Our Blog

Variables for Getting Verified – Does the Blue Checkmark Matter?

Elon Musk made national headlines last week when he declared that Twitter users will have to pay $8/month for the blue checkmark that verifies their Twitter account. The unexpected expense has some brands asking whether or not they should bother with social media verification. Well, does the blue checkmark matter? Let’s dive in and take a… Continue reading →

“As Seen On” – Top Press Coverage from October 2022

Our publicists have had an exciting month! From a standalone piece in the Wall Street Journal to placements in some of the biggest and most clickable gift guides for the holiday, this is our top press coverage from October.  Platform 88 in the Wall Street Journal It isn’t every day someone can claim they’ve been… Continue reading →

New Year Goals and Valentine Kisses! Here’s what we’re pitching to the press in November

November is a busy month for pretty much everyone working in retail. But while you’re drowning in a (happy) sea of holiday orders, editors are putting their holiday stories to bed and are moving onto the next season of editorial angles. Here’s a sample of angles our publicists are pitching to the press this month…. Continue reading →

What is Earned Media

If you’re operating a business, there are three types of media you should know about: paid, owned, and earned. Orca Communications specializes in earned media. What is earned media? Put simply, earned media is content that someone else wrote that you did not pay for. Let’s dive into details:  Press coverage is earned media Public… Continue reading →

Trade Show Season Tips: How to Pick The Best Swag For Your Brand

ORCA COMMUNICATIONS INVITED STACY EICHEL, OWNER OF PROMOTIONAL PRODUCTS COMPANY MORE THAN STICK FIGURES, INC, TO WRITE A GUEST BLOG POST​ SHARING HER EXPERTISE WITH OUR CLIENTS AND FOLLOWERS ON THE TOPIC OF TRADE SHOW MARKETING AND HOW TO PICK THE BEST SWAG FOR YOUR BRAND. ANY COMPANY THAT ATTENDS SHOWS REGULARLY WILL WANT TO… Continue reading →

Today’s trusted news platforms aren’t always the most traditional

Once upon a time, people believed what they read, heard, or saw in the news. Producing a newscast or printing a newspaper was expensive! There was a certain level of prestige and respect that came with journalism. But now, anyone with a keyboard can create a website and call themselves a news outlet. Major networks… Continue reading →

Orca Communications Client Spotlight: FlyWithWine

Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  FlyWithWine was launched to market the VinGardValise wine suitcase to wineries and wine-country travlers throughout the world. Since they began working… Continue reading →

The Role Of Public Relations In Google’s New Update

You could say that public relations is Google’s love language Continue reading →

How to Spot Influencer Fraudsters

Instagram says scams happen on its platform when people use fake or compromised accounts to trick you into giving them money or personal information. But fraudulent tactics aren’t always so black and white.  Continue reading →

“As Seen On” – Top Press Coverage from September 2022

The top press coverage from September 2022 is scorching hot! Our publicists secured placements on top national TV programs like Good Morning America, huge trending websites like Thrillist, and SEO boosters like MSN.com. Check below for more Sizzling September Hits for Orca Clients! TBJ Gourmet Bacon Jam on Good Morning America Bacon your jam? Then… Continue reading →