Categories for Blog

Why Journalists Aren’t Responding To Your Pitch

Written by: Aaron Sanders, Publicist 455,000 emails. That’s conservatively about 250 emails a day, 5 days a week, that I received during the 7 years I spent running a TV news assignment desk in my pre-publicist life. That’s a lot of “great opportunities” and “timely story ideas” to sift through.  I get bleary-eyed just thinking… Continue reading →

Fall into the season with these transitional weather favorites

September is one of those weird transitional months. Kids are back in school. Everyone is home from their summer vacations. But it is still fiendishly hot outside. I was in the Dunkin’ Donuts drive-thru line the other day. The temperature gauge on my car said 102°F, but I decided to order a Pumpkin Spice Latte… Continue reading →

“As Seen On” – Top Press Coverage from August 2022

From foodie favorites to lifestyle listicles and raving reviews, Orca Communications clients were all over the media in August. Our biggest highlights include Good Housekeeping awards, fun videos on IG reels, a standalone TV segment on the biggest news market in the country, and some big announcements from our clients! Check out our Top Press… Continue reading →

Why do I need affiliate marketing for PR?

This is a question prospective clients ask me on a regular basis. Historically, PR has always been purely editorial in nature. But times are changing. The inclusion of affiliate links in earned-media press placements has become commonplace over the past couple of years. I wouldn’t say you 100% definitely need it for a successful PR… Continue reading →

Here’s What Meta Says Is In Your Newsfeed

Meta has a website labeled as its “Transparency Center.” It’s a place where the social media/tech conglomerate issues report to tell its users what the company is up to in terms of privacy, data, etc.  Here’s a descriptor for it on the site:  “Meta regularly publishes reports to give our community visibility into community standards… Continue reading →

5 Ways To Leverage Media Coverage To Grow Your Business

What do you do once a magazine covers your brand? There are steps you can take to turn that braggable press coverage into noteworthy ROI and grow the audience even further. Authority Magazine interviewed our own Cynthia Guiang for her input on how to leverage media coverage to grow a business. Check out the link… Continue reading →

Recap: What we saw at SuperZoo 2022

Written by Kim Krigsten, Account Executive If you thought the pet business was exploding, SuperZoo 2022 confirms it. Hundreds of the coolest new pet products were on display–hoping to be picked up by retailers. The show was hopping, to say the least. There were rows upon rows of “why didn’t I think of that” types of… Continue reading →

What to Expect During Your Influencer Campaign

Written by Lora Reuther, Social Media Manager It’s almost unbelievable how much influencer marketing has grown since my last blog post. Live shopping is more popular than ever, along with long-term partnerships. It’s no wonder influencer marketing is expected to reach $16.4B in 2022 according to Influencer Marketing Hub. If you’re interested in diving into… Continue reading →

PLAN B FOR GETTING YOUR BLACK FRIDAY PROMOTION APPROVED BY RETAILERS

Orca Communications invited Retailbound, ​one of our​ strategic partners​ in the retail space, to write a guest blog post​ sharing its expertise with our clients and followers on the topic of retail marketing. For any start-up or seasoned business owner with products on store shelves, you’ll want to read this!​​ Black Friday used to be… Continue reading →

Orca Communications Client Spotlight: Spunky Stork

Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  Spunky Stork hand prints charming and whimsical designs onto soft organic cotton baby bodysuits and toddler/youth tees. The founders are passionate… Continue reading →