue reading →

Companies Founded by Couples 

It’s Valentine’s Day and love is in the air — both at home and in business! For these couples, their significant other is also their coworker and co-founder. That sounds both wonderful and exhausting at the same time! We chatted with them about their journey in business together to see what it takes for these… Continue reading →

Help My Home – Learn more about the products seen on “Daily Flash”

As seen on the national trending news program “Daily Flash,” these household helpers are designed to tame the chaos in your home and nourish a stress-free lifestyle. Whether it’s elevating your morning coffee and tea ritual, killing household germs, or making your spring garden planning a breeze, check out the products here to help your home. Continue reading →

Late Winter Season PR Pitches – What We’re Working on Right Now

If you’re thinking love is in the air, you’d be dead wrong! Valentine’s Day outreach ended weeks ago. The lull between holidays and spring is a time for creativity in PR. It’s the perfect time to build out a client’s press angles and editorial plans for the year. And it’s the perfect time to plant… Continue reading →

‘Must-Haves’ for Sunday’s Big Game

More than a hundred million people plan to throw or attend a “Big Game” party this weekend. That’s a lot of chicken wings, bean dip, and pizza! Whether you’re rooting for the Chiefs or the Eagles (or you’re like this mom and cheering for them both!), these products will help you throw the ultimate party… Continue reading →

“As Seen On” – Top Press Coverage from January 2023

The year is off to a great start! Despite the turbulence in the media industry with massive layoffs and a huge shift in who’s doing what at publications, our publicists managed to secure some fabulous press coverage for our clients. Here is our top press coverage from January 2023:  Yeedi in The Verge Coming through… Continue reading →