Categories for Blog

What is Earned Media

If you’re operating a business, there are three types of media you should know about: paid, owned, and earned. Orca Communications specializes in earned media. What is earned media? Put simply, earned media is content that someone else wrote that you did not pay for. Let’s dive into details:  Press coverage is earned media Public… Continue reading →

Today’s trusted news platforms aren’t always the most traditional

Once upon a time, people believed what they read, heard, or saw in the news. Producing a newscast or printing a newspaper was expensive! There was a certain level of prestige and respect that came with journalism. But now, anyone with a keyboard can create a website and call themselves a news outlet. Major networks… Continue reading →

Orca Communications Client Spotlight: FlyWithWine

Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  FlyWithWine was launched to market the VinGardValise wine suitcase to wineries and wine-country travlers throughout the world. Since they began working… Continue reading →

The Role Of Public Relations In Google’s New Update

You could say that public relations is Google’s love language Continue reading →

How to Spot Influencer Fraudsters

Instagram says scams happen on its platform when people use fake or compromised accounts to trick you into giving them money or personal information. But fraudulent tactics aren’t always so black and white.  Continue reading →

The Spooky Truths About Public Relations

Spooky Season is here! What better way to mark the occasion than to outline some of the spooky truths about the Public Relations industry?  Product reviews can be a mystery We never know how the press will respond to our clients’ products until we get in there and start pitching! The process involves creating media… Continue reading →

Amazon is launching a 2nd Prime Day

Amazon announced this week that it is hosting a second Prime Day-style event this year. The “Prime Early Access” sale will take place on October 11th & 12th. Amazon’s 2nd Prime Day will include exclusive access to special deals for Amazon Prime members – basically an early Black Friday.  How small business owners can prepare… Continue reading →

Power of the Pod & Why Group Pitching Works

Power of the Pod & Why Group Pitching Works Continue reading →

Behind the Pod: 20 Questions with Lisa Kelly

Lisa Kelly joined Orca 10-years ago this month. Lisa left a whirlwind career in TV news that took her to the front lines of major national and global events. She even served as a White House Correspondent during her 20-year TV career. These days she is one of the powerhouses behind the Orca Pod, bringing… Continue reading →

Orca Communications Client Spotlight: O-Yaki

Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  O-Yaki Products is a small minority-owned business that creates convenient products for the home & kitchen. Since they started working with… Continue reading →