Categories for Blog

Investing in PR in a Recession

By Cynthia Guiang, CMO, Orca Communications As we head into the new year, all signs are that we will be or already are in a recession. For many, this will mean taking a very close look at their expenditures and doing a bit of belt-tightening to weather the storm. The inevitable questions you need to… Continue reading →

Orca Communications Client Spotlight – Tiny Treehouses

Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  3-D Designer Lars Christian invented Tiny Treehouses during the lockdowns of the pandemic as a passion project. He put his initial… Continue reading →

Top Trends at CES 2023

What a show! The tech at CES gets more impressive each year and 2023 was no exception. Lifesaving robots, massive TVs, gadgets and toys, smart homes, and autonomous cars — ingenuity filled the showroom floor. If CES proved anything this year it’s that trade shows are back, baby! Here at Orca, we work with a… Continue reading →

7 Ways You Can Use The Dry January Trend To Kickstart Real Lifestyle Change

7 Ways You Can Use The Dry January Trend To Kickstart Real Lifestyle Change Continue reading →

“As Seen On” – Top Press Placements from December 2022

2022 ended with top-tier press coverage for many of our clients. This is especially for those seeking holiday gift guides. We had an EXCLUSIVE in Tech Crunch, 5 different placements in Forbes, and many other great mentions. Here are our Top Press Placements from December 2022.  A Tech Crunch Exclusive for Black Sheep Foods We… Continue reading →

2023 PR Trends – Orca Communications Pod Predictions

We don’t exactly have a crystal ball to look into the future of PR, but we can make educated guesses based on our experiences and analysis. Here is our 2023 PR trends forecast:  Affiliate Marketing The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for… Continue reading →

Digital Advertising and Public Relations – Which Do I Need? 

Consider the 4 Cs Written by Cynthia Guiang, Orca Communications CMO The easy answer…both. If budgets and time were not an issue, there would be no debate. You should choose both digital advertising and public relations. But since that is never the case, and even those with healthy budgets need to determine allocation, let’s take… Continue reading →

Last-Minute Holiday Gift Ideas

The last-minute holiday shopping rush is on! Holiday procrastinators don’t need to fret! Below is a curated list of gifts for everyone on your list that you can still order (as of today, 12/16) and have under your tree Before Christmas! For Kids or Kids at Heart Playfinity’s Backyard League Gaming Baseball turns a game… Continue reading →

Orca Communications Client Spotlight – eat2explore

Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  eat2explore is an award-winning educational food & culture “explorer box” that inspires families to cook, taste and discover the world’s different… Continue reading →

What to Put in Your Virtual Press Kit

A virtual press kit helps journalists better understand your brand and showcases your company in a positive light What is a Virtual Press Kit?  A press kit is an essential resource for members of the media who may want to cover your company or product. It is a collection of documents and images that tell… Continue reading →