“As Seen On” – Top Press Placements from December 2022
2022 ended with top-tier press coverage for many of our clients. This is especially for those seeking holiday gift guides. We had an EXCLUSIVE in Tech Crunch, 5 different placements in Forbes, and many other great mentions. Here are our Top Press Placements from December 2022.
A Tech Crunch Exclusive for Black Sheep Foods
We got to work and delivered when the head of marketing for Black Sheep Foods called up our foodie publicist asking for us to make a big splash! Tech Crunch was the first to report on the food tech startup’s $12.3M Series A funding round. The whirlwind press tour also included interviews on Cheddar’s Closing Bell, a placement in Forbes, a mention on Nasdaq, and several other nods from the foodie press!
Plankpad & Soli Pillow on The TODAY Show
“What the Heck is That” host Steve Greenberg brought Orca clients Soli Pillow and Plankpad for Hoda & Jenna to check out on The TODAY Show. “I like it!” Hoda exclaimed about the Plankpad. She also called the Soli Pillow “So smart!”
Five Different Placements in Forbes
Five Orca clients can now add “As Seen in Forbes” to their websites & marketing copy. FTDNA was named as one of the best DNA test kits. A Forbes writer featured Kloveo in an article about champagne and sparkling wine. Moonlight Makers was included in a White Elephant gift guide. Forbes writers also included the Vinci Nitro Cold Brew Maker in a gift guide for Home Chefs. The publication mentioned Black Sheep Foods in its ‘Sustainability Deals Of The Week” segment.
Plankpad Receives a 2023 Good Housekeeping Fitness Award
Editors at Good Housekeeping looked at dozens of pieces of home fitness equipment and chose the Plankpad Pro as a winner! Editors say, “Testers found the app easy to install and operate, and especially loved how effective the board was for improving core strength.” That’s a win-win for everyone!
Familink named a ‘Best Digital Photo Frame’ by reviewers at “The Strategist”
The Strategist is a commerce journalism review site from New York Magazine. Editors look at all kinds of products to choose the best of the best in various categories. The Orca Communications PR team was thrilled to see Familink included in the roundup alongside wellknown brands in the industry.
Tiny Treehouses in Buzzfeed
Tiny Treehouses is quickly becoming the latest darling of Buzzfeed with multiple mentions on the product roundup pages of the massive media website. This month, editors included the DIY model miniature treehouse kits in an article about “31 Calm, Cozy and Cuddly Necessities for Winter!”
INSIDER love for Family Tree DNA
The editors at INSIDER reviewed several DNA testing kits and say Family Tree DNA is the best for “serious genealogists.” They point out how differences in technology mean that FTDNA can provide more detailed information on maternal and paternal lines. It’s exactly the type of press coverage our publicists love to see for our long-time clients!
Condé Nast Traveler Includes Grand Fusion Housewares in a Gift Guide
Condé Nast knows travel better than anyone! Naturally, our team was thrilled to see Grand Fusion Housewares covered in a holiday gift guide in the popular travel publication called, 10 Christmas gift ideas for frequent flyers.” The company’s portable luggage system stands out for its useful design that they say “ensures you get the maximum space out of your bag.”
Fodor’s Showcases FlyWithWine’s VinGardeValise
Speaking of top-tier travel publications, Fodor’s gave a nod in December to FlyWithWine’s VinGardeValise in an article about packing wine in a suitcase for travel. Every mention counts in PR, especially when it comes from a trusted source like Fodor’s!
EyeVac Gets A Nod from Allure
Allure is a go-to publication for all things related to beauty. It’s only natural they would include Orca Communications client EyeVac Air for a roundup of the best air purifiers on Amazon. They call it an invention “straight from The Jetsons.” While we’d like to think the only reason editors chose EyeVac for their roundup is due to our PR pitch, the reality is that this is a very well-reviewed product on Amazon with a majority of customers giving it 5 stars. Our pitch was simply the means that got the product in front of editors. It is totally up to them to decide whether or not it is worth their time.
Two Clients Receive Coverage from Fox News
Love it or hate it, Fox News is a dominating force in North American media. The media conglomerate reaches approximately 81% of households with cable or satellite TV, plus millions more online at FoxNews.com. Two of our clients, The Tsuri Company & Familink, both received coverage from Fox News in December. Familink also got a nod in a TV segment in addition to online.
Food Network Online Includes Vinci Express Cold Brew Maker
Food Network Online featured the Vinci Express Cold Brew Maker in December. Editors included it in a roundup of ‘Perfect Gifts for Coffee Lovers.” We call it a perfect placement and a great way for Vinci to end their 2022 holiday sales season.
Plus so much more…
This barely touches the edge of what we achieved. Other top press placements from December 2022 that I didn’t fully outline here include Martha Stewart, Well + Good, Real Simple, The Knot, Dwell, Country Living, Southern Living, Healthline, Reader’s Digest, Atlanta Journal-Constitution, US Weekly, Eonline!, Delish.com, The International Business Times, Prevention Magazine, Architect Magazine, Women’s Health… and dozens of other placements in niche blogs and publications nationwide!
Ready for press like this in 2023? Schedule a consultation today to find the best plan for your brand.