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Orca Communications Client Spotlight: Waxelene

WELCOME TO THE ORCA COMMUNICATIONS PR CLIENT SPOTLIGHT. EACH MONTH OUR CLIENTS TELL YOU IN THEIR OWN WORDS WHY THEY DO WHAT THEY DO AND PROVIDE TIPS FOR OTHER GROWING SMALL BRANDS AND BUSINESSES.  Waxelene is the world’s premiere all-natural alternative to petroleum jellies like Vaseline and Aquaphor.  Waxelene’s Multi-Purpose Ointment’s silky smooth natural rub… Continue reading →

The State of Journalism and how it relates to PR

Journalism was never an easy career, but today’s journalists are on a real struggle bus. They’re pinched between tight deadlines while covering multiple beats, a serious lack of job security, and growing distrust from a public that no longer respects the profession. We live in a content era where people confuse opinions and misinformation with… Continue reading →

3 Questions to Ask When Hiring a PR Firm

Perhaps someone advised you to hire a PR firm, maybe you have a major company announcement that you think you need PR for, or maybe you’ve worked with PR agencies in the past and you know the value PR can bring to a business. In any case, you’ve been tasked with hiring a PR firm… Continue reading →

“As Seen On” – Top Orca PR Media Placements from March 2023

Our clients saw wonderful coverage in March. The Wall Street Journal sat down once again with Velong Enterprises, daytime TV’s “Drew Barrymore Show” featured two of our clients, and Forbes named FTDNA one of the best DNA testing kits in the industry. We love showcasing the work of our talented publicists each month by sharing… Continue reading →

The Payoff for Patience in PR

Written by Cynthia Guiang, CMO, Orca Communications In a world where we have become accustomed to immediate payoffs, where we measure response times in seconds…some have little patience for the pace of public relations (PR). However, companies continue to invest in PR because they are playing the long game. If you’re hoping to build a… Continue reading →

Fun Finds at The 2023 Global Pet Expo

I had the pleasure of attending the Global Pet Expo in my hometown of Orlando, Florida last week. Global Pet is always a lot of fun, full of new innovations in pet products. PR for pet products can be a lot of fun. We often joke that pet clients are some of our favorite clients,… Continue reading →

3 Current Events to Tie Media Pitches To

Orca Communications publicists are masters of generating timely media pitches. We often rely on our journalistic backgrounds to identify not just what the press is talking about today, but what they will need to talk about tomorrow. Now we’re sharing some of that insight with you as we identify 3 current events to tie media… Continue reading →

Orca Communications Client Spotlight – CONVERLATION

Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  CONVERLATION is an educational curriculum for students, teachers, and other professionals who work with children. The program fosters respectful dialogue concerning… Continue reading →

What is a sample seeker and how to avoid them

By Allyson McCormley, Senior Public Relations Strategist Our job as publicists requires us to stay ahead of the trends and nurture our media relationships to ensure that they are mutually beneficial. We’ve recently noticed ongoing shifts in the media industry that have resulted in a changing newsroom dynamic. Publishers are employing fewer staff writers which… Continue reading →

International Women’s Day 2023

International Women’s Day is a great time to reflect. I read an article the other day about why more women apply for remote jobs. The Orca Communications team has been remote since our company was founded 21 years ago, and I have to say, this opportunity basically saved my career. I am a mother, a… Continue reading →